PRODUCT ALERT: Living Proof Polishes Your Waves and Curls!
Whom You Know just loves Living Proof's products!
Last week we tried the straightening products:
http://www.whomyouknow.com/2009/04/product-alert-living-proof-straightens.html
Today we tried the Wave Shaping, Curl Defining No Frizz cream and spray and we love the results! As it is raining in Manhattan, we decided to go with the flow and surrender to the weather-Peachy Deegan went curly! Living Proof makes her look fabulous. Whom You Know loves curls on girls! (and guys!)
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The Wave Shaping, Curl Defining No Frizz Styling Cream for Medium to Thick Hair is a velvety cream that provides optimum frizz reduction and a touch of conditioning.
What it does:
Living Proof Wave Shaping, Curl Defining No Frizz Styling Cream for Medium to Thick Hair offers the first new anti-frizz technology in over 30 years. No Frizz addresses the two causes of frizz—humidity and friction. It provides a superior, extremely thin humidity barrier on hair while reducing surface friction. The result is the most effective, lightweight frizz fighter on the market today. This expert styling secret weapon contains a touchable holding polymer to give your waves and curls added definition. Hair is left sleek and manageable without becoming greasy or heavy.
What else you need to know:
No Frizz formulas efficiently deliver PolyfluoroEster to the surface of the hair in one even, perfect layer—devoid of any extraneous additives. This advanced styling aid works great on color-treated hair and is terrific for smoothing split ends. No Frizz also repels dirt and oil so you can go longer between shampoos.
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Wave Shaping, Curl Defining No Frizz Styling Spray for Fine to Medium Hair is a lightweight spray that dries fast and leaves hair shiny and frizz free.
What it does:
Living Proof Wave Shaping, Curl Defining No Frizz Styling Spray for Fine to Medium Hair offers the first new anti-frizz technology in over 30 years. No Frizz addresses the two causes of frizz—humidity and friction. It provides a superior, extremely thin humidity barrier on hair while reducing surface friction. The result is the most effective, lightweight frizz fighter on the market today. This expert styling spray contains a touchable holding polymer to give your waves and curls added definition.
What else you need to know:
No Frizz formulas efficiently deliver PolyfluoroEster to the surface of the hair in one smooth, perfect layer, devoid of any extraneous additives. This spray styling aid also repels dirt and oil so you can go longer between shampoos.
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For more information and to order:
http://livingproof.com/
They are sold at all Sephora stores in Manhattan!
More about Living Proof straight from them:
Living Proof, a technology-based beauty company from Cambridge, Massachusetts, announced today its first product introduction, No Frizz – a line of silicone-free, frizz-eliminating hair products based upon entirely new science developed by the company. The Living Proof team of scientists is led by Dr. Robert Langer, founder of Langer Labs and an Institute Professor at MIT.
Founded by Dr. Langer, one of the world’s top biomedical scientists, and Polaris Venture Partners, a venture capital firm with an extraordinary 25-year track record of business development, Living Proof stands to revolutionize the beauty industry. Its unique approach to the category is to launch breakthrough hair and skin products with newly-invented materials that work dramatically better than anything else in the market today.
“We saw most of the industry using the same basic ingredients and spending millions to try to differentiate their largely similar products,” explained Jon Flint, co-founder of Polaris Venture Partners. “Our point of difference is to approach beauty problems from an outsider’s perspective, using the resources you would typically find in a venture-backed bio-pharma startup.”
To achieve their vision, Living Proof assembled a scientific team with experience outside of beauty that could break new ground, without any preconceived notions of what could and could not be done. This team spent more than three years assessing new molecules that have been used in the past in medical applications, but never in the beauty industry. The scientists, with guidance from industry veterans and business experts, created products that push beyond existing limits to change how we think about beauty today.
With its first launch, No Frizz, Living Proof utilized the expertise of Langer Labs with the discovery of a new molecule, PolyflouroEster. The molecule is smaller than traditional frizz-fighting ingredients, allowing it to provide a superior and extremely thin humidity barrier while reducing surface friction, thus blocking the two main causes of frizz. No Frizz’s optimized formula efficiently delivers PolyflouroEster to the surface of the hair in one smooth, perfect layer, devoid of any extraneous additives, making it the most effective, efficient and lightweight frizz-fighter available in the market today.
Dr. Langer, whose breakthroughs in advanced drug delivery systems have had a significant impact on fighting diseases and who has been awarded some of the most prestigious prizes in medicine, considers his work for Living Proof yet another extension of his expertise. “While much of what we do is applied to medicine, the technologies can really be applied to any area,” said Dr. Langer. “Our thinking is that if we can find solutions for some of the toughest medical challenges, we should certainly be able to cure frizz.”
Living Proof is a problem/solution-oriented company, and with its first introduction, it is already able to cross frizz off its list of problems. “The discovery of a new beauty molecule for solving frizz has allowed us to create a product that truly delivers on its promise,” said Rob Robillard, Living Proof CEO. “Our goal for Living Proof is to have every one of our new launches be as category-disrupting as we know this will prove to be.”
Living Proof counts among its founders and advisors some of the top names in science, beauty and business, including: Jon Flint and Dr. Amir Nashat of Polaris Venture Partners; Dr. Robert Langer; Rob Robillard, Living Proof CEO and former Worldwide General Manager of Kiehl’s Since 1851; Ward Stegerhoek, a top editorial and runway stylist; Mitch DeRosa, owner of Mitchell John Salon and Dr. Rox Anderson, head of Photo Medicine at Mass General Hospital and inventor of breakthrough laser therapies.
We are Living Proof.
Living Proof was created for the purpose of applying advanced technology to solve the toughest beauty challenges from a completely fresh perspective. We are a team of scientists from outside beauty led by MIT institute professor Dr. Robert Langer, and beauty authorities with a shared vision: to invent efficient formulas based on entirely new molecules and breakthrough technologies for results you can see from across the room.
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At the helm of the Living Proof team:
Dr. Robert S. Langer
Founder and Scientific Advisor
Dr. Robert S. Langer is one of the leading scientists in the world today, working at the forefront of biotechnology and materials science to create innovations that improve the lives of millions of people. As founder of Langer Labs in Cambridge, Massachusetts, the largest biomedical engineering lab in the world, and one of the prestigious 13 Institute Professors at the Massachusetts Institute of Technology (MIT), Dr. Langer’s discoveries have included incredible innovations such as “smart pills,” which release life-saving drugs into the body on-demand, and a gecko-inspired bandage that adheres to various tissues within the body to heal wounds after surgery.
Throughout his distinguished career, Dr. Langer has received over 150 major awards for his work, including the Charles Stark Draper Prize in 2002 (considered the equivalent of the Nobel Prize for engineers), the 2006 United States Medal of Science, and most recently, the 2008 Millennium Prize, the world’s largest technology award.
Dr. Langer served as a member of the United States Food and Drug Administration’s SCIENCE Board, the FDA’s highest advisory board, from 1995 – 2000, and as Chairman from 1999 – 2002. In 1989, Dr. Langer was elected to both the National Academy of Engineering and to the National Academy of Sciences. He is one of the very few people ever elected to all three United States National Academies and the youngest in history (at age 43) to ever receive this distinction.
Langer has also been recognized outside of the scientific community for his work, including being named one of the 25 most important individuals in biotechnology in the world (Forbes Magazine, 1999 and Bio World, 1990), one of the 15 innovators worldwide who will reinvent our future (Forbes Magazine, 2002) and one of the 100 most important people in America (Time Magazine and CNN, 2001). In 2004, Parade Magazine selected Dr. Langer as one of the six “heroes whose research may save your life.”
In addition to his research, Dr. Langer is a founder of and Scientific Advisor for Living Proof, a consumer products company dedicated to creating solutions for the toughest beauty challenges. He has also written approximately 1000 articles, has more than 600 issued or pending patents worldwide, and has served, at various times, on 15 boards of directors and 30 Scientific Advisory Boards of such companies as Wyeth, Mitsubishi Pharmaceuticals, Warner-Lambert and Momenta.
Rob Robillard
Chief Executive Officer
Rob Robillard is a consumer product and marketing expert with 15 years of strategic and operational experience. Rob assumed his position as Chief Executive Officer of Living Proof, Inc. in November 2007 with nearly 10 years of experience with the L’Oreal Group. At Living Proof, he is responsible for overseeing product innovation and development, marketing, distribution, and overall, leading the Living Proof team with a singular, strategic vision of creating solutions for the toughest beauty challenges.
Prior to joining Living Proof, Rob was the Worldwide General Manager of Kiehl’s Since 1851 where he drove top and bottom line results through a combination of geographic expansion and double digit comparative store growth. His responsibilities included overall business strategy, brand image, public relations, education and product development.
Rob was previously Senior Vice President of Marketing for L’Oréal Paris. He was responsible for overseeing the development, execution and implementation of all marketing strategies for L’Oréal Paris, the world’s largest beauty brand. In this capacity, he directed one of the largest media budgets in the country and oversaw a team of 100+ marketing professionals, in disciplines ranging from creative services, media promotion, Internet and brand management. Rob was also responsible for managing L’Oreal’s roster of talent including Beyonce Knowles, Scarlett Johansson, Eva Longoria, Penelope Cruz and Diane Keaton.
Rob assumed this position after six years of cosmetics marketing experience at L’Oréal Paris. A proven beauty marketer, he was the power behind the creation and launch of L’Oréal Paris’ star products Endless Lipcolour, Double Extend Mascara and True Match, creating the #1 new product launches across all industry categories for four consecutive years.
Prior to joining L’Oreal, Rob worked at Ben & Jerry’s Homemade in Burlington, Vermont in marketing and strategy development and was a consultant at McKinsey & Company.
Rob believes in creating innovative products and marketing messages that connect deeply with consumers, and that are honest, meaningful and culturally diverse. This philosophy and his success led him to be named to Crain Business Review’s Top 40 Leaders Under 40 in 2005.
