Whom You Know: Say Aloha Peachy! Whom You Know Recommends Maui Jim! NEWEST MAUI JIM SUNGLASSES: HIGH STYLE, SERIOUS TECHNOLOGY AND ICONIC “ALOHA” VIBE

Monday, November 16, 2009

Say Aloha Peachy! Whom You Know Recommends Maui Jim! NEWEST MAUI JIM SUNGLASSES: HIGH STYLE, SERIOUS TECHNOLOGY AND ICONIC “ALOHA” VIBE

Four more Maui Jim’s -- the second wave of the 2009 entries -- feature good looks and patented PolarizedPlusÒ2 technology, for enhanced glare protection, color rendition and overall visual acuity…thank goodness the sun has come out in Manhattan! Shown directly below is the Peahi Matte which we like for men, although it is unisex:

Peachy Deegan is pleased as punch that we have gotten some great weather back here in Manhattan so she can sport her new Maui Jims! The second wave of new-for-2009 models from Maui Jim – the Atoll, Black Rock, Pilot (now also available in Rx) and Sandalwood join the recently announced Keiki, Kihei, Akamai and Alana and offer new levels of super style and high-performance lens quality perfect for men and women. They are also just in time for the resort season, so this is a double feature between Spectacular Spectacles and Resort Peachy!

Each of these newest 2009 models combine the company’s proprietary PolarizedPlus2 technology with subtle and sensuous updates of internationally popular frame designs. The lenses really do make a difference: they are fabulous at blocking the strength of the sun.

“Our 8-base aviator frames remain extremely popular and offer the ultimate in enhanced sun protection, and three of these latest entries – the Black Rock, Pilot and Sandalwood -- will appeal to the growing group of men and women looking for variations on the classic aviator profile,” says Chris Abbruzzese, Maui Jim’s Vice President of Marketing. “And, for 2009, our designers created the 6-base Atoll, a unisex style that compliments smaller facial shapes and is ideal for fashion-conscious consumers looking for the highest quality optics – in a modified rectangular frame.”

INTRODUCING THE NEWEST OF MAUI JIM’S “CLASS OF ‘09”

These latest Maui Jim models deliver superior coverage and protection, brilliant optics and that unmistakable Aloha vibe. This wave of Maui Jim’s “class of ’09” includes:

The Atoll #220 ($189.00, available in Rx) offers a high-fashion, modified rectangle frame that both compliments smaller facial shapes and makes a powerful, confident fashion statement, whether on leisurely road trips or relaxing at the beach. Frame color/lens color combinations include: Gloss Black/Neutral Grey and Tortoise/HCL Bronze. The nylon frame is lightweight, tough and non-corrosive, and designed to capture a distinctive European flair. A nickel/silver spring hinge, high-gloss finish and easily adjustable wire core temples make the Atoll a great choice for men and women.

The Black Rock #218 ($279.00, not available in Rx) is one of Maui Jim’s updates on the classic aviator frame. The Black Rock makes a bold fashion statement perfect for both active casual and more formal occasions. Offering 8-based coverage and crafted of lightweight materials, this is a great choice for those seeking all-day comfort, superior coverage and protection and versatile good looks. Frame color/lens color combinations include: Silver/Neutral Grey, Gold/HCL Bronze and Gunmetal Black/Maui HT. Anti-corrosive hinges, non-slip rubber nose pads and nylon temple tips combine with styling that captures a rimless look and appeals to men and women.

The Pilot #210 (SHOWN ABOVE IN SILVER $279.00, available in Rx) is yet another take on the timeless aviator look desired by active men and women. This frame’s 8-base curvature provides the ultimate in coverage and protection and a comfortable, stylish rimless look that looks good at more formal events and poolside. Frame color/lens color combinations include: Silver/Neutral Grey, Gold/HCL Bronze and Gunmetal Black/Maui HT. The Pilot’s frame, made of sturdy stainless steel, is tough, lightweight, resistant to corrosion and designed for optimal, all-day comfort and fit. An anti-corrosive nickel/silver spring hinge, bendable non-slip rubber nose pads, high-gloss finish and double-bridge aviator vibe combine to offer superior comfort, protection and high-style.

The Sandalwood #217 ($279.00, not available in Rx), is Maui Jim’s aviator frame of choice for those with larger facial shapes. The Sandalwood makes a confident fashion statement whether at the beach or on-the-town. Frame color/lens color combinations include: Silver/Neutral Grey, Gold/HCL Bronze, and Gunmetal Black/Maui HT. Crafted of Monel metal, the 8-base Sandalwood offers the ultimate in coverage and protection, is durable and easily adjusted for all-day comfort. With high-gloss finish, non-slip rubber nose pads, anti-corrosive spring hinges and rimless look combine to make the Sandalwood a top choice for aviator frame aficionados.

Announced earlier this year and available now is the Alana #215 ($229.00, available in Rx). Here is a midsized fashion wrap that makes a strong, classic fashion statement whether poolside or in town and is designed to compliment many facial shapes. Frame color/lens color combinations include: Gloss Black with Silver/Neutral Grey and Gloss Black with Gold/HCL Bronze. The Alana’s Grilamid frame front is lightweight and durable, while the temple treatment is made of both metal alloy and cellulose propionate tips. An anti-corrosive nickel/silver spring hinge, adjustable non-slip rubber nose pads, high-gloss finish and open temples -- styled to resemble sticks of bamboo -- provide a comfortable and fashionable look.

“Importantly, Maui Jim lens technology lets colors really pop,” explains Maui Jim’s Abbruzzese. “Our lenses are optically correct, distortion-free and actually shed water and snow thanks to their waterproof coating.”

The result: unmatched visual acuity, comfort and reduced eye fatigue, protection and contrast – with the unmistakable look of Maui Jim sunglasses.

ABOUT MAUI JIM SUNGLASSES

Maui Jim began as a small company selling sunglasses on Maui, Hawaii, back in the early 1980s. Today, Maui Jim is the fastest-growing polarized sunglass maker in the world.

As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun – without distorting the beautiful colors of the Island, the company developed proprietary technology – PolarizedPlus, which was later patented.

Maui Jim was “born” with an original line of seven sunglass styles. At first, the sunglasses were exclusively sold in Maui, Hawaii. In 1991, the company was purchased by Hester Enterprises, and in 1994, Hester enlisted RLI Vision Corporation of Peoria, Illinois, to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market.

Maui Jim, Inc. was established in December 1996, when Maui Jim Sunglasses acquired RLI Vision. This provided the financial resources and infrastructure to accommodate the phenomenal sales growth of Maui Jim Sunglasses.

Today, the company sells more than 70 styles and 200 SKUs and is the fastest growing polarized sunglass maker in the world.

For further information on Maui Jim sunglasses, contact 888-Maui Jim, or visit the company online, at www.mauijim.com .

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