Whom You Know: 2010 : The reedition of the legend 101 by LACOSTE

Saturday, February 13, 2010

2010 : The reedition of the legend 101 by LACOSTE

30 years after the first drawing of the 101, LACOSTE releases the famous sunglasses in a limited edition of 1,000 copies.

The brand has decided to keep the original design even in the smallest details: the fineness of the temples, the inlays of green enamel on the bridge and their so particular proportions. Faithful to the original model, the 101 is reedited with mineral lenses as those produced in the 80s. With a better scratch resistance than polycarbonate lenses used today, they also offer an enhanced optical clarity and a high quality perception.

“We asked the production team to recreate the model exactly as it was. The only change we allowed ourselves to make way was to upgrade the quality of the debossed logo on the temples. Everything else is just as it was and should be”, adds Christophe Pillet.

To provide a unique aspect to the product, each pair of sunglasses is individually numbered. The special packaging created for the limited edition also bears the stamp of the brand with a sporty and clean design.

In each box, the 101 come with a leaflet that explains its history and the product’s design details in addition to an Official Certificate Card with the serial number of the limited edition product.

The LACOSTE 101 will be available as of December 2009 in some of the best shops in the world, including Colette in Paris, Dover Street Market in London and 10 Corso Como in Milan.

Whom You Know hopes to review these sunglasses! You know we have been wearing Lacoste our whole life, and we think they would be just Peachy!

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