Whom You Know: Gotham Gadgets: AMERICANS ENCOURAGED TO WALK ON AND RUN ON WITH OMRON Omron GOsmart® Launches New Products & Online Community to Motivate Consumers to Get Active, Highly Recommended by Whom You Know

Friday, November 19, 2010

Gotham Gadgets: AMERICANS ENCOURAGED TO WALK ON AND RUN ON WITH OMRON Omron GOsmart® Launches New Products & Online Community to Motivate Consumers to Get Active, Highly Recommended by Whom You Know

We know it is tempting to be at one with your couch in Manhattan as it gets colder, but we want you to be at one with your sneakers and pedometer! And we fear that Manhattan is not really the problem in the war against obesity...most people here walk a lot. If you are guilty of going everywhere in your car and putting your feet up when you get home, we urge you to get moving! More than 80 percent of American adults are not active, while one in four engages in little or no regular physical activity¹. With obesity and its associated health risks becoming a growing epidemic, Omron Healthcare, Inc. has announced the launch of new fitness products and an online training community to encourage increased physical activity, such as walking or running, to improve one’s personal health. The Omron GOsmart community (www.TeamGOSmart.com) and new product offerings can help Americans in their quest to get active and inspire them to keep moving.

The ALL NEW GOsmart Pocket Pedometer with Activity Tracker (HJ-203) and the GOsmart Pace/Distance Tracker (HJA-301) has incorporated new technology to make personal motivation easier than ever.

Pace & Distance Tracker (HJA‐301)
The Omron^® GOsmart^® Pace and Distance Tracker (HJA-301) is the first Omron device to help runners accurately track their pace and distance during a run. This is the one Peachy Deegan uses and she loves it. She walks all over the place so now she is trying to beat her own time and be the first to arrive at a cocktail party, and change out of sneakers when she gets there. The unit features 3D Smart Sensor technology that makes tracking pace, distance and calories burned accurate and reliable to help runners achieve their goals and go farther. There is absolutely nothing we don't like about this. It's easy to use, it's accurate and we have a heightened sense of time and distance using it! A large display makes it easier for the runner to use while exercising.

In addition to unparalleled accuracy from its products, Omron has teamed-up with Active.com, a leading online community that connects people with the sports and activities they love, want and need to do, to provide users with a unique online training community, tips, tools and personal encouragement to keep users on track with their fitness goals. The American Council on Exercise notes “group fitness” provides a matchless level of enthusiasm and motivation for all participants.²

NEW From Omron GOsmart
Omron GOsmart Pocket Pedometers are geared to walkers trying to better their lifestyle by finding opportunities within the day to change their own routine by becoming more active. Whether skipping the taxi, choosing to take the stairs, or simply parking further away from their office door, users will now have a way to track every step to make it count towards their daily goals. The NEW HJ-203 model includes an “Activity Mode” which separately tracks and stores steps, distance, calories burned and fat burned during a specified period. Available in black, pink, purple and yellow, this super slim design can fit in any pocket or easily clip to any waistband. The HJA-203 suggested retail price is $34.99.

Omron is also introducing the HJA-301 GOsmart Pace/Distance Tracker, a tool to assist runners in beating their best times and distance by helping them increase their endurance. Along with featuring accurate Smart Sensor technology, the Pace/Distance Tracker can separately track pace, distance, time spent exercising and calories burned in the “Workout Mode.” This function stores a maximum of seven sessions to provide a tracking system for dedicated runners. The HJA-301 suggested retail price is $49.99.

Both the HJ-203 and HJA-301 feature “Auto Stride” functionality which provides users with a recommended stride length based on height and weight to ensure the most accurate results captured.

TeamGOsmart.com Online Community
The TeamGOsmart.com online community has 17 digital brand ambassadors that will motivate GOsmart team members. TeamGOsmart.com will serve as a hub where participants can share their successes via photos and/or stories, inspiring other team members to go one step further.

“At Omron, we have dedicated ourselves to providing products that serve as personal advisors to walkers and runners,” says Kristin Vitek, product marketing manager at Omron Healthcare, Inc. “We want to empower our consumers to achieve and maintain personal fitness goals through precise, uncomplicated fitness products and offer an online community for them to network.” Those interested in becoming part of the team can log on towww.TeamGOsmart.com for more details.

FREE 8-Week Training Plan
Beginning June 15, 2010, Omron GOsmart is offering a FREE, eight-week walking or running program valued at $25 with the purchase of a Pocket Pedometer or Pace/Distance Tracker. Each program is designed to get participants ready for a 5K walk or run – or simply just get them moving. In addition to a training plan, participants will also receive daily e-mails with tips on how to succeed throughout the program. Qualifying products can be purchased at www.OmronWebstore.com and FREE training plans are available while supplies last.

Motivation a Tweet Away
To get a step ahead of the competition, starting June 15, 2010, simply follow @OmronGOsmart on Twitter and retweet “@OmronGOsmart Walk On. Run On. Omron.” Participants will be entered for a chance to win either an HJ-203 Omron GOsmart Pocket Pedometer, or an HJA-301 Omron GOsmart Pace/Distance Tracker. Five products will be given away each Wednesday through Aug. 17, 2010. Check out the official rules for complete details at http://www.TeamGOSmart.com/Twitter_Contest.htm.

For more information, visit www.TeamGOsmart.com.

1 Centers for Disease Control and Prevention 2010 – www.cdc.gov
2 American Council on Exercise 2010 - www.acefitness.org

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/