Whom You Know: Made in USA Brand Certification Mark honored as one of the best in American design

Wednesday, November 23, 2011

Made in USA Brand Certification Mark honored as one of the best in American design

Open the current issue of PRINT 31st Regional Design Annual to page 95 and you’ll see the Made in USA Brand Certification Mark honored as one of the best in American design.

Every year since 1981, PRINT has taken a snapshot of American design with the Regional Design Annual. For the 31st edition, PRINT assembled a crack team of judges—Kim Bost, of The New York Times; Brigitta Bungard, of the Museum of Modern Art; Joshua Darden, of the Darden Studio; Michael Freimuth, of Sagmeister Inc.; John Kudos and Kiki Katahira, of Studio Kudos; and Pum and Jake Lefebure, of Design Army—they sorted through 2,536 submissions from every corner of the country. They chose the 421 best pieces and we are honored to be among them.

Read more at PrintMag.com: Print's December 2011 Issue <http://www.printmag.com/Article/Prints-December-2011-Issue#ixzz1dri7wr14>

The Made in USA Brand Certification Mark is the only certification mark registered with the United States Patent and Trademark Office for identifying goods either made or grown in the United States.

The Made in USA Brand Certification mark originated from Marcie Gabor, a principal at Conrad Phillips Vutech, a branding and marketing firm located in the heart of the Midwest, in Columbus, Ohio. The certification mark is based on the Federal Trade Commission’s regulations for complying with Made in USA origin claims. It was developed with the assistance of the law firm of Schottenstein Zox & Dunn, Columbus, Ohio.

The thinking behind the Made in USA logo icon design: The Made in USA Brand certification mark icon creates the shape of an outstretched hand, while symbolizing the United States flag. The fingers of the hand appear in red as a tribute to the stripes on the flag. Cradled in a palm of blue, a single white star represents unity. The shape of a hand was chosen to stand for the products that are “made” by the hands of workers at United States companies. The icon appears in the position of a business handshake, which represents the promise of reliability and quality of goods and products made in America.

“The Made in USA Brand Certification mark brings attention to American products. American companies now have a distinctive registered certification mark for labeling the United States as country of origin on their goods.” Gabor said.

About the made in USA Brand certification mark www.MadeInUSAbrand.com
The Made in USA Brand Certification Mark is the only registered certification mark for identifying goods made or grown in the United States. Developed by Conrad Phillips Vutech Principal Marcie Gabor, the certification mark is available for any U.S. business that meets the accreditation standards found at www.MadeInUSAbrand.com/form/.

About Conrad Phillips Vutech www.cpvinc.com
Conrad Phillips Vutech is an award-winning full-service marketing and branding firm that specializes in brand building.

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