Whom You Know: Mornings Made Easy! We're Cluing You in the Night Before! Introducing NEW Semi-Permanent Smooth Lock In-Salon Service and At-Home Regimen by Redken & Recommended by Whom You Know

Sunday, August 5, 2012

Mornings Made Easy! We're Cluing You in the Night Before! Introducing NEW Semi-Permanent Smooth Lock In-Salon Service and At-Home Regimen by Redken & Recommended by Whom You Know

Effortlessly achieve smooth, glossy hair like never before with Redken’s complete backbar to retail solution to frizzy hair! Approximately 30% of the female population considers their hair to be fairly or very difficult to manage, and rate frizz and dryness as primary concerns, while 87% of women use heat stylers as part of their haircare/hair styling regimen. If you thought Peachy's hair was in control today, it is because she's using Smooth Lock in this extreme Manhattan humidity.

NEW heat-activated Smooth Lock begins with a 2-step semi-permanent in-salon service that gently smoothes strands for a frizz-free, manageable look that lasts up to 10 shampoos and reduces daily styling time! All five products in the at-home maintenance line boast a brand-new heat-activated formula, which infuses nourishment deep into the cortex while evening the cuticle layer for a long-lasting, flawlessly polished finish.

“Smooth Lock features Redken’s brand-new Heat Fuse Complex that is heat-activated and forms a protective barrier for continued protection and smoothness. The use of hot tools, such as blow-dryers and straightening irons, are among the most effective ways of eliminating frizz and achieving the super smooth look so many of my clients desire. The Heat Fuse Complex specifically delivers a thermal active polymer that forms a humidity-resistant barrier on the surface to retain internal moisture and lock out frizz and almond oil to condition and coat the hair’s surface for a silky, smooth finish with added shine. Secondly, the formula includes IPN to penetrate the cortex to strengthen and reinforce hair for improved manageability,” says Mover and Shaker Rodney Cutler, Redken Brand Ambassador and Owner of Cutler/Redken Salons. We know Rodney is the best and so he only uses the best. Cutler is the Official Salon of Whom You Know.

NEW Smooth Lock is an affordable in-salon service and at-home maintenance regimen that allows for customizable, flexible results in the fight against frizz!

Semi-Permanent Smooth Lock In-Salon Service

NEW Smooth Lock 2-step service dramatically improves manageability with long-lasting frizz control, amazing movement and incredible shine, and the service is fast and easy. From beginning to end, the service takes an average of 45 minutes to complete. After just one service, daily styling time is reduced and hair can be effortlessly smoothed for up to 10 shampoos.

The Smooth Lock service is formulated to be safe for color-treated or up to 30% highlighted hair, and can be performed every 3 to 6 weeks. It works in two steps. In Step 1, the Smooth Activator relaxes the hair by weakening the disulfide bonds that form hair’s structure and shape. After processing the cysteine gel and rinsing, the application Smooth Sealer in Step 2 locks the newly relaxed, smooth form and finish into place. Heat drying secures the smooth results for up to 10 shampoos.

Additionally, Smooth Lock at-home maintenance extends the smooth results for 3 additional shampoos, for results that last for up to 13 shampoos.* This means hair is easier to manage and daily styling time is reduced!

Smooth Lock At-Home Maintenance

The retail line consists of five products formulated with new Heat Fuse Complex and Interlock Protein Network technology for unsurpassed at-home smoothing: Smooth Lock Shampoo, Smooth Lock Conditioner, Butter Silk intensive rinse-out treatment, Stay Sleek leave-in cream, and Heat Glide leave-in protective smoother, which reduces frizz by 92% for up to 48 hours!**

The blow dryer and flat iron icons on the Smooth Lock packaging signify that the NEW Smooth Lock range is formulated to be used with heat, offering heat-activated smoothing and protection.

Smooth Lock is for those concerned with frizz and unruly hair and is ideal for all frizzy hair types. It refines the natural texture of the hair to create smoother results for straight hair as well as smoother, shinier waves or curls. It’s perfect for those who want more manageable easy-to-style hair. Smooth Lock is the ideal solution for business trips, vacations, honeymoons, or just a new, low commitment change.

For more information visit Redken.com, Become a Redken Facebook Fan or follow us on twitter @Redken5thAve.

* With the use of Smooth Lock Shampoo, Conditioner and Stay Sleek leave-in cream vs. a non-conditioning shampoo.

** With the use of Smooth Lock Shampoo, Conditioner and Heat Glide protective smoother vs. a non-conditioning shampoo

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/