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Monday, June 14, 2010

READ THIS: THE TRUMP CARD Playing to Win in Work and Life by IVANKA TRUMP

Peachy Deegan does not know Ivanka Trump, but after reading this book we are positive that Ivanka is an absolute delight.  If you think you know the Trumps from a distance, and of course Ivanka in particular, you may realize you have a perspective that is far from the truth when you see how driven, grounded and intelligent Ivanka is in The Trump Card.  Not at all entitled, Ivanka Trump is a master of synergy, business, and relationships and she shows you how you can be too.


Raised by parents determined to instill self-suffiency, hard work and respect, Ivanka has turned out a winner for this, and we hope parents of all means instill such qualities through in both words and actions.    Not all Chapin and Choate, Ivanka is genuinely interested in the world around her and all kinds of people and businesses, and we imagine like Peachy she is quite the networker!  Did you know she's been to over 100 countries?  


Like Peachy, Ivanka grew up with a white canopy bed.  Unlike Peachy, Ivanka's view from her bed looked out to Central Park.  Born into a family that envisions hard work and success like none other, Ivanka has successfully carved out her own niche in Real Estate, Television and Jewelry through her own hard work and panache.  The Trump Card is about her unique perspective and how she got there, and also about how she would advise her readers to "make it."  


From being a real-life Eloise to hearing about the lemonade stand of the Trump children, The Trump Card certainly offers some entertaining moments.    Whom You Know recommends The Trump Card by Ivanka Trump, and when we go to her jewelry store on Madison Avenue, we like to think that the accent color is not coral, but rather Peachy!

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We’ve all been dealt a winning hand and it is up to each of us to play it right and smart.”
Ivanka Trump
 
In The Trump Card:  Playing to Win in Work and Life (Touchstone Hardcover; October 13, 2009; ISBN: 978-1-4391-4001-7; $24.99) Ivanka Trump recounts the compelling story of her upbringing as the daughter of Donald and Ivana Trump, and shares the life lessons and hard-won insights that have made her a rising star in the business world.  

In her position as EVP of Development and Acquisitions at the Trump Organization, as principle of her own successful jewelry line and New York City boutique, as well as in her role on The Celebrity Apprentice, Ivanka’s diversity of experience affords her the unique position of being able to write about the challenges and opportunities every woman faces in her career.  

The Trump Card is a resource for women starting their careers or looking to rejuvenate them in today’s challenging economic environment.  The book is written from the vantage point of someone who still remembers the anxiety of her first day on her first job after college with a real estate developer in Brooklyn (where she arrived so early she had to wait for two hours for the office to open) and what it’s like to be a young woman at the executive level in an industry of mostly older men. Ivanka offers valuable, practical advice that the reader can take to the office and use whether it’s landing that first job, navigating the workplace, becoming indispensable and making a lasting impact within any organization. 

Included in The Trump Card are Trump’s “Bulletins From My Blackberry” tapping into the wisdom of today’s leaders and luminaries from varied fields including hip hop mogul Russell Simmons on giving, Hearst Magazine president Cathie Black on making an impression, TV producer Mark Burnett on keeping your word, and fashion designer Tory Burch on following your gut. 

The Trump Card is appealing, grounded, smart and has a sense of humor…Ivanka Trump proves that believing in yourself and working hard never goes out of style.”
Anna Wintour, Vogue 




Ivanka Maria Trump is a businesswoman, one-time fashion model, and the daughter of Ivana and Donald Trump.  She joined the Trump Organization in 2005 and is currently executive vice president of real estate development and acquisitions.  With her brothers, Ivanka founded the Trump Hotel Collection which has garnered much acclaim within the hospitality industry for its Trump International Hotel & Tower collection of properties. In addition, she joined forces with Dynamic Diamond Corp., to design and introduce a line of jewelry, The Ivanka Trump Collection, online and through her Madison Avenue boutique.  She is also a boardroom judge on the hit NBC show “The Apprentice.”  Ivanka received her BA from the Wharton School of Finance at the University of Pennsylvania. 
 
THE TRUMP CARD: Playing to Win in Work and Life
By Ivanka Trump
A Touchstone Hardcover / Simon & Schuster
On Sale: October 13, 2009
Price: $24.99
ISBN 13: 978-1-4391-4001-7 / ISBN 10: 1-4391-4001-4
 
For more information on THE TRUMP CARD, please visit:

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