Whom You Know: Hot off the Press from Clarins Product Number Three from Whom You Know: Brighten and Protect Your Skin with the Intensive Brightening Smoothing Serum

Thursday, March 4, 2010

Hot off the Press from Clarins Product Number Three from Whom You Know: Brighten and Protect Your Skin with the Intensive Brightening Smoothing Serum

When we talk about the power of Lilly, we usually are using a double L and the colors pink and green, but not today.

Clarins introduces its newest generation of high performance brightening products for brighter, more translucent, flawless and even-toned skin. For the first time, Clarins Laboratories is able to inhibit the extension of the dendrites in melanocytes to prevent discoloration on the skin’s surface. Sea Lily is a powerful new ingredient, exclusive to Clarins and is responsible for this brightening revolution. Yesterday we told you about the Brightening Hydrating Day Lotion:
http://www.whomyouknow.com/2010/03/hot-off-press-from-clarins-product_03.html

Clarins Innovation

Targeting Dendrites: Melanocytes, the cells which cause hyperpigmentation are located at the base of the epidermis and have “arms”, called dendrites that extend to the skin’s surface, causing discoloration. UV rays, inflammation and aging increase the production of melanosomes that are carried by the dendrites. Bright Plus HP controls the protein synthesis to inhibit the growth of dendrites, minimizing dark spots and making skin appear brighter and more translucent.

Sea Lily: This fascinating plant is a wonder of nature and symbol of absolute beauty. Its seeds have crossed the seas to take root on the Atlantic coast of Brittany, France. It is exposed to windswept sands and blazing sun all year long. Yet, it remains pure white and resilient. Clarins Laboratories discovered that the sea lily extract controls the extension of dendrites that deliver melanin pigments to the skin’s surface.

Threatened with extinction, Sea Lily is now a protected species in France. Only the flowers and leaves are used so the bulbs can be preserved and continue to propagate.

Key Ingredients

Brightening: Sea Lily, Alchemilla, Raspberry – limits the extension of dendrites and excessive transfer of melanin to the epidermis
Refining: Parsley and Raspberry – stimulate blood and helps with release of excess fluids
Smoothing: Oat Sugars – gently tightens the skin and helps reduce the appearance of wrinkles and fine lines
Protecting: White Tea, Glycerine, Corn Starch – protects against free radicals and UVA, UVB rays while moisturizing and softening

Intensive Brightening Smoothing Serum $68

The most advanced brightening serum that smoothes, purifies and helps stimulate blood circulation in the skin revealing a luminous and healthy complexion. We really love the raspberry extract, the smooth soothing texture and the overall appearance it gives our skin. This is the foundation for something beautiful-you!

Bright Plus HP Sea Lily Enriched products will be available at department stores and specialty stores and clarinsusa.com beginning March 2010.

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