Whom You Know: HYDRATE WITH PUREOLOGY AND PEACHY! Introducing the Latest and Greatest: Hydrate LightCondition and Hydrate HydraWhip. Whom You Know Highly Recommends the Award-Winning Hydrate System and its Newest Members: Hydrate LightCondition and Hydrate HydraWhip

Wednesday, May 26, 2010

HYDRATE WITH PUREOLOGY AND PEACHY! Introducing the Latest and Greatest: Hydrate LightCondition and Hydrate HydraWhip. Whom You Know Highly Recommends the Award-Winning Hydrate System and its Newest Members: Hydrate LightCondition and Hydrate HydraWhip

We test many, many products at Whom You Know, write about the best, and we must say, of the best, Pureology is up at the top consistently across the board. We are pleased to tell you about their latest innovation! Fine hair is easily desiccated by daily aggressors and requires products that moisturize to nourish, soften and protect. Pureology Serious Colour Care welcomes two new products to the award winning Hydrate System, Hydrate LightCondition and Hydrate HydraWhip, created for fine colour-treated hair in need of moisture while protecting colour radiance. The new tingling-free, silky cream condition and velvet soft soufflé provide lightweight moisture for finer hair types and clients sensitive to menthol.

Many moisturizing products tend to be heavy on fine hair, making it limp and appear thinner and greasy. To address this need, Hydrate LightCondition and Hydrate HydraWhip provide moisture that will not weigh down hair, but provides nourishment to soften and protect using organic botanicals of peppermint, rosemary, sage, and green tea to provide condition and shine for light, naturally radiant and healthy hair and we highly recommend them. The exclusive AntiFadeComplex® neutralizes free radicals to maximize colour retention.

The new Hydrate LightCondition contains Hydrating Micro-Emulsion Technology formulas to deliver moisture from within, improving hair condition. Natural jojoba and shea butters, with strengthening multi-weight proteins of soy, oat and wheat moisturize and restore suppleness without weighing down fine hair. Hydrate HydraWhip contains an emollient-rich soufflé with avocado, jojoba and shea butters to restore moisture and softness to fine colour-treated hair from root to tip.

The complete Hydrate system includes the following products:

- NEW Hydrate LightCondition

- NEW Hydrate HydraWhip

- HydrateShampoo®

- HydrateCondition®

- Hydrate HydraCure®

- Hydrate ShineMax®

Suggested Retail Price
Hydrate LightCondition: $27.00 (8.5 oz)

Hydrate HydraWhip: $45.00 (5.2 oz)

Launch/Availability: May 2010 in salons nationwide. Visit Pureology.com to locate a salon.

ABOUT PUREOLOGY SERIOUS COLOUR CARE®

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!® For more information visit Pureology.com, Become a Pureology Facebook Fan or follow us on twitter @PureologyTweet. Please note, Pureology products can only be guaranteed authentic when purchased from a salon.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/