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Monday, November 29, 2010

NEW Pureology Colour Stylist Highly Recommended by Whom You Know: Just When We Thought We Had a Favorite Pureology Line They Come Out With Styling Products that are Even More Fabulous!


New Pureology ColourStylist delivers Radiant Style & Colour. GUARANTEED!  

Experience the first caring styling range for flawless, lasting colour brilliance that strengthens while it styles.  New, revolutionary StrengtheningAntiFadeComplex®, enhanced with Keravis protein, provides the first anti-breakage styling for colour-treated hair.  Discover 6 new luxurious formulas infused with unique reflective lipid extracts that deliver maximum radiance and free radical damage protection: Olive oil replenishes and repairs to provides reflective depth & brilliance, Camelina oil forms humidity-resistant barrier to enhance colour radiance and Coriander oil creates mirror surface shine for intense luster.

THE PRODUCT HIT PARADE:

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Colour Stylist FortifyingHeatSpray
Protective Primer

·    Thermo-protective spray with sugar provides mild control and helps to prime and protect up hair up to 400°F when using heat appliances
·    Helps protect against environmental damage, with frizz control
·    How to use: Lightly mist on damp hair before styling with thermal tools

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Colour Stylist SilkBodifier
Voluminizing Mousse

·    Rich conditioning mousse formula provides medium control to add fullness and volume and leaves hair soft and shiny
·    How to use: Dispense mousse in palm and apply to damp hair before styling

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Colour Stylist AntiSplitBlowDry
Styling Cream- We particularly love this for the winter!

·    Lightweight, humidity-resistant cream provides mild control, eases blow-drying, provides long-lasting shape memory and adds moisture and reflective shine
·    How to use: Apply evenly to damp hair and blow-dry

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Colour Stylist NourishingNectar
Sculpting Gel



·    Conditioning gel formula shapes and conditions hair with volume and shine while providing medium control. 
·    Strengthens hair while building structure
·    Increases control and adds extra radiance when blended with other ColourStylist products.
·    Excellent for setting hair

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Colour Stylist CuticlePolisher
Shine Serum
·    Seals and smoothes hair with intense shine without weighing the hair down
·    Lightweight cream-to-serum formula provides mild control
·    Blend with other ColourStylist products to increase shine and slip
·    How to use: Emulsify in palms until the product melts into a brilliant shine.  Apply to damp or dry hair to add shine and definition



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Colour Stylist StrengtheningControl
Zero Dulling Hairspray

·    Shapes hair with medium, flexible hold and a radiant finish
·    Non-dulling, fast drying, micro-fine finishing spray contains zero water to protect haircolour
·    Easy brush through, with no residue or flaking, even after repeated applications
·    How to use: Use as a working or finishing spray on dry hair

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WHY THEY ARE FABULOUS AND YOU WANT THEM! THE PREMIERE QUALIFICATIONS:
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Strengthening AntiFade™Complex with Keravis

·         Naturally derived Keravis – nature’s most powerful anti-breakage hair fortifier – provides internal and external strengthening for anti-breakage protection from daily wear and tear.
·         Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol and Vitamins C & E that neutralize free radical damage and maximize colour retention.

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Reflective Lipid Extracts:
Olive, Camelina and Coriander oils penetrate to replenish and restore the hair fiber to boost mirror-like shine and form a natural humidity barrier on the hair



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Natural Extract: Orange Oil nourishes the hair, replenishes moisture to increase smoothness and manageability

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Signature Aromatherapy Blend: Vanilla, Rose and Mandarin Orange promote a positive sense of well-being


Suggested Retail Price
·         Colour Stylist FortifyingHeatSpray
o    $22 (170ml)
·         Colour Stylist SilkBodifier
o    $24 (250ml)
·         Colour Stylist AntiSplitBlowDry
o    $28 (195ml)
·         Colour Stylist NourishingNectar
o    $26 (150ml)
·         Colour Stylist CuticlePolisher
o    $26 (100ml)
·         Colour Stylist StrengtheningControl
o    $24 (365ml)

Exclusive to all Pureology products:
  • AntiFadeComplex®
  • ZeroSulfate ® Shampoos
  • 100% Vegan: Formulas contain no animal products or by-products
  • Natural Extracts
  • Concentrated Formulas
  • Signature Aromatherapy Blends
  • Against animal cruelty

Launch/Availability: November 2010 in salons nationwide**

About Pureology
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visit www.pureology.com.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon. 


* *Colour Stylist SilkBodifier will launch December 2010 in salons nationwides

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