Whom You Know: Gotham Gadgets: Sony Ericsson Xperia X10 Recommended by Whom You Know! AT&T AND SONY ERICSSON ANNOUNCE THE XPERIA™ X10 Smart meets entertaining - Sony Ericsson’s flagship Android smartphone offers an open and integrated world of communication, entertainment and social media

Thursday, January 13, 2011

Gotham Gadgets: Sony Ericsson Xperia X10 Recommended by Whom You Know! AT&T AND SONY ERICSSON ANNOUNCE THE XPERIA™ X10 Smart meets entertaining - Sony Ericsson’s flagship Android smartphone offers an open and integrated world of communication, entertainment and social media

Peachy Deegan is entering 2011 in Android style, shedding her symbian past with the fabulous new Sony Ericsson Xperia X10! Simply marvelous, it is what you need to to be uberconnected and read Whom You Know 24 hours a day, seven days a week no matter where you are! Just kidding. Seriously, this is the most evolved phone we've ever used ourselves and we are so impressed with the smart design, the superior performance, and the outstanding capabilities of this awesome android and you need to know about it. It is fast, it is accurate and no matter where she is in Manhattan, Peachy has had perfect reception. If you think she leaves Manhattan, take a look at the work we've done lately and think again!

AT&T* and Sony Ericsson have formed a dynamic multimedia experience with the Android™ based Xperia™X10. The Xperia™ X10 introduces Sony Ericsson’s unique and entertainment-driven Xperia™ platform to U.S. customers in a cutting-edge, beautiful and fun package.

The Xperia™ X10 comes fully loaded with a 4-inch crystal clear touch display, superfast 1GHz Snapdragon processor and aGPS. The display is excellent and we find this touch screen far more responsive than others we've seen. The smartphone also features an 8.1 megapixel camera with smile detection, face recognition, autofocus and LED flash. The device comes with up to 1 GB of on-board memory and a 2 GB in-box memory card, with expandable memory up to 32 GB. Peachy knows even more about cameras than she does phones and has owned probably 20 in her life, and this takes superior photos and videos with ease.

Sony Ericsson’s custom user experience is great for the intersection of communications and entertainment. Two signature applications, Mediascape and Timescape™, build on the Android platform to enhance the experience for users.

· Mediascape on the Xperia ™ X10 gathers music, photos, videos and content from your phone’s memory card and online, letting you browse, search, listen and share your media from one unified view. For example, view photos taken on the device as well as your Facebook® and Picasa™ web albums. Or, when listening to a favorite song on your phone, press Sony Ericsson’s infinite button to access related content about the artist pulled from the phone’s memory as well as albums, songs and video content from YouTube™ and search results from Google.

Timescape™ is a unique communication application that automatically organizes social interactions in chronological order, leaving users free to concentrate on keeping in touch on-the-go. From Facebook® and Twitter® updatesto photos, emails and text messages, a scrolling menu offers easy viewing and organization of all communications. Additionally, tap the Timescape™ infinite button to bring up and view all communications from a single person in a single place.

“Sony Ericsson has created a unique choice for our smartphone customers looking for a fun and smart device,” said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets.

“Sony Ericsson is raising the bar for entertainment-rich phones with the launch of the Xperia ™ X10,” said Paul Hamnett, senior vice president, Sony Ericsson North America. “With the convergence of our user experience platform and the Android OS, we are bringing consumers a smartphone experience that is not only exciting, but also very refined. Following the successful global launch of the Xperia™ X10, we are pleased to partner with AT&T to launch this phone in the U.S. market.”

Pricing and Availability

The Sony Ericsson Xperia™ X10 smartphone will be available in black at AT&T stores, authorized retailers and www.wireless.att.com on August 15 for $149.99 after a two-year service agreement and minimum smartphone data plan.

For more details, go to www.att.com/xperiax10. For the complete lineup of AT&T offerings, visit www.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

Viewable screen display area is measured diagonally.

A portion of memory is used for data management purposes.

Data charges apply for content and updates transferred through the mobile Web.

Limited-time offer. Other conditions & restrictions apply. See contract & rate plan brochure for details. Subscriber must live & have a mailing addr. within AT&T’s owned wireless network coverage area. Up to $36 activ. fee applies. Equipment price & avail may vary by mrk & may not be available from independent retailers. Early Termination Fee: None if cancelled in the first 30 days, but up to $35 restocking fee may apply to equipment returns; thereafter up to $325. Some agents impose add’l fees. Unlimited voice services: Unltd voice svcs are provided primarily for live dialog between two individuals. No additional discounts are available with unlimited plan. Smartphone Data Plan Requirement: Smartphones require a DataPlus (200MB) or DataPro (2GB) plan. If you exceed your initial data allowance, you will automatically be charged an additional $10 for each additional 1GB provided on DataPro or an additional $15 for each additional 200MB provided on DataPlus. All data allowances, including overages, must be used in the billing period in which the allowance is provided or they will be forfeited. An Enterprise Data Plan is required for corporate email, company intranet sites and business applications. For more details on Data Plans, go to att.com/dataplans. Offnet Usage: If your mins of use (including unltd svcs) on other carrier’s networks (“offnet usage”) during any two consecutive months or your data use during any month exceeds your offnet usage allowance, AT&T may at its option terminate your svc, deny your contd use of other carriers’ coverage, or change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 mins or 40% of the Anytime mins incl’d with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the KB incl’d with your plan). Sales tax calculated based on price of unactivated equipment. AT&T Wi-Fi Hot Spots- Based on non-municipal company owned and operated hotspots. A Wi-Fi enabled device required. Other restrictions apply. See www.attwifi.com for additional services, restrictions and locations. Visual Voicemail - Data plan required for AT&T Visual Voicemail. Data used in replying to and forwarding voicemail messages via SMS, MMS or email is counted against your data plan. Applicable data charges apply if data plan limits have been exceeded. International data charges apply to receiving, replying to and forwarding voicemail messages while roaming internationally.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse^® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE^® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter® at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz  to discover more about our small business services.
About Sony Ericsson
Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson’s strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications. For more information, please see: www.sonyericsson.com/press.
Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. The Liquid Identity, Timescape, and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB.  Sonyis a trademark or registered trademark of Sony Corporation.  Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson.  Facebook is a registered trademark of Facebook, Inc.  Android, Google, and YouTube are trademarks or registered trademarks of Google, Inc.  Snapdragon is a trademark or registered trademark of Qualcomm, Inc.  Twitter is a registered trademark of Twitter, Inc.  All other marks are the property of their respective owners.

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"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

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"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
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https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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Bill Follett
President, Belleek Group North America
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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/