SCAE World of Coffee, Vienna 2012 Business Opportunities Selling Fast
The much anticipated Speciality Coffee Association (SCAE) World of Coffee, Vienna 2012 (13-15 June) is set to boost trade for hundreds of businesses throughout Europe, with almost 50% of the exhibition space already sold 8 months ahead of the event.
This premium showcase for coffee industry professionals and suppliers will welcome representatives from more than 50 countries, with an estimated 10,000+ visitors. The event is not just for coffee specialists; exhibitors already booked also include a wide range of food-to-go solutions, premium equipment and services companies.
Through SCAE's strategic relationship building with some of the biggest companies and media in Europe, SCAE World of Coffee is set to attract an unprecedented number of trade buyers next June. Furthermore, with a major investment in a PR and Marketing campaign throughout Europe, media coverage has already commenced in the leading European trade publications.
Highly influential local suppliers to the Food Service industry have committed their support. For example, at the 3Gast Expertenforum in Vienna in October, the World of Coffee team presented to an audience of major food service and retail buyers in Europe. As a result one of Europe’s largest coffee roasters, Julius Meinl, committed to inviting over 20,000 of its valued customers to attend.
Mayor and Governor of Vienna, Dr Michael Häupl, has agreed to act as patron of SCAE World of Coffee 2012. With the assistance of SCAE's Austrian Chapter, the event has also secured key support from the Viennese Chamber of Commerce and more specifically the Vienna Coffee House Association, who are utilising their network and expertise to promote the event throughout Austria and its neighbouring countries including: Switzerland, Hungry, Germany, Poland, Czech Republic, Slovenia and Slovakia.
"We are delighted that SCAE is to host an event of this scale in Vienna.
Given the long-standing history with coffee that we enjoy, it is very fitting that this world-class event should take place here. We are very much looking forward to welcoming all of the Foodservice professionals and the Barista community from home and abroad to our city."
Dr Häupl, Mayor and Governor of Vienna.
New for 2012 will be the introduction of the 'Product of the Show Awards' initiative. The definitive awards scheme for suppliers, the 'Product of the Show Awards' has been designed to recognise and reward excellence and innovation within the industry, as well as to present the exhibitors with the commercial opportunity to showcase their product/service and attract the attention of visitors and the expert judging panel. In addition, the 'Product of the Show' entries will enjoy the profile of a dedicated display in a premium location at the show.
Also new to the event is the “The Business of Coffee” Conference. This half-day forum is an event for key decision makers and influencers from the coffee community. All business facets of the coffee world including analysis of current trends and future forecasts will be discussed. Exhibitors in attendance will be presented with the perfect opportunity to network with the biggest buyers in the business.
There is a whole host of opportunities for an exhibitor at SCAE World of Coffee. For example: they can generate new sales leads, launch new products, monitor industry trends, Network with industry peers, and avail themselves of exclusive sponsorship opportunities to an impressively broad audience. Amongst that audience will be key decision makers and buyers from: The Barista Community, Coffee Houses, Hotels, Restaurants, Café/Snack Bar/Take-aways, Canteens, Bakeries, Pub/Nightclub/Wine Bars, Franchise Operators, Contract Caterers, Forecourt caterers, In-Store Caters, Leisure Centres/Sports Clubs, Wholesalers etc). Shop equipment manufacturers, water and juice suppliers and food producers who can also prosper from this ideal opportunity to increase sales.
Set alongside the major trade fair exhibition (extending to 7.000m2), is the world's pre-eminent international coffee competition, the 'World Barista Championship'. Also taking place will be the 'World Brewers Cup', the 'World Cup Tasters Championship' and the 'World Cezve/Ibrik Championship.
