READ THIS: THE SOCIETY OF MEMORIAL SLOAN-KETTERING CANCER CENTER INVITES YOU TO CELEBRATE THE NATIONAL RELEASE OF PARK AVENUE POTLUCK CELEBRATIONS Entertaining at Home with New York’s Savviest Hostesses Features Over 250 Pages of Entertaining Recipes and Tips for Year-Round Special Occasions © Park Avenue Potluck Celebrations, Rizzoli New York, 2009
The Society of Memorial Sloan-Kettering Cancer Center (MSKCC) has launched PARK AVENUE POTLUCK CELEBRATIONS (ISBN: 978-0-8478-3344-3; $35.00; OCTOBER 2009), the highly anticipated follow-up to its best selling cookbook, PARK AVENUE POTLUCK. Whom You Know just loves it! There is nothing like Park Avenue. In this economy especially, dinner parties are lovely occasions where you can gather your friends and family together and this work of art is filled with unique ideas that surely will be a hit at your dinner party, whether it is on Park Avenue, downtown, or even outside of Manhattan! Not only is it great to get for yourself, but it also makes a great gift for the upcoming holidays. Also, what could be better than giving this to your hostess or host if you are invited to a dinner party?
Dinner parties bring an experience of quality that cannot be found in a restaurant setting. The personal touches, the food, the conversation and the overall atmosphere are unique to the person giving the party, and you get to know the host/hostess in their own environment. Although Peachy Deegan does love reviewing restaurants for Peachy's Picks, she loves dinner parties too! In fairness, if you know the owners of the restaurant and are invited there during non-public hours, that setting makes a great dinner party as well.
The photography in PARK AVENUE POTLUCK CELEBRATIONS is superb! Every last detail is attended to in the holiday celebrations from the photography to the menu to the tips from the experts. The menus will make you want to fast forward to your next meal-we do recommend reading this on a full stomach! We particularly like Valentine's Day and Easter depicted in this work of art. This book is so beautiful, even if you don't cook you should get it and you may even be inspired. In the back of the book, there is a Guide to Sources for Entertaining which certainly is helpful.
Created and authored by The Society’s members, the new cookbook has been released nationwide in October 2009 and offers advice on how to celebrate in style with a compilation of sensational recipes, entertaining ideas, party-planning tips, and personal anecdotes from New York’s most celebrated hostesses and members and friends of The Society of MSKCC who are among New York’s most celebrated hostesses. Award-winning food writer and contributing New York Times columnist, Florence Fabricant authors and edits as well as contributes to the book.
A portion of the proceeds from the sale of PARK AVENUE POTLUCK CELEBRATIONS will provide funding for The Society’s patient care, research and education programs at Memorial Sloan-Kettering Cancer Center. Founded in 1946 by a group of pioneering women, The Society works to bring comfort and care to improve the quality of life of patients treated at the Center. Among The Society’s dedicated members to share their signature dishes and trade secrets for this important cause are Wendy Arriz, Muffie Potter Aston, Chesie Breen, Mary Davidson, Elizabeth Fuller, Eugenie Niven Goodman, Leslie Jones, Coco Kopelman, Heather Leeds, Nicole Limbocker, Daisy Soros, Kathy Thomas, and Barbara Tollis.
“We are excited to launch this highly-anticipated sequel to our first cookbook” said Heather Leeds, President of The Society of Memorial Sloan-Kettering. “It’s a special compilation of heartfelt recipes and fabulous entertaining tips served with panache by members of The Society. We are so grateful that these dedicated people allow us a sneak peek into their private lives and family celebrations to create this wonderful must-have entertaining guide for all special occasions. Proceeds from the sale of the book provide an invaluable source of funding for our important patient care, research, and education programs at MSKCC.”
Organized by season, PARK AVENUE POTLUCK CELEBRATIONS serves up a year’s worth of fabulous special occasions offering a sneak peek into the private homes and family celebrations at New York’s most sought-after addresses. From Valentine’s Day, Easter, Mother’s Day, July 4th, Labor Day, Thanksgiving and the Holiday season to anniversaries and birthday parties, the book shares delicious heirloom recipes and affordable entertaining ideas. All of the dishes are easy and accessible, many of which can be prepared in advance so your role as host or hostess-with-the-mostess is not crimped in any way. With over 150 photographs by James Beard Award recipient Ben Fink, everyone can replicate The Society’s elegant lifestyle and family traditions in New York and the Hamptons.
Released just in time for the Holiday season, the book offers recipes to help plan menus and spread holiday cheer, including Cornbread-Pecan Stuffing with Dried Fruit, a delicious recipe to brighten up a Thanksgiving dinner;Florence Fabricant’s Poached Cranberries and Quince, a wonderful addition to the Holiday Dinner table; and Lucky New Year’s Cake to ring in the New Year and watch the ball drop.
To welcome in the best of springtime, The Society’s members suggest a Mother’s Day brunch with Pomegranate Mimosas made with Elderflowers; Fried Green Apples; and Great-Grandmother Cushman’s Bran Muffins, a four-generation recipe that the whole family loves. Turning up the heat for summertime festivities, PARK AVENUE POTLUCK CELEBRATIONS offers a tasty Mozzarella-Tomato-Basil Frittata and lip-smacking South Texas Watermelon Margaritas, perfect for a Fourth of July potluck.
A fabulous Kentucky Derby party will impress guests and is a cinch to throw together with simple and tasty recipes like Classic Mint Juleps and Lemony Tin Box Cheesecake. For the perfect children’s birthday party, PARK AVENUE POTLUCK CELEBRATIONS offers unique kid-approved dishes such as Bobby’s Crisp Chicken Cutlets; Summer Strawberry Shortcake; and Children’s Party Punch made with ginger ale, blueberries, and sorbet.
More than a cookbook, PARK AVENUE POTLUCK CELEBRATIONS provides readers with stylish yet affordable decorating ideas accompanied by special anecdotes. For example, Coco Kopleman shares a Thanksgiving family tradition which is to have everyone at the dinner table say what he or she is thankful for, and with a wide range of ages, from five to eighty-nine, it makes it a lot of fun to hear the variety of themes that come up. All of the anecdotes and savvy know-how is accompanied by an indispensable Source Guide. With over 100 national listings and go-to resources used by the authors, you can easily recreate each recipe and celebration in your own home!
Whom You Know highly recommends PARK AVENUE POTLUCK CELEBRATIONS!
ABOUT THE SOCIETY: Founded in 1946, The Society of Memorial Sloan-Kettering Cancer Center is a volunteer organization dedicated to promoting the well-being of patients, supporting cancer research and providing public education on the prevention, early detection and treatment of cancer. Society volunteers work in close collaboration with the physicians and staff of MSKCC to support the Center’s mission of delivering the best cancer care to its patients while at the same time, providing comfort to the patients and their families who come to the Center for treatment from all over the world. As the world's oldest and largest private cancer center, Memorial Sloan-Kettering Cancer Center (MSKCC) has devoted more than a century to advancing the prevention, diagnosis and treatment of cancer. With a passionate commitment to exceptional patient care, leading-edge research, and superb educational programs, MSKCC has earned the distinction as one of the premier cancer centers globally. For more information on The Society, visit www.mskcc.org
PARK AVENUE POTLUCK CELEBRATIONS
The Society of Memorial Sloan-Kettering Cancer Center and Florence Fabricant
Rizzoli New York
Hardcover; 272 pages; 150 color illustrations; 7¼̎ x 9 ⅛̎
ISBN: 978-0-8478-3344-3;
PRICE: $35.00 US / $44.00 CAN
PUBLICATION DATE: OCTOBER 2009
