Whom You Know Recommends GREEN WATER - Jacques Fath. What all the Men in Manhattan Should Be Wearing!

We first introduced you to Jacques Fath:

http://www.whomyouknow.com/2009/07/read-this-jacques-fath-by-jeromine.html

Today we are pleased to recommend Green Water. This is such a classic, not only did it exist before Peachy Deegan came into being, but as it emerged in 1946 it predates both of her parents as well! We love classics at Whom You Know! For all we know, the Deegan girls, seen above, could have been picking up some French men wearing Green Water at the above pictured Manhattan bar....

Unfortunately, Peachy Deegan is too young to have lived in the time of Jacques Fath but she was enlightened by Bernard Naim by reading the book featured above and fortunately, is living at the right time to experience the wonderful fragrances that bear his name. We do wish Jacques Fath was here and was sending us entries for dress of the week, however!

A history of the brand, because you know we love this type of thing:

JACQUES FATH (1912-1954)
In January 1937, at 25, Jacques Fath created his first Couture House in Paris. In this small establishment, he cut and hemmed the garments with the assistance of two workers. The clothes were then presented on a charming model, Genevieve, who would later become his wife.In April 1944, Jacques Fath established his Couture House at 39 Avenue Pierre 1er de Serbie in Paris, where it remained for decades.

1945 marked the year of Fath’s first fashion show. His collections were elegant, feminine and modern. The evening dresses were exquisite dreams: the detail of the cuts, the charm of the wraps and the low necklines continue to inspire today's designers. Jacques Fath began a career that would have made him the challenger of Christian Dior. By 1954, his Company included 700 employees. Fath was dressing movie stars and aristocrats; he was earning worldwide recognition.

He was as well the first to export to the United States, where his name is still recognized today. He began to innovate in all fields; accessories, ready-to-wear, perfumes. In 1945, he launched his first perfume Chasuble and two years later the mythical Iris Gris followed by the ever classic Green Water both by famous perfumer Vincent Roubert. In 1950, he decided to found his fragrance company and enriched it with the launch of Canasta, and Fath de Fath in 1953.

Jacques Fath's influence can be seen throughout the industry; He created for Ava Gardner, Greta Garbo, Marlene Dietrich and Rita Hayworth to mention only a few. He was the first, and may be the only person to initiate magnificent balls in his Château of Corbeville where all International elite gathered. (Peachy Deegan wishes she was there to write about THAT in the Nightlight column.)

Fath's success in Haute Couture is nothing short of spectacular. He had assistants such as Hubert de Givenchy and Guy Laroche In August 1949, he traveled to America to receive the Neiman Marcus Award for distinguished service in the field of Fashion. His untimely death, at the age of 42, brought a sudden stop to an empire to be. Along with Christian Dior, Jacques Fath's styles and creations were symbolic of the "New-look" era. Following the loss of this fashion icon, the company was taken over by his wife, and stopped Haute-Couture to become a Prêt-à-porter company. In 2009, a book about Fath was published by Assouline in New York (reviewed by Whom You Know: see beginning of this post).


HISTORY OF JACQUES FATH FRAGRANCES
1945 – 1961 JACQUES FATH PARFUMS

1945: Chasuble, floral woody oriental
1946: Iris Gris, floral fruity woody (Perfumer Vincent Roubert)
1947: Green Water, green aromatic citrus woody (For Men , Perfumer Vincent Roubert)
1950: Canasta, fruity Chypre, (Perfumer Vincent Roubert)
1953: Fath de Fath, floral woody and musky oriental
1963 – 1991 L’OREAL
1968: Fath’s Love, sparkling tuberose floral
1972: Ellipse
1977: Expression, floriental Chypre
1993 – 1999 STAR FRAGRANCE INTERNATIONAL
1994: Fath de Fath remade as fruity floriental (Perfumers Haarmann and Reimer)
1996: Eau de Fath a light version of Fath de Fath
1998: Pour L’Homme, fresh floriental (For Men, Perfumer Olivier Gillotin)
1999: Yin fresh floriental
1999: Yang green woody oriental (For Men)
As of 2008 Panouge launches Parfums Jacques Fath new generation
2008: Green Water Re-edition (Perfumer Symrise)
2009: Pour L’Homme Re-edition (Perfumer Symrise)
2009: Irissime Powdery, floral, Amber (Perfumer Marie Salamagne, Firmenich)
2010: Fath de Fath Re-edition and Whom You Know brings it to you first~! Peachy Deegan is wearing this scent now and is feeling the Paris all the way from across the pond.

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WHY WE LOVE LOVE LOVE THE SCENT OF GREEN WATER ON A MAN:

GREEN WATER - Jacques Fath

Eau de Toilette pour homme

First launched in 1946, Green Water is a reference in the men’s fragrance. It is, with very few brands such as “Eau Sauvage de Dior” and “Caron pour Homme” a great classic that has crossed through seasons and fashions. From the very beginning, the designer, Jacques Fath, conceived with the help of the famous perfumer, Vincent Roubert, a timeless and elegant fragrance.

In order to respect the values of continuity and natural elegance, the packing was changed only four times throughout the 62 years of existence of the brand. (We love that at Whom You Know. Consistency! Stability! Success!) At all times, the square bottle, the green color and the round cap remained the distinctive codes. In 2008, the re-design brief was based on a simple idea: modernizing while remaining loyal to the origins.

The fragrance, an absolute delight, is one the highest proportioned in natural ingredients among all fragrances: Two third of the components are made of real flowers and plants, which is extremely rare in the industry. In effect it was a real challenge for the Perfumers to respect the historical components of Green Water and in the same time, strictly abide by the IFRA regulations.

The Man:

Forget about the fashion-victim “dandy”, the “Green Water” man is a rock. He is relaxed, elegant, and active. He could be a city adventurer, a world traveler or a golf player. No matter where he goes, he needs that extra feeling that only nature can provide.

A classic: a torrent of freshness with unprecedented aromatic inflections.

Acidulated bergamot zest accompanies the slightly aromatic essence of Carvi. The delicately spicy essence of juniper berry gives the fresh and dynamic debut.

The heart note, built around a duo of aromatic lavender and mint, wraps the whole in a zephyr of freshness. Neroli essence brings the contemporary touch by adding a floral facet to this frosted heart note, tinged with spicy cloves.

The intense masculine dry-down, with woody accents of vetiver and oak moss, creates an extremely elegant trail.

Whom You Know recommends Green Water by Jacques Fath!