VALENTINO and McQUEEN : Redken's Runway Report from Paris with hair by Guido Our Coverage Sponsored by Cosmopolitan Dental
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Redken Creative Consultant Guido created looks for two very different kind of women at the Valentino and Alexander McQueen Fall 2012 shows yesterday in Paris. The romantic French twist he created at Valentino matched perfectly with the folklore-inspired dresses with long sleeves and high necklines, and helped bring the signature Valentino femininity to the darker leather pieces in the collection. The look at McQueen was a nod to the futuristic aesthetic that designer Sarah Burton embraces. The show itself was certainly all about storytelling, and Guido played a major role in helping create this story, choosing Japanese-anime inspired visors to give the girls an anonymity that put the emphasis on the fantastical clothing.
VALENTINO
“I’ve created a very classic Valentino look, very pretty. I’m doing a seventies kind of twist that has a very soft feel to it. Valentino’s got such a signature girl now, every season I reinvent the hair whether it’s a twist, a braid, or a knot. It’s a challenge but what’s very nice about it is that it’s always very pretty, very soft, very feminine. It’s a great look for women.”
–Guido, Redken Creative Consultant
Redken Products:
- Apply full frame 07 mousse to damp hair and blow-dry for a voluminous look and a little hold.
- Create a center part and apply a small amount of outshine 01 to smooth the hair.
- Separate into two front sections and twist each one back towards the nape into a “v” shape.
- Pin alongside the twist on either side with open fasteners to secure the twist into place.
- Cross over the twist in the back and tuck the opposite sides in underneath each other keeping the “V” shape, and pin in place.
- Finish with fashion work 12 versatile working spray.
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ALEXANDER McQUEEN
“The whole idea of this was I wanted to depersonalize the girls completely, and this was achieved by fitting them all with the exact same white/platinum wig. The wigs are like helmets with mirrored visors so it’s very futuristic looking. When I work with Sarah, we get involved very early on, and we decided here that the clothes have so much personality that the anonymity of the girl was very important. I looked at all of these cartoons and Japanese art for inspiration, and I really wanted a Manga [Japanese Cartoon] feeling to the girl so we came up with the idea of the visors. Then I thought, how do I minimize the hair yet make it uniform? So we the came up with the idea of the wigs. The wig was then cut into a bob and I’m using forceful 23 to really sculpt the hair so it looks like a helmet. There’s no reality to the wig – you don’t feel any sexuality or anything. It’s very cold and very modern couture.”
–Guido, Redken Creative Consultant
Redken Products:
1. To re-create this look, start with the haircut: it should be a graduated bob that tapers at the neckline.
2. Apply guts 10 root targeted volume spray foam to damp hair and begin blow dry straight back, alternately using a flat boar bristle brush and a fine- tooth comb.
3. Apply a very generous amount of forceful 23 super strength hairspray to hair as you are blow-drying.
4. When dry, finish by spraying the find tooth comb with forceful 23 and raking back through the hair, and mist with additional forceful 23 to lock the style in place.
** Guido used wigs on the models for this show, which should be applied by a professional hairstylist. For a great cut like this, see Redken.com for our salon locator to find a stylist.
