Friday, January 22, 2010

Whom You Know Continues our Coverage of Lacoste with Challenge and We Recommend it! We pledge allegiance to the Crocodile.

LACOSTE CHALLENGE: "Never Resist the Call of the Game”

Challenge is the invigorating new fragrance for men from Lacoste; a positively energizing scent which captures the youthful dynamism of today’s assertive male urbanites. and this means our male readers of Whom You Know! We are so pleased to continue our coverage of Lacoste, as it is one of the brands we grew up with. Peachy Deegan has many fond memories of her Grammy, seen at the right in various pictures of The Deegan girls, buying her fabulous Lacoste preppy outfits. Of course Peachy grew up in the 1980's with her collar up in Connecticut sporting Lacoste Polos, Lacoste crewneck sweaters, Lacoste Polo dresses and of course Lacoste Golf Outfits with Mr. Murphy. It is not enough to just wear Lacoste though, we must smell like Lacoste.

Peachy Deegan herself of course does not wear men's fragrance, but she loves Challenge on men! She always likes a good Challenge! Epitomizing the tenacious attitude and effortless panache of the brand’s founding father, tennis legend René Lacoste, this energetic new scent is aptly named, having been designed to inspire the wearer to confidently embrace whatever challenges or surprises life throws at him – its motto: ‘Never resist the call of the game’. We do believe this is our first Product Review that has been a double feature with Sporty Peachy, and indeed after our coverage of Bonham's latest sporty auction this is becoming a Sporty Friday at Whom You Know!

Steadfast and purposeful, René Lacoste consistently rose to the challenge with a polished flair and grace which underpins the image of relaxed elegance that is synonymous with the Lacoste brand. Featuring an uplifting composition of fresh, aromatic top notes juxtaposed with a complex, solid woody base, Lacoste Challenge proudly reflects this heritage while bringing a modern, edgy twist via its contemporary olfactory structure and trendy packaging design – the perfect blend of tradition and modernity. It is irresistible to the preppy women of Manhattan.

The face of the fragrance, and star of the TV and print advertising campaign, is popular Canadian actor, Hayden Christensen, whose playful charm, active persona and natural style make him the perfect embodiment of the brand’s youthful, modern edge.

We’re delighted to be working with Hayden as the face of the new male fragrance from LACOSTE as he perfectly captures the modern spirit of the brand. He’s young, stylish and dynamic, with a charismatic twinkle in his eye that perfectly brings to life the ethos of the new fragrance.” Andreas Gerber, Global Marketing Director, LACOSTE Fragrances.

LACOSTE Challenge… The Fragrance

Subtly blending classic and modern ingredients, the unique olfactory structure of the scent serves as a sophisticated metaphor for the distinctive style of play for which René Lacoste was renowned. Cool, focused and always clear-headed, Lacoste’s game-play was characterized by tenacious durability at the base line, punctuated with energetic bursts and an exhilarating lightness of touch.

Precise and determined, he would never run after a ball unnecessarily, which adroitly reinforces the spirit of casual elegance that remains at the heart of the brand. It was this trademark tenacity and consistency on the courts that earned René Lacoste his famous ‘Crocodile’ moniker – “he never lets go of his prey” – which in turn inspired the iconic logo that has become synonymous with the brand, and one of the most recognizable emblems in the world.

Top Note – THE SERVE

The fragrance opens strongly with fresh and energetic notes of tangerine and lemon, augmented by a burst of aromatic lavender – one of the most classic ingredients in masculine perfumery – which works to sustain the citric zing of the top notes into the heart of the scent.

Middle Accord – THE VOLLEY

The energy of the middle accord is driven by spices including ginger, aptly representing René Lacoste’s formidable skills at the net, which he used sparingly to sting opponents when least expected, bringing an exciting kick to his overall game play.

Base Note – THE BASELINE

Just as the legend was renowned for his stamina at the base line; so the base notes are powerful, steady and consistent. Precious rosewood brings a modern edge to the scent, teak has an almost antique quality that reinforces the distinguished heritage of the brand, and the blackness of ebony corresponds to the slick modern design of the flacon. Together they create a sustained strength, giving the fragrance its solid foundation.

LACOSTE Challenge… The Bottle & Packaging

An inspired inventor, René Lacoste continually made innovative adjustments to his rackets to make them more efficient and easier to handle. In the 1920s, he shipped hundreds of rolls of sticking plaster from the US to wrap around the handle of his racket to improve the grip. The idea quickly caught on and soon became used throughout the sport.

The Lacoste Challenge flacon is directly inspired by this remarkable innovation. Emulating the shape of a tennis racket handle, the solid glass bottle is encased in a lustrous black ‘soft touch’ grip emblazoned with the iconic Lacoste crocodile logo, while the juice is a bright, eye-catching yellow. The color scheme is also a direct reference to the world of tennis in general, with its classic bright yellow balls and black racket grips. The outer packaging mirrors the flacon with a simple two tone design enhanced by the use of luxurious materials, including a glossy yellow finish contrasted with a soft touch matt black effect, elegantly set off by an embossed white crocodile logo with silver ‘hotfoil’ detailing.

The overall result is a striking, modern reinterpretation of the brand’s youthful, sportive image, which pays tribute to the long-standing heritage of pioneering creativity that originated with its founder. Whom You Know recommends Lacoste Challenge enthusiastically!

LACOSTE Challenge… The Line-Up

Eau de Toilette Spray, 1.6 fl. oz. $40.00

Eau de Toilette Spray, 2.5 fl. oz. $50.00

Eau de Toilette Spray, 3.0 fl. oz. $60.00

After Shave Lotion, 2.5 fl. oz. $42.00

After Shave Balm, 2.5 fl. oz. $37.00

Shower Gel, 5.0 fl. oz. $27.00

Deodorant Stick, 2.4 oz. net wt. $21.00

And, for our women readers, do not forget to get your fabulous Lacoste sneakers, previously featured:

http://www.whomyouknow.com/2010/01/whom-you-know-kicks-off-our-coverage-of.html

http://www.whomyouknow.com/2010/01/see-manhattan-on-your-feet-in-zhandrina.html

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

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-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

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Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
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Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

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http://www.damienflood.ie/

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Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
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President
Intelex U.S.A.
http://www.intelexusallc.com/

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-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/