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Thursday, October 8, 2009

Crabtree and Evelyn's New Hand care Helps Keep Hands Looking Younger and Whom You Know Loves it!


Crabtree & Evelyn launches new Citron, Honey & Coriander Hand Therapy Collection of naturally based hand creams, washes and treatments specifically formulated to help hands preserve their youthful appearance.  Whom You Know has tested this fabulous new line and we believe you all will need it for the upcoming cold weather that is already starting to chap our hands in the recent windiness of Manhattan!


We will bring you product reviews on this line in separate upcoming posts.  Drawing on a rich botanical heritage, the range features extracts of lemon, coriander and honey - known to soothe dry, irritated skin – as well as myrrh, which has been shown to help condition nails and cuticles.  In addition, a unique blend, including thyme, rosemary, eucalyptus, tea tree, golden seal, and willow bark, works together in the rich formulations to leave hands feeling softer and looking younger.  The range is free of parabens, lauryl sulfates, mineral oil, and propylene glycol. 

The new Citron, Honey & Coriander Hand Therapy Collection includes new Rejuvenating Hand Remedynew Creamy Cleanser, newScrub Cleanser, Hand Therapy moisturiser and Hand Recovery polisher.  Available October 20096

Market Research: Women Want Younger Hands [1]
·         95% of women surveyed believe that wrinkled, lined, or rough hands can make a person appear older
·         87% of women surveyed wish their hands looked younger
·         88% of women surveyed wish their hands were smoother
·         72% of women surveyed believe that their hands give a strong indication of their age

Consumer Tests: New Age-defying Hand Remedy [2]
·         97% of consumers tested felt that Hand Remedy left their hands feeling smooth
·         95% of consumers tested felt that Hand Remedy left their hands feeling soft
·         92% of consumers tested felt that Hand Remedy left their hands feeling more supple
·         94% of consumers tested felt that Hand Remedy left their hands feeling nourished
·         71% of consumers tested agree that Hand Remedy gives their skin a healthy glow

Key Ingredients: New Age-defying Hand Remedy
·         Naturally derived sugar and pea extracts to help even out skin tone
·         Unique C&E time released complex contains potent antioxidants (Vitamin C and E/Tocotrienol), which help to prevent the damaging effects caused by free radicals
·         Botanical extracts
·         Peptide blend helps to visually plump and firm skin
·         Shea butter, soy, sweet almond and jojoba oils moisturise
·         Extracts of lemon, coriander and honey – known to  soothe dry, irritated skin











The Range & Rituals
The Crabtree & Evelyn Citron, Honey & Coriander Hand Therapy Collection Cleansing, Moisturising, and Treatment rituals help keep hands looking and feeling soft, smooth, supple and more youthful. 

Step I:  Cleansing
Step II:  Moisturising
Step III:  Treatment
Product
Scrub Cleanser
Creamy Cleanser
Hand Therapy
Hand Remedy
Hand Recovery
Benefit
Deep Cleansing
Non Drying
Moisturising
Youthful Looking Hands
Polishing, Retexturising
Frequency
Daily
Daily
Nightly
2-3 Per Week

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