GoClear Clarifying Cleanser AM/PM Recommended by Whom You Know

The Clear Gift for Your Skin™ 

GoClear™ launches the first acne dedicated skincare line specifically designed for everyone. 

Acne is one of the most pervasive skin care problems and often the one that millions of people cite as their biggest complexion concern. Yet despite the hundreds of products on the market, few are able to address the full range of symptoms that acne sufferers of all ages, skin types and skin tones face. GoClear, a new exclusively acne-focused prestige skincare line introduces its easy to use and broadly targeted 3-step acne and blemish regimen to treat and help prevent mild to moderate acne breakouts. The GoClear line through its innovative formulation also helps address the hyperpigmentation and skin discoloration that can persist long after the blemish is gone. 


The GoClear 3-step Acne and Blemish Regimen was developed under the direction of Dr. Alan R. Gottlieb, MD, MPH, GoClear’s founder and CEO, to treat acne sufferers of any age and skin type, and all skin tones. The concept behind the company’s ClearCulture™ Skincare design is that acne care products can and should be maximally effective, yet friendly to everyone regardless of age, skin type, or ethnicity, an inspiration that Dr. Gottlieb credits to his own mixed-ethnicity children.  


GoClear accomplishes this by thoughtfully combining medicinal and high-grade active botanical ingredients in products that are all oil-free and allergy tested. They also do not contain alcohol, propylene glycol, PABA, lanolin, artificial dye or fragrance, ingredients that can be irritating especially to sensitive and darker pigmented skin, and that may lead to or prolong the dark spots that can linger after a blemish has been treated. GoClear does not formulate with benzoyl peroxide.  GoClear believes that everyone should limit their exposure to irritating skin care ingredients. 
In an independent clinical study of the GoClear Intensive Acne Treatment - Salicylic Acid 2% conducted on people of all skin tones (Fitzpatrick Scale I-VI), all panelists stated that the acne treatment easy to use, and a 66% improvement in acne severity was achieved after three weeks of use. By the end of the 6-week study 97% of all panelists had experienced a decrease in their total number of acne blemishes. 


While the GoClear 3-Step Acne and Blemish Regimen is easy to use and effective, each product was designed for stand-alone use as well, or as a complement to an existing skin care program.  
The centerpiece of the line, the GoClear Intensive Acne Treatment - Salicylic Acid 2%, is an over-the-counter acne treatment lotion containing maximum strength salicylic acid in both quick and sustained-release forms. Botanical and other natural ingredients help calm the skin and reduce the appearance of redness. It can be used by anyone of any age or skin type to treat persistent acne as well as an ‘emergency’ treatment for the occasional breakout.  


Rounding out the 3-step acne and blemish regimen are a luxurious oil-free lathering gel cleanser and a light daytime moisturizer with SPF 15.  
The GoClear 3-Step Acne and Blemish Regimen: 


Step 1
GoClear CLARIFYING CLEANSER AM/PM: We began with this step!


This oil-free lathering gel cleanses thoroughly without stripping the skin of its essential moisture. The GoClear Clarifying Cleanser AM/PM helps balance and restores hydration with nourishing, high-grade botanicals specially chosen to start off the regimen. This advanced formula eliminates impurities, will remove makeup, and yet is gentle enough to be an everyday cleanser. In keeping with the GoClear goal, the fragrance in the clarifying cleanser is water-based, thus non irritating to skin but still pleasant and fresh smelling. Featured ingredients include a hydration-balancing blend of botanical extracts, Shea butter, green and white tea extracts – EGCG antioxidant, Acai berry, Ginseng, gentle exfoliating granules. 



GoClear is an exclusively acne-focused skin care line whose innovative products target the underlying causes of mild to moderate acne. The ClearCultureÔ Skincare ideal directs the company’s mission - to create formulations that are maximally effective and compatible with people of all ages and skin types, and all skin tones.  
Step 1 in the 3-Step Acne and Blemish Regimen is the GoClear Clarifying Cleanser AM/PM, a luxurious oil-free lathering gel that cleanses thoroughly without stripping the skin of its essential moisture. Its gentle action helps balance and restore hydration with nourishing high-grade botanicals specially chosen to begin the regimen. This advanced formula can be used as an everyday cleanser, removing excess dirt, oil and makeup.  


Key Ingredients:

• Shea Butter: Shea Butter is gentle, soothing and moisturizing. It contains a high amount of

      unsaponifiables and vitamins helping prevent stripping and drying of the skin. 

• Hydration Balancing Botanical Extracts: Proven to help reduce transepidermal water loss

and improve the skin barrier, these extracts decrease skin dryness and helps the skin remain youthful looking. 

• Green Tea Complex: The green tea used in GoClear products has a high concentration of polyphenols, very powerful antioxidants that are free radical scavengers. Free radicals occur naturally, but due to external factors (UV light, cigarette smoke, etc.) the number of these damaging radicals increases. Polyphenols assist in getting these free radicals under control.

 

• White Tea Complex: An antioxidant-rich complement to Green Tea. White tea contains the polyphenols that have been shown to help reduce lipid peroxidation caused by UV damage and free radicals. This improves skin lipid integrity, helping skin retain moisture and its natural radiance.

 

• Acai Berry: Acai Berry is emerging as one of the most sought after antioxidants for personal care. Acai is an antioxidant-rich berry that grows wild in the Brazilian Amazon.

 

• Gentle Exfoliating Granules: Dual-purpose beads that provide gentle exfoliation and are filled with antioxidants that release upon contact with your skin.

 

• Water-Based Botanical Fragrance: The water-based extract provides a light, natural fragrance while remaining oil free.

 
Our panel put this to the test, and they report:


To anyone with irritatingly persistent acne- GoClear’s new GoClear Clarifying Cleanser AM/PM is exactly what you’ve been looking for.  The antioxidant-rich formula fights impurities below the skin’s surface, while removing makeup, dirt, and oil at the surface.  Rather than relying on harmful chemicals to do the work, the cleanser uses the natural antioxidants in green tea, white tea, and acai berry.  More impressive is that the cleanser is formulated without synthetic dyes and fragrances and gets its light scent from water-based, oil-free botanical fragrances.  The cleanser’s smooth texture will hook you at first use and, if that doesn’t get you, then the soft, glowing skin it’ll reveal certainly will.  Above all else, this cleanser stands out simply because it provides results.  Give it a week and you’ll be devoted, never looking back to the acne products that have failed you in the past.  It achieves clear, healthy skin without using harmful chemicals or stripping skin of its natural moisture.  Anyone who struggles with acne knows that it’s beyond frustrating to try one “miracle” product after another in pursuit of clear skin, but GoClear Clarifying Cleanser AM/PM delivers on its promise.


Taking care of my skin is one of my daily priorities. In fact, it is a very important priority, and I know that by using the right products, I can achieve a healthy appearance to my skin. I’ve used different kinds of skincare regiments before. I went form using products specifically made to target acne (I had really bad acne when I was younger) to products made for normal skin after my acne had cleared up. However, throughout the years, I had occasional breakouts here and there and never ceased to search for the cleanser that was perfect for my skin condition. That’s before I stumbled upon the Go Clear Clarifying Cleanser. It’s focused on targeting causes of mild to moderate acne without over drying the skin. It is packed with nourishing botanicals such as Acai Berry and White Tea Complex which are powerful antioxidants that keep skin moisturized and healthy. After the first use, my skin felt smooth, soft, and clean. Even when I woke up the next morning, it felt refreshed and looked radiant.  


Go Clear Clarifying Cleanser is almost too good to be true. I love this product. If you have acne flareups I think this wash will help you say good-bye to them all! I use the wash during the day and night. I find that the twice a day wash really helps eliminate any and all current and future acne. This is one of the best acne products I have ever used and I can say that because I have used MANY. This wash doesn't leave my face overly dry. It also doesn't leave my face feeling greasy. It's a nice mild wash that does the trick and helps leave your complexion looking flawless. Thank you Go Clear for clearing up my skin!


Directions:
Wet face with lukewarm water and use a quarter-size amount of the cleanser. Gently rub into the face and neck using a circular motion. Rinse and pat dry. Use 2-3 times a day.





Availability:
GoClear Clarifying Cleanser AM/PM, Intensive Acne Treatment and Moisturizing Sunscreen SPF 15 will be available exclusively at all Sephora stores and online at Sephora.com beginning March 2010. GoClear Clarifying Cleanser AM/PM is $25 recommended retail.


Complete 3-step trial-size regimen; $40  ($50 value)
Specially priced full-size regimen; $70