Whom You Know: Super Sunday racing at the Louis Vuitton America’s Cup World Series New York gets bigger with Snapchat Live Story Our Coverage Sponsored by Surreal Eyewear

Wednesday, May 4, 2016

Super Sunday racing at the Louis Vuitton America’s Cup World Series New York gets bigger with Snapchat Live Story Our Coverage Sponsored by Surreal Eyewear

Founded in 2002 and located in New York City’s West Village, Surreal Eyewear sets the standard in Manhattan for eyewear and truly goes beyond the pair of glasses. In Manhattan and beyond, Surreal Eyewear is in a class by itself in specializing as a consultant rather than a retailer, attracting a global clientele.

“Surreal Eyewear is a museum of eyewear; it’s a tribute to eyewear design”, states Oleg Rabinovich, the store’s owner and creative director. World-renowned brands such as Kuboraum, Dzimtry Samal, FACE a FACE, Theo and Anne et Valentin compliment Surreal Eyewear’s recently expanded line of its own handmade frames and sunglasses. Surreal Eyewear prides itself in curating a sophisticated and vast array of new, vintage and custom eyewear brands sourced from all over the world. The fashion sense Surreal Eyewear epitomizes ensures a highly fashionable clientele that greatly anticipate new styles seasonally for their optical wardrobe.

At Surreal Eyewear one does not pick out a pair of glasses, rather one enters into a process that ensures walking away impossibly chic, conveying style, function and art. These opticians are the craftspeople and conduits into this process, selecting bespoke frames to fit an individual’s face and personality, and are never shy about refusing to sell frames that are deemed unsuitable.

Surreal Eyewear are first and foremost opticians with lens fabrication with the best optics by Carl Zeiss, done in-house with standards all can aspire to. For the truly demanding and appreciative of style nuances, ideas can be developed into custom frames and lenses for a one-off production that transcends the mundane.

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The America’s Cup and Snapchat have partnered to make Super Sunday even bigger at the Louis Vuitton America’s Cup World Series in New York. On Sunday, May 8, during the final day of racing, Snapchat will cover the excitement via a Live Story, allowing attendees in New York to participate in the event storytelling and fans across the U.S. to experience what it’s like to be in the action on the Hudson River.

“With the three final races and double points up for grabs on Super Sunday, the leaderboard can change in a New York minute. It will be an ‘edge-of-your-seat’ day of America’s Cup racing,” said America’s Cup Chief Marketing Officer Antonio Bertone. “Snapchat’s Live Story coverage will elevate an electric atmosphere on the Hudson River by taking fans behind-the-scenes, and providing users the opportunity be part of the story from New York.”

From pre-race briefings to the awards celebration, the Snapchat Live Story will follow the sailors, teams and spectators on race day. Snapchatters will be able to submit their unique video and photo Snaps from around the Event Village and race course to the curated Live Story. Local geofilters will also provide creative ways for users customize their Snaps.

Snaps submitted from the Louis Vuitton America’s Cup World Series New York on May 8 will be packaged into a brief video stream by a team at Snapchat and made available to users in the United States to view right on their phones for 24 hours.

The America’s Cup has also launched its own organic Snapchat account in conjunction with Sunday’s Live Story. Add “Americas.Cup” as a friend or scan the Snapcode to follow the excitement throughout not only the week in New York, but also over the full Louis Vuitton America’s Cup World Series schedule and the 35th America’s Cup next year.

America’s Cup racing is returning to New York for the first time in nearly 100 years with the Louis Vuitton America’s Cup World Series. The two-day event runs May 7-8, with six teams racing along the lower Hudson River and an Event Village at the Brookfield Place Waterfront Plaza. Three races are scheduled for both days beginning at 2:00 pm ET, with double-point scoring on Sunday, May 8.

In addition to the Snapchat Live Story from New York, fans in the U.S. can tune in to racing live on NBC and on the America’s Cup app.

Saturday, May 7 at 2:00 PM ET - live on NBC Sports Live Extra

Sunday, May 8 at 2:00 PM ET - live on NBCSN and NBC Sports Live Extra

Saturday, May 21 at 2:00 PM ET - highlights on NBC and NBC Sports Live Extra

Visit americascup.com/newyork for complete event information, details on the app and for international broadcast networks.

www.americascup.com

https://twitter.com/americascup

https://www.facebook.com/americascup

https://www.instagram.com/americascup/

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