Whom You Know

Thursday, August 20, 2026

#NHLPeachy #GermanyPeachy @NHL and FC Bayern Munich Announce Groundbreaking Multiyear Partnership to Grow Hockey and Expand Fan Engagement in Germany Our Coverage Sponsored by Cosmopolitan Dental, Official Dentist of Whom You Know @GaroNazarianDDS #cosmopolitandental #loveyoursmile

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The National Hockey League (NHL) and FC Bayern today announced a first-of-its-kind strategic multiyear partnership designed to accelerate the growth of hockey in Germany and the development of FC Bayern in North America, create innovative fan engagement opportunities and connect two of the world's most iconic sports brands and passionate fan bases. The unique collaboration with FC Bayern is part of the NHL’s long-term international growth strategy in Germany.

Unveiled today at Säbener Straße, FC Bayern’s world-class training facility, with German NHL stars Leon Draisaitl and JJ Peterka, and FC Bayern champion Alphonso Davies, the partnership includes creating a platform for cross-sport collaboration, community engagement, youth outreach and original content development. Through a series of initiatives, the NHL and FC Bayern will work together to introduce hockey to new audiences in Germany while creating distinctive experiences for fans of both organizations.

“Germany continues to be one of the NHL’s most important international growth markets, and FC Bayern is among the most recognizable and respected sports brands in the world,” said Keith Wachtel, President, NHL Business. “By combining the NHL's passion for hockey with FC Bayern's extraordinary reach and connection to fans, we have a tremendous strategic opportunity to introduce more people to our game, deepen engagement with existing fans and create unique experiences.”

“FC Bayern is renowned for constantly breaking the mould – and we are very excited about this special partnership with the NHL. By developing ideas together with one of the most tradition-steeped leagues in world sport, the connection of our respective regions will create unique synergies on a wide variety of levels, in sports and beyond. We are creating a platform that promises long-term value for both partners and sets a new benchmark in terms of what cross-sport collaborations can achieve,” commented FC Bayern Board Member and CMO, Rouven Kasper.

As part of the agreement, the NHL and FC Bayern will collaborate on a range of fan-focused initiatives, including digital and social media campaigns, co-branded content and merchandise opportunities, street hockey events in Munich, watch parties, matchday activations at Allianz Arena, youth programming, hospitality experiences, and business networking events. The partners will also work together on player appearances, experiential activations, cross-promotional campaigns, and other community engagement and storytelling initiatives designed to create memorable experiences for hockey and football fans alike.

Earlier today, the NHL announced it will be bringing more NHL regular season games to Germany in the 2027-28 regular season as part of the 2027 NHL Global Series Germany. Munich will host a pair of games at SAP Garden featuring the Boston Bruins and Munich native JJ Peterka, while Cologne will also host a set of games at Lanxess Arena featuring the Edmonton Oilers and Cologne native Leon Draisatl. This coming NHL season, Düsseldorf will host the 2026 NHL Global Series Germany on December 18 and 20, 2026 at PSD Bank Dome, featuring two regular season games between the Ottawa Senators and Chicago Blackhawks.

For more information on the 2026 NHL Global Series Germany visit NHL.com/GlobalSeriesGermany.

### (8/20/26)

About the National Hockey League (NHL)

The National Hockey League (NHL), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with Players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers - League, team and Player accounts combined - across Facebook, X, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 250 countries and territories through its rightsholders including ESPN, TNT Sports and NHL Network in the U.S.; Prime Video, Sportsnet and TVA Sports in Canada; and via SiriusXM NHL Network Radio™, Sports USA and TuneIn; and reaches fans worldwide with games available to stream in nearly 200 countries and territories (listed here) via NHL.TV on DAZN.

Fans are engaged across the League’s digital assets on mobile devices via the free NHL App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to Player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception. NHL Productions develops compelling original programming featuring unprecedented access to Players, coaches and League and team personnel for distribution across the NHL’s social and digital platforms.

The NHL is committed to building healthy and vibrant communities using hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL’s social impact platform, NHL Unites, reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. For more information, visit NHL.com.

About FC Bayern

FC Bayern is one of the world’s most successful sports organizations on and off the field. Since the club’s foundation in 1900, FC Bayern has won 35 national championships, 21 domestic cups as well as six UEFA Champions League titles, making it the most successful German team in history.

FC Bayern is also renowned globally for its financial success, youth development and supporter culture. The club’s unique ownership structure sees more than 430,000 club members own a majority share, more than any other sports organization in the world.

With over 1 billion interested worldwide, FC Bayern is one of the strongest brands in global sports.

In April 2014, FC Bayern opened its first international office in the U.S. to engage with the millions of fans living in the Americas. In March 2017, following the success of the first international venture, the club opened an office in Shanghai in March 2017, Bangkok April 2022 and Seoul in October 2025.

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#AsiaPeachy #BigAppleBusiness @BBGNewEconomy Bloomberg New Economy Forum Announces Global Lineup Featuring Prime Minister Shri Narendra Modi, Michael R. Bloomberg, Mario Draghi, Gina Raimondo, Chuck Robbins, Rishi Sunak and Jonathan Gray

Our favorite Bloomberg is GEORGINA!

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Bloomberg New Economy today announced the initial speakers confirmed for the eighth edition of the Bloomberg New Economy Forum (the “Forum”), to be held in New Delhi on October 13 -15, 2026. Under the guiding theme of “A World in Play: Defining the New Levers of Power,” the Forum will convene more than 500 of the world’s most influential public and private sector leaders to address critical challenges and collaborate on a roadmap toward future prosperity.

Shri Narendra Modi, Prime Minister of India, leads the Indian government delegation along with attending senior ministers Shri Jagat Prakash Nadda, Union Minister of Health and Family Welfare; Smt. Nirmala Sitharaman, Union Minister of Finance and Corporate Affairs; Dr. S. Jaishankar, Union Minister of External Affairs; Shri Piyush Goyal, Union Minister of Commerce and Industry; Shri Pralhad Joshi, Union Minister of Consumer Affairs, Food & Public Distribution, New & Renewable Energy and Education; Shri Ashwini Vaishnaw, Union Minister of Railways, Information & Broadcasting and Electronics & Information Technology; and Shri Jitendra Singh, Minister of State for Science and Technology.

Karen Saltser, CEO, Bloomberg Media said, “India occupies a position of great consequence in the global economy. Government and industry have worked together to build capacities the world can rely on, making India a place where innovation, capital, and ideas converge at the highest levels. As the center of gravity in global affairs continues to shift, this New Economy Forum will reflect the optimism, and the responsibility, that India carries forward.”

Erik Schatzker, Editorial Director, Bloomberg New Economy added, “The global economy has entered a fractious new chapter, one increasingly defined by competition for control of resources, trade and technology. Governments and companies alike are navigating pressures that didn’t exist only a few years ago. The 2026 Bloomberg New Economy program is built for precisely this moment, confronting the divisions that make dialogue both harder and more necessary.”

Shri Piyush Goyal, Minister of Commerce said, “In a world navigating geopolitical uncertainty, rapid technological transformation and the growing need for sustainable growth, prosperity can no longer be built in isolation. It must rest on mutual trust, open and fair markets and innovation-driven collaboration. Guided by Hon’ble Prime Minister Shri Narendra Modi ji’s vision of ‘Viksit Bharat@2047’ and deeper international economic cooperation, India remains committed to shaping a secure, future-ready world economy. As New Delhi hosts the Bloomberg New Economy Forum, we have a timely opportunity to turn this vision into action. Governments and businesses must work together to build resilient and diversified supply chains, accelerate innovation and create an enabling environment for investment and entrepreneurship. I look forward to engaging with global business leaders to deepen engagement and forge enduring partnerships that deliver tangible outcomes for businesses, people and the world economy.”

Dr. S. Jaishankar, Minister of External Affairs added “The global order is undergoing rebalancing and structural changes. This requires us all to revise assumptions and expectations. Today’s priorities are focused increasingly on de-risking and diversifying. India’s approach has been to undertake issue-based collaboration and bridge divides. I look forward to discussing these issues at the Bloomberg New Economy Forum.”

Confirmed Speakers, Distinguished Delegates and Advisory Board Members Attending the Forum Include:Shri Narendra Modi, Prime Minister, Republic of India

Michael R. Bloomberg, Founder of Bloomberg L.P. & Bloomberg Philanthropies

Noubar Afeyan, Co-Founder & Chairman, Moderna; Founder & CEO, Flagship Pioneering

H.E. Mariam bint Mohammed AlMheiri, Vice Chair & Managing Director, 2PointZero Group

Kumar Mangalam Birla, Chairman, Aditya Birla Group

Natarajan Chandrasekaran, Chairman, Tata Sons

Sonia Cheng, CEO, Rosewood Hotel Group

Mario Draghi, Former Prime Minister of Italy; Former President, European Central Bank

Abhijit Dubey, President, CEO & Chief AI Officer, NTT Data

Dawn Fitzpatrick, CEO & Chief Investment Officer, Soros Fund Management

Robert Goldstein, Chief Operating Officer, BlackRock

Jonathan Gray, President & Chief Operating Officer, Blackstone

Mohamed Kande, Global Chairman, PwC

Kiran Mazumdar-Shaw, Founder & Executive Chairperson, Biocon Ltd.

Anand Mahindra, Chairman, Mahindra Group

José Muñoz, President & CEO, Hyundai Motor Company

Yuvraj Narayan, Group CEO, DP World

Masayuki Omoto, President & CEO, Marubeni Corporation

Salil Parekh, CEO, Infosys

Gina Raimondo, Former Secretary of Commerce, United States of America

Chuck Robbins, Chairman & CEO, Cisco Systems

John Romeo, Managing Partner & CEO, Oliver Wyman Forum

Surendra Rosha, Co-CEO, Asia & Middle East, HSBC

Noboru Saito, President & CEO, TDK Corporation

Andreas Schierenbeck, CEO, Hitachi Energy

Rishi Sunak, Former Prime Minister, United Kingdom

Connor Teskey, CEO, Brookfield Asset Management

Christopher Waller, Member, Board of Governors of the United States Federal Reserve System

The invitation-only event will gather current and former heads of state, central bank governors, Fortune 100 CEOs, sovereign investors, technology founders and critical infrastructure operators during a moment of profound global realignment.

The Forum’s program will examine how geopolitical realignments, technological breakthroughs, energy transitions and evolving supply chains are reshaping the global economy, while assessing the challenges and opportunities emerging from a rapidly changing world. Through newsmaking plenaries, private breakouts and bilateral meetings, delegates will exchange ideas, collaborate on solutions and forge new partnerships to drive long-term resilience and growth. Bloomberg’s media platforms, reaching 100 million people monthly, will deliver the Forum’s most consequential conversations and insights to audiences worldwide.

Founded by Michael R. Bloomberg in 2018, with an initial focus on East-West dialogue, Bloomberg New Economy has evolved into a year-round global community and platform that engages every corner of the world.

The 2026 Forum coincides with Bloomberg’s 30th anniversary in India, marking three decades of partnership supporting the evolution of the nation’s financial markets. As India enters its next ambitious chapter, Bloomberg remains committed to powering the data, transparency and connectivity essential to India’s future growth story.

The 2026 Bloomberg New Economy Forum’s Founding Partners include DP World, Hitachi Energy, HSBC, Hyundai Motor Company and Tata Sons. Marsh is the exclusive Knowledge Partner. Infosys, PwC and Suzlon are this year’s Presenting Partners. They are joined by Coalition Partners Schneider Electric and AstraZeneca.

Follow Bloomberg New Economy across LinkedIn, X and Facebook for the latest updates. For more information on Bloomberg New Economy Forum or to request an invitation, please visit https://www.bloombergneweconomy.com/.

About Bloomberg Media

Bloomberg Media is the world’s leading multi-platform media company for business and finance, which draws on the editorial resources of more than 3,000 journalists and analysts in more than 100 bureaus around the world. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.

#PeachyontheLinks #ScotlandPeachy American Express and St Andrews Links Trust Announce Partnership to Grow the Global Reach of the Home of Golf™

Eligible Platinum Card® and Centurion® Members to Have an Exclusive Application Window to Enter for a Chance to Purchase Tee Times

American Express today announced it is adding the illustrious St Andrews Links to its sports partnership portfolio. American Express will be the Official Payments Partner of one of the world’s most prestigious golf destinations. With American Express’ large international presence, the partnership will help to make St Andrews accessible to more golfers and Card Members from around the world. This partnership builds on the breadth of American Express’ global sports partnerships, ranging from the NFL and F1® to Wimbledon and the US Open to stadiums and arenas around the world.

Through the partnership, eligible Consumer, Business and Corporate American Express Platinum Card and Centurion Members in select countries will have access to an Amex-exclusive application process, administered by St Andrews Links Trust, for a chance to purchase a golf package for themselves and one guest at select St Andrews Links courses in 2027. This will include the chance to play on the iconic Old Course, which is more than 600 years old, sits at the heart of St Andrews and has hosted golf’s oldest major a record 30 times – the next in 2027.

“Golf and premium travel continue to be passions of our Card Members globally, and there are few places in the world more legendary than St Andrews,” said Shiz Suzuki, Vice President, Global Brand Sponsorships & Experiential Marketing, American Express. “We’re proud of this first-of-its-kind partnership with St Andrews Links Trust to provide the meaningful access American Express is known for, and to create new ways for eligible Platinum Card and Centurion Members to not only experience this historic destination, but also to play at the Home of Golf.”

“St Andrews Links has welcomed golfers from around the world for generations, and we are continually looking for ways to enhance the visitor experience and connect with new audiences internationally. This partnership will open up a new channel to help us raise awareness of our brand and existing visitor golf opportunities across a broader international audience while preserving the traditions and accessibility that make St Andrews so special,” said James Ralley, Commercial Director, St Andrews Links Trust. “We are delighted to work with American Express on this unique partnership that will help introduce more golfers to St Andrews Links and support more investment into the Home of Golf.”

The Amex-exclusive application process will open August 26 at 10am BST, for eligible Centurion Members and on September 2 at 10am BST for eligible Platinum Card Members, in select countries. It will conclude at 11:59pm BST on September 9, prior to the upcoming 2026 Swilcan Package – St Andrews’ annual application process to access advanced tee times, which remains open to all.

The number of tee times available for St Andrews local golfers and all other traditional access routes are not impacted. St Andrews will also continue to offer its affordable golf initiatives.

Eligible Card Members who apply during an Amex-exclusive window will be selected by St Andrews Links Trust using the same random draw mechanism as the St Andrews Swilcan Package. Selected Card Members will then have approximately seven days after notification to purchase the golf package offered by St Andrews Links Trust. The Card Members who are selected during the Amex exclusive application window and subsequently purchase a golf package will also receive various perks including complimentary pull trolleys for all courses and a customized photography gift commemorating their round on the Old Course. Golf handicap restrictions and terms apply. Learn more at the St Andrews website.

American Express has a long-standing history in golf dating back to 1958, when it was a broadcast cosponsor of one of the four major championships. The partnership with St Andrews Links Trust builds on American Express’ global sports portfolio and expands opportunities for Card Members to enjoy what matters most to them – golf, travel and premium experiences. Beyond the partnership with St Andrews Links Trust, Scotland is a destination for nearly 20 properties in American Express’ premium hotel programs - Fine Hotels + Resorts® and The Hotel Collection - at which all eligible Consumer and Business Platinum Card® Members can enjoy even more of their Amex Membership when they book their stay through Amex Travel™. Terms apply.

See americanexpress.com/travelterms. CA CST#1022318

ABOUT AMERICAN EXPRESS

American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services, and experiences that enrich lives and build business success.

Founded in 1850 and headquartered in New York, American Express’ brand is built on trust, security, service, and a rich history of delivering innovation and Membership value for our customers. We seek to provide the world’s best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations, and we build and manage relationships with millions of merchants across our global network.

For more information about American Express, visit americanexpress.com

ABOUT ST ANDREWS LINKS TRUST

St Andrews Links Trust is responsible for the management and maintenance of the eight Links courses at St Andrews, including the world-famous Old Course. St Andrews Links Trust manages a number of additional facilities including four clubhouses, a golf academy and six retail stores. More than 290,000 rounds are played over the eight courses attracting visitors from around the world to follow in the footsteps of the world’s greatest golfers and become a part of golf’s rich history. As a charitable trust, all surplus derived from the Trust’s commercial activities is reinvested into the preservation of the Home of Golf for current and future generations and to deliver the Trust’s charitable objectives.

#NHLPeachy #GermanyPeachy NHL and NHLPA Announce First-Ever NHL Regular Season Games in Munich and Cologne as Part of 2027 NHL Global Series Games in Germany

Boston Bruins to Play Two Regular Season Games in Munich; Edmonton Oilers to Play Two Regular Season Games in Cologne

The National Hockey League Players’ Association (NHLPA) and National Hockey League (NHL) today announced that for the first-time ever, Munich and Cologne will host NHL regular season games during the 2027-28 NHL season. The 2027 NHL Global Series Germany will feature the Boston Bruins playing two games in JJ Peterka’s home city of Munich at SAP Garden. Also, as part of the 2027 NHL Global Series Germany, the Edmonton Oilers will play two games in Leon Draisaitl’s native city of Cologne at Lanxess Arena.

Today’s announcement furthers the NHL’s and NHLPA’s long-term international growth strategy in Germany, which includes strategic investment in growing the game through grassroots activations, content and other fan engagement initiatives, and forging new, long-term business partnerships. The NHL and NHLPA’s plans, as demonstrated today, include bringing more live, regular season games to Germany. More details including ticketing and opponents will be announced during the 2026-27 regular season.

“There is no better way to experience the speed, skill and excitement of NHL hockey than live and in person. The National Hockey League is thrilled to bring our first-ever regular season games to the passionate fans in Munich and Cologne,” said Bill Daly, NHL Deputy Commissioner. “These events represent an important step in our commitment to grow the game in Germany. By bringing more NHL games to one of Europe’s most dynamic hockey markets, we hope to continue to deepen engagement amongst our fans, partners and local communities, while at the same time creating a significant opportunity to grow the game throughout the country.”

“The NHL Global Series games in 2027 bring two of the NHL’s best players in Leon Draisaitl and JJ Peterka back to play in front of their hometown fans,” said Marty Walsh, NHLPA Executive Director. “Germany has a proud hockey tradition, and these NHL Global Series games are part of the League and NHLPA’s ongoing commitment to build meaningful connections between NHL players and the German marketplace.”

The upcoming 2027 NHL Global Series Germany games in Munich and Cologne represent another key milestone in the League’s expanding global footprint. The games will mark the fourth, fifth, sixth and seventh NHL Regular-Season games played in Germany, with the first dating back to Oct. 8, 2011, when the Buffalo Sabres faced the Los Angeles Kings at O2 World in Berlin. The NHL and NHLPA will bring NHL Regular Season games to Germany for at least the next three seasons, starting with this year’s 2026 NHL Global Series Germany on December 18 and 20, 2026 at PSD Bank Dome, featuring the Ottawa Senators and Chicago Blackhawks. A complete history of NHL Regular-Season games played outside North America can be found here.

The 2027 NHL Global Series Germany games will also showcase the strength of German-developed NHL talent, led by native stars who continue to elevate the country’s hockey presence on the global stage. Edmonton Oilers’ forward and Cologne native Leon Draisaitl is the highest-scoring German player in NHL history, with more than double the points of the next highest scorer, and has earned multiple League awards since being drafted third overall in 2014. In 2025-26, Draisaitl became the first German player to record 1,000 career NHL points and captained the country to its best finish at an Olympic tournament that featured NHL participation (6th place) – topping Team Germany with seven points in five games. Draisaitl and NHLPA Goals & Dreams have partnered to donate 58 complete sets of hockey equipment to Kölner Haie youth teams.

Boston Bruins’ forward and Munich native JJ Peterka has topped the 20-goal mark in three of his four full NHL seasons, including a 25-goal performance for the Utah Mammoth in 2025-26 (25-22—47 in 82 GP). A second-round draft pick (34th overall) by the Buffalo Sabres in 2020, Peterka has already skated in 320 career NHL games at the age of 24, for the Sabres and Mammoth, scoring 92 goals and adding 105 assists for 197 points – already among the top 10 German scorers in NHL history. He joined Draisaitl on the 2026 German Olympic Team at Milano/Cortina, contributing one goal and three assists in five games.

The NHL continues to demonstrate its commitment to the long-term growth of hockey in Germany through grassroots programs and community engagement initiatives. Central to these efforts is the expansion of NHL Street Hockey in regions such as North Rhine-Westphalia, helping create a lasting legacy and broaden access to the sport in communities hosting NHL games, alongside initiatives such as Hockey Day in Germany and the NHL Global Fan Tour. Looking ahead, the League will expand its school-based initiatives, youth development programs and fan engagement activities, strengthening participation and helping foster a new generation of players, families and fans throughout the country.

Arrow McLaren Adds Autonomous Trucking Pioneer Aurora as Official Partner

Arrow McLaren IndyCar Team announced a multi-year partnership with Aurora Innovation, Inc. (NASDAQ: AUR), welcoming the self-driving technology company as an Official Partner.

Aurora is transforming the movement of goods with the Aurora Driver, its self-driving system that enables a Class 8 truck to drive itself. Trucking is a trillion dollar industry in the U.S. but it faces challenges, including an aging driver population, skyrocketing operating costs and underutilized assets. These challenges make autonomy – which adds safe, reliable capacity without displacing jobs – valuable to the industry and society.

Last year, Aurora became the first company to launch a commercial self-driving service with heavy-duty trucks on public roads. Aurora recently released its second-generation driverless truck and plans to expand across the Sun Belt.

The partnership will showcase Aurora branding across the Arrow McLaren team kit beginning at Portland International Raceway August 7-9. For the 2027 season, their branding will extend to driver firesuits and the engine cover of the No. 6 Arrow McLaren Chevrolet.

Kevin Thimjon, President at Arrow McLaren IndyCar Team, said:

"We're excited to welcome Aurora to our team. This partnership is a natural fit, as both of our organizations understand the value of innovation, safety and reliability. We look forward to partnering with Aurora as they continue to grow and shape the future of transportation."

Ossa Fisher, President at Aurora, said:

"We are thrilled to team up with Arrow McLaren, a brand that embodies the same relentless pursuit of performance and innovation that drives us at Aurora. This multi-year partnership is more than just a collaboration; it’s an alignment of two organizations rooted in precision, cutting-edge technology, and a shared vision for the future. Racing demands excellence at every turn, and we look forward to accelerating our growth alongside one of the most iconic names in motorsport."

About Arrow McLaren IndyCar Team

Arrow McLaren IndyCar Team builds on McLaren Racing’s rich heritage, giving it a home in North America. Within the INDYCAR SERIES, the team’s legacy includes three McLaren-powered Indianapolis 500 victories (1972, 1974, 1976), alongside McLaren Racing’s broader IndyCar total of 30 wins, 31 poles and 93 podium finishes.

Following a dominant run in the 1970s, McLaren Racing re-entered the INDYCAR SERIES forty years later with Indianapolis 500 entries in 2017 and 2019 with Fernando Alonso behind the wheel. In 2020, McLaren Racing solidified its full-season return through a partnership with Arrow Schmidt Peterson Motorsports before securing majority ownership in 2021 and full ownership at the end of 2024.

In 2026, the team competes with Pato O’Ward, reigning runner-up in the NTT INDYCAR SERIES, in the No. 5 Arrow McLaren Chevrolet, Nolan Siegel in the No. 6 Arrow McLaren Chevrolet and Christian Lundgaard, who was fifth in the 2025 championship, in the No. 7 Arrow McLaren Chevrolet. Ryan Hunter-Reay also competed with the team at the 110th Running of the Indianapolis 500 in the No. 31 Arrow McLaren Chevrolet.

Arrow McLaren operates out of the McLaren Racing Center (MRC) in Indianapolis, Indiana, and competes through a shared ambition: to race and to win - for its people, its partners, its fans and the sport.

About Aurora

Aurora (Nasdaq: AUR) is delivering the benefits of self-driving technology safely, quickly, and broadly to make transportation safer, increasingly accessible, and more reliable and efficient than ever before. The Aurora Driver is a self-driving system designed to operate multiple vehicle types, from freight-hauling trucks to ride-hailing passenger vehicles, and underpins Aurora’s driver as a service product for trucking. Aurora is working with industry leaders across the transportation ecosystem, including AUMOVIO, FedEx, Hirschbach, McLane, NVIDIA, PACCAR, Ryder, Schneider, Toyota, Uber, Uber Freight, Volvo Trucks, Volvo Autonomous Solutions, and Werner. To learn more, visit aurora.tech.

#TexasPeachy The Dickey Foundation Hosts 5th Annual Denim & Diamonds Charity Gala

Annual fundraiser returns with live entertainment, Texas barbecue, auctions and more to benefit first responder safety and wellness initiatives

Pull out your boots and dust off your denim because one of North Texas' favorite nights of giving is back. The Dickey Foundation, the charitable arm of Dickey's Barbecue Pit, is proud to once again honor the brave men and women who protect our communities through its annual Denim & Diamonds fundraiser.

The action-packed evening of barbecue, boots and big-hearted giving will take place on Thursday, October 22, at 6:30 p.m. at On the Levee, located at 1108 Quaker St., Dallas, TX 75207, in the Dallas Design District. Guests will enjoy delicious food and drinks, live entertainment from crowd-favorite '90s country band Western Rewind, the always-popular Champagne Diamond Bar, a raffle and silent auction, a special performance by the Lake Highlands Wildcat Wranglers Dance Team and, most importantly, an unforgettable evening celebrating and supporting the first responders who protect and serve our communities every day.

This year, The Dickey Foundation is introducing a new way for attendees to give back. For just $50, supporters can purchase a First Responder Ticket, providing a local first responder with the opportunity to attend the Denim & Diamonds event as a guest of the Foundation. Specialty First Responder Tickets are available on a first come, first served basis while supplies last.

General admission tickets are available through the following tiered pricing schedule, with guests encouraged to purchase early to secure the best available pricing:August 1 through August 31: $60 per person

September 1 through September 30: $75 per person

October 1 through October 22: $100 per person

As always, 100% of ticket sales and sponsorship proceeds from Denim & Diamonds directly benefit The Dickey Foundation and its mission to support the safety, wellness and resilience of first responders nationwide.

Additionally, several sponsorship opportunities are available starting for as little as $1,000 for the Patron sponsorship.

Last year's Denim & Diamonds fundraiser raised over $200,000 to help equip, protect and support the brave first responders who answer the call every day. Their unwavering courage inspires The Dickey Foundation's mission, and every ticket purchased helps ensure they have the resources they need to keep our communities safe.

EVENT DETAILS

WHAT: The Dickey Foundation hosts its annual Denim & Diamonds fundraiser, bringing together community members, first responders and supporters for an evening of barbecue, live entertainment, auctions and fundraising to benefit first responder safety and wellness initiatives across the country.

WHEN: Thursday, October 22 at 6:30 p.m.

WHERE: On the Levee, 1108 Quaker St., Dallas, TX 75207

The Dickey Foundation, formerly known as Barbecue, Boots & Badges, is the charitable arm of Dickey’s Barbecue Restaurants, Inc. Dedicated to supporting first responders across the United States, the Foundation provides essential safety equipment, protective armor, rescue gear, and financial support to enhance the safety and well-being of those who risk their lives to protect their communities. By partnering with local franchisees and communities nationwide, The Dickey Foundation works tirelessly to ensure first responders have the tools and resources they need to keep us all safe. For more information or to get involved, visit www.thedickeyfoundation.org.

#EnglandPeachy #ProductAlert The Estée Lauder Companies and University of Leeds Partner to Advance the Future of Complexion Shade Matching

New research aims to tackle one of beauty’s most persistent challenges: accurately matching shade complexion-enhancing products to the full, diverse spectrum of global skin tones

The Estée Lauder Companies Inc. (NYSE: EL) today announced a research collaboration with the School of Design, University of Leeds, United Kingdom, and Dr. Kaida Xiao, a world-renowned leader in color science and visual perception. Despite significant advances in beauty innovation, finding the right foundation or concealer shade remains one of the most common consumer frustrations.

By combining advanced color science with research into how consumers perceive their own skin, this partnership aims to strengthen the development of luxury and prestige complexion-enhancing products with more precise shade matching and improved formulas. The findings could help establish new scientific benchmarks for evaluating foundation, concealer and other complexion products to deliver more natural-looking results in everyday life.

The project, led by Dr. Kaida Xiao, Professor of Color and Imaging Science at the Leeds Institute of Textiles and Color (LITAC), School of Design, University of Leeds, uses advanced psychophysical methods – ways of studying how people see and notice differences, rooted in visual perception science – to investigate how individuals perceive color undertones and detect subtle differences in color.

By examining the relationship between how color is measured by scientific instruments and human visual perception of the same colors, particularly in real-world viewing conditions, the research seeks to identify when subtle differences in tone become noticeable to consumers and when they do not. These insights will help improve how complexion products are evaluated and developed, reducing mismatches and enabling more natural-looking results.

“Delivering transformative innovation in complexion and color cosmetics begins with a deeper understanding of how consumers perceive their own skin tone,” said Claude Saliou, Senior Vice President, Advanced Technologies and Global Clinical and Consumer Sciences, The Estée Lauder Companies.

“While skin tone can be measured with increasing precision, understanding how consumers perceive their tone in the real world remains a complex scientific challenge. By partnering with the University of Leeds, a global leader in color science, we have an opportunity to better understand how consumers experience shade matching in the real world. These insights help us improve shade accuracy, develop higher-performing formulas that look more natural and consistent, and support continued innovation across our luxury and prestige portfolio. This partnership helps us prioritize inclusivity at the center of innovation, creating formulas where every consumer can find their exact, natural-looking match.”

“Skin color perception is highly complex, shaped by subtle interactions between multiple factors,” said Dr. Kaida Xiao, Professor of Color and Imaging Science, University of Leeds. “We are thrilled to collaborate with The Estée Lauder Companies, a global leader in prestige beauty recognized for its long-standing dedication to advancing skin science and its commitment to scientific excellence. This partnership brings together academic expertise and industry leadership to advance understanding in this important area of color science.”

About The Estée Lauder Companies

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

With Research & Innovation Centers around the world, The Estée Lauder Companies’ scientists have multidisciplinary expertise ranging from basic science and advanced technologies to the intersections of physics, chemistry, biology, and engineering. The company has 75 years of formulation authority and is deeply integrated into the scientific community, regularly presenting at leading events, publishing in peer-reviewed journals, including partnerships with leading scientists, institutions, and academia across a broad array of sectors. The Estée Lauder Companies’ Research & Innovation team consistently aims to develop the next generation of transformative, science-driven prestige beauty products, packaging, and experiences that deliver exceptional quality and performance for our consumers around the world.

The UK plays an important role in that innovation heritage. Launched in 1960, the UK was the Estée Lauder Companies’ first international market. Today, the company’s UK operations span corporate and brand offices, hundreds of points of sale and a manufacturing facility – Whitman Laboratories Ltd – which celebrated its 60th anniversary this year.

About the University of Leeds

The University of Leeds is one of the largest higher education institutions in the UK, with more than 40,000 students from about 140 different countries. The university is renowned globally for the quality of our teaching and research. The University of Leeds is a values-driven university and harnesses its expertise in research and education to help shape a better future for humanity, working through collaboration to tackle inequalities, achieve societal impact and drive change. The University is a member of the Russell Group of research-intensive universities, and is a major partner in the Alan Turing, Rosalind Franklin and Royce Institutes.

The School of Design was established in 1874 and has evolved into a globally renowned institution at the University of Leeds. Today, that legacy of applied science and creativity is supported by a robust community of over 100 academics and research fellows. Its profound impact is further cemented by the Leeds Institute of Textiles and Color (LITAC), an interdisciplinary research institute established within the School through a significant £21.1 million co-investment from The Clothworkers’ Company and the University.

#FloridaPeachy The St. Joe Company Releases the Latest Issue of the Watersound Club® Member “Watersound Lifestyle®” Magazine

The St. Joe Company (NYSE: JOE) (“Company”) releases the latest issue of “Watersound Lifestyle” magazine, a Watersound Club member publication.

The latest issue of the magazine celebrates the people, places and experiences that make Northwest Florida a special place to visit and to call home, including stories from residents who have found a sense of community and connection across Watersound® residential communities. The magazine also offers an inside look at the people and experiences that bring Watersound Club membership to life, from national-level achievements and sporting pursuits to signature events and amenity updates, including Rhythm on the Range and the expansion of the popular Watersound Beach Club® gathering place, 30°60°.

Important Notice Regarding Forward-Looking Statements

“Watersound Lifestyle” magazine contains “forward-looking statements,” within the meaning of Section 21E of the Securities Exchange Act of 1934, including statements regarding the Company’s development activities. These forward-looking statements are qualified in their entirety by cautionary statements and risk factors set forth in St. Joe’s filings with the SEC, including its Annual Report on Form 10-K for the year ended December 31, 2025 and subsequent filings.

About The St. Joe Company

The St. Joe Company is a diversified Florida real estate development, asset management and operating company with real estate assets and operations in Northwest Florida. The Company intends to use existing assets for residential, hospitality and commercial ventures and has significant residential and commercial land-use entitlements. The Company actively seeks higher and better uses for its real estate assets through a range of development activities. More information about The St. Joe Company can be found on its website at www.joe.com.

About Watersound Club

Watersound Club (“Club”) private membership club has properties in the Northwest Florida beach areas of South Walton and Panama City Beach. Club members and their guests can access Watersound Beach Club® amenities, Camp Creek® golf course, Shark’s Tooth golf course, The Third golf course, a wellness center, tennis and pickleball courts, Watersound Club Sporting Preserve and other beach, dining and lifestyle activities. The Watersound Club membership is for a private club and permits the use of recreational facilities for its active members. Membership is subject to application and acceptance, membership dues and requirements, payment of use and/or initiation fees, and other limitations, all of which are subject to change. Consult the Club Membership Plan and other membership documentation for detailed information. More information can be found at www.watersoundclub.com.

©2026 The St Joe Company. “JOE®”, “St. Joe®”, the “Taking Flight Design®”, “St. Joe (and Taking Flight Design)®”, “Camp Creek®”, “Watersound®”, “Watersound Beach Club®”, “Watersound Lifestyle®” and “Watersound Club®” are registered service marks of The St. Joe Company or its affiliates.

#CulinaryCourant #USA #KeepingAmericaonTop Whole Foods Market and National Young Farmers Coalition Launch Next Generation Farmer Fund to Support the Future of American Agriculture

New $1M+ joint initiative underscores dedication to empowering young farmers, strengthening food system resilience and scaling sustainable farming practices

Whole Foods Market and National Young Farmers Coalition (Young Farmers) today announced the launch of the Next Generation Farmer Fund, which will provide direct financial and technical assistance to beginning farmers under the age of 40 who are actively adopting climate-smart and environmentally sustainable farming practices as they tackle the most pressing challenges facing American agriculture.

As the average age of U.S. farmers continues to climb, more and more incoming farmers face an uphill battle against increasing operational costs, historical land-access barriers and compounding environmental disruptions. Through the newly established fund, Whole Foods Market and Young Farmers are investing in beginning farmers who are helping steward the land, uplift local communities and build a long-term, resilient food system for future generations.

"The new generation is stepping into agriculture because they see themselves as the climate leaders, environmental changemakers and problem solvers to some of our biggest environmental and food system challenges," said Michelle A.T. Hughes, Executive Director of the National Young Farmers Coalition. "There are urgent challenges standing in the way of their success, including access to land, access to capital, health care costs, access to affordable housing, the high cost of production, student loan debt, climate change, immigration issues and access to federal programs. The Next Generation Farmer Fund helps deliver the resources and support they need to build their businesses, while recognizing the indispensable role they play as environmental stewards and community leaders."

As the founding financial partner, Whole Foods Market has committed to matching participating food brands' and agriculture companies' contributions dollar-for-dollar up to $500,000, with the goal of generating more than $1 million for farmers. Administered by Young Farmers, the fund brings together industry partners to help reduce barriers for beginning farmers and strengthen the future of American agriculture. Initial supporting partners include D'Ottavio Farms, Fishwife Tinned Seafood Co., FOND, Harney & Sons, Lil Bucks, Lundberg Family Farms, MadeGood, MegaFood, Nature's Bakery proudly part of Mars, Oppy, PepsiCo, Perdue, Prairie Farms and Rio Fresh.

Building pathways for farmers to develop sustainable livelihoods directly supports Whole Foods Market Foundation's mission to nourish people by advancing food security, improving nutrition, and strengthening resilient food systems. The Foundation expects to contribute a $100,000 grant to the fund in 2026.

Whole Foods Market customers can help support the fund as well. During the month of August, one percent of all revenue generated by sales of the signature Berry Chantilly Cake will be directed to the Next Generation Farmer Fund.

The Next Generation Farmer Fund is a cornerstone of Whole Foods Market's broader commitment to sustainability, as highlighted in its 2025 Impact Report, also released today. The report illustrates the company's higher purpose to Nourish People and the Planet and details progress across the company's key focus areas, including:Keep Food Out of Landfills: Collaborating with Mill to become the first retailer to deploy Mill Commercial, an automated food-recycling system designed to reduce in-store food waste.

Promoting Biodiversity: Collaborating with agricultural partners to restore over 1,000 acres of marginal cropland into thriving native ecosystems that rebuild biodiversity and strengthen farmland resilience.

Reducing Waste: Eliminating 51 million paper bags at checkout by introducing stronger, reusable twist-handle bags.

Strengthening Community Well-Being: Directing more than $13 million in funding through the Whole Foods Market Foundation to 1,258 organizations working to alleviate poverty, improve children's nutrition and strengthen resilient food systems.

Feeding Communities in Need: Donating more than 31 million pounds of food—equivalent to 26 million meals—to food rescue and redistribution programs nationwide.

Expanding Organic Choices: Offering tens of thousands of organic products, with organic representing over 34 percent of total sales and over 61 percent of produce sales—compared to an industry average of just 4 percent and 16 percent, respectively.

"Every data point in our 2025 Impact Report represents the daily dedication of our team members, suppliers and stakeholders across the industry to protect our food system and nourish communities," said Caitlin Leibert, Global Head of Sustainability at Amazon Worldwide Grocery. "From promoting biodiversity to keeping more food than ever out of landfills, this report shows how we are fulfilling our purpose to Nourish People and the Planet. The Next Generation Farmer Fund builds directly on this purpose, ensuring the next wave of agricultural leaders can carry this progress forward."

Check out more information on the Next Generation Farmer Fund and Whole Foods Market's 2025 Impact Report here: wholefoods.com/impact

About Whole Foods Market

Founded in 1980, Austin-based Whole Foods Market is the leading natural and organic foods retailer and the first certified organic national grocer in the United States. Part of Amazon's Worldwide Grocery Stores, Whole Foods Market serves customers in more than 550 stores across the U.S., Canada and the U.K.

About National Young Farmers Coalition

The National Young Farmers Coalition (Young Farmers) is a national grassroots network of young farmers changing policy and shifting power to equitably resource the new generation of working farmers. Visit Young Farmers on the web at youngfarmers.org.

The Wizard of Oz at Sphere Celebrates One Year of Redefining Immersive Storytelling

To mark the Anniversary, Sphere will offer Exclusive Fan Activations and Reveals Milestone Numbers behind the Experience

-Sphere Entertainment Co. (NYSE: SPHR) announced a celebration marking the first anniversary of The Wizard of Oz at Sphere, the groundbreaking immersive experience that has welcomed more than 3.6 million guests and has made over $450 million in ticket sales since opening on August 28, 2025.

"The response to The Wizard of Oz at Sphere continues to exceed expectations, with millions of guests from around the world experiencing the film in a transformative new way," said Jen Koester, President and Chief Operating Officer, Sphere. "It's been rewarding to see first-time visitors and lifelong fans alike create new memories with The Wizard of Oz at Sphere, and our anniversary celebration is both a thank you to those who have made the experience a success and an invitation for new guests to experience the wonder for themselves."

Since its debut in August 2025, The Wizard of Oz at Sphere has become a global destination, with guests traveling from all 50 states and over 140 countries to immerse themselves with Dorothy and friends in the Land of Oz in a way only Sphere can provide. Since opening, the experience has been shown more than 850 times, transporting audiences through Sphere's 160,000-square-foot LED media plane, Sphere Immersive Sound’s 167,000 speakers, haptic seats and 4D effects.

In its first year, The Wizard of Oz at Sphere has pushed immersive storytelling to new heights through spectacular 4D effects at a remarkable scale. Highlights include:More than 675,000 apples dropped

More than 8,000 butterfly flights

More than 6,500 pounds of leaves blown

More than 3,200-winged monkey flights

Beginning August 10th and running through September 30th, guests attending The Wizard of Oz at Sphere can look forward to exclusive in venue anniversary activations.

The Wizard of Oz at Sphere is presented in collaboration with Sphere Studios, Warner Bros. Discovery, Google and Magnopus.

Tickets for The Wizard of Oz at Sphere are on sale now at www.thesphere.com.

About Sphere Entertainment Co.

Sphere Entertainment Co. is a leader in immersive experiences, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies. The first Sphere opened in Las Vegas, with plans also announced for Sphere venues in Abu Dhabi and National Harbor. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at www.sphereentertainmentco.com.

On Your Happiness, by Katharine Hepburn

"If you always do what interests you, at least one person is pleased."

-Katharine Hepburn

#BigAppleBusiness #PatrioticPeachy @WPAOG The West Point Entrepreneurs Hosts 2026 Entrepreneur Summit

The West Point Entrepreneurs Shared Interest Group will host the 2026 West Point Entrepreneur Summit on September 14-16 at their headquarters hotel, the New York Marriott Downtown Manhattan. The 9th annual Entrepreneur Summit will attract over 200 West Point and service academy graduate entrepreneurs, CEOs/CXOs, global investors, and veteran entrepreneur sponsors creating long term networking value across the entire West Point Alumni Network, also known as the Long Gray Line.

The West Point Entrepreneurs Shared Interest Group will host the 2026 West Point Entrepreneur Summit on September 14-16 at their headquarters hotel, the New York Marriott Downtown Manhattan.Share

The purpose of the West Point Entrepreneurs Shared Interest Group and West Point Entrepreneur Summit, a non-profit endeavor supported by the West Point Association of Graduates, is to bring together USMA and service academy alumni, military veteran entrepreneurs, chief executives, business leaders, and investors across the globe to create new opportunities for partnership and collaboration, while creating a “super community” of veteran entrepreneurs worldwide.

The summit provides educational resources for veterans at all stages of entrepreneurship. The West Point Entrepreneur Summit was previously recognized with two prestigious awards: the 2022 Gold CASE Circle of Excellence Award: 2021 West Point Entrepreneur Summit: A Long Gray Line Investment in the Special Events Category (In-person multi-day events) and the GOLD American Business Award “Stevie”: 2021 West Point Entrepreneur Summit: Conferences & Meetings.

The Keynote speakers for this year’s conference are Mark Clouse, West Point Class of 1990 and current President of the Washington Commanders NFL team and Trey Owen, West Point Class of 1994 and Founder of United Fitness Partners, one of the largest developers of fitness clubs under the Planet Fitness brand. Another featured guest speaker will be West Point Distinguished Graduate Kathy Hildreth, Class of 1983, Co-Founder of M1 Support Services which specializes in airplane maintenance for the U.S. military.

For the first time, the Summit will be in New York City after traveling around the country to Austin, Nashville, Washington, DC, and San Francisco.

Submit event questions regarding the West Point 2026 Entrepreneur Summit to: Austin Hunt, Senior Manager, Shared Interest Groups, Sponsorships, & Advertising 845-446-1582 or austin.hunt@westpointaog.org

Thank you to our current sponsors of the Entrepreneur Summit: Adams Keegan, the official HR/Payroll/Benefits Partner of the West Point Entrepreneurs, Scout Ventures, Wells Fargo, Summit 7, Miles & Stockbridge, Astoria Strategic Wealth, Reveille Ventures, Altos Ventures, Authentically American, and the Military Officers Association of America (MOAA).

About West Point Entrepreneurs

West Point Entrepreneurs is an international network of entrepreneurs, executives, investors, and business leaders supported by the West Point Association of Graduates (WPAOG). Established following the inaugural West Point Entrepreneur Summit in 2017, the network was created to strengthen connections among graduates through entrepreneurship, innovation, and business leadership while continuing a lifelong commitment to service. Through annual summits, regional networking events, educational programming, and strategic partnerships, West Point Entrepreneurs fosters collaboration across industries and empowers mission-driven leaders to create lasting impact in their communities and beyond. The network also welcomes service academy alumni and veteran entrepreneurs, providing opportunities to build relationships, share knowledge, and inspire future generations of ethical innovators and business leaders.

Serving West Point and the Long Gray Line

United States Military Academy | 698 Mills Road | West Point, New York 109956 | 845.446.1500 | WestPointAOG.org

#FashionAlert #SportyPeachy #OutdoorRetailer #MakeItYours Outdoor Retailer 2026 Curates New Minneapolis Show Around Changing Outdoor Industry, Ushering in Next Generation of Brands

August 19–21 event brings together more than 275+ brands, 550+ retail buyers and 15 million followers

Outdoor Retailer is changing the way it brings the industry together, responding to shifts in how brands build businesses, how retailers discover products and how consumers engage with the outdoors. The August 19–21 show at the Minneapolis Convention Center ushers in the next generation of outdoor brands, featuring more than 275 exhibitors, surpassing its original goal of 200, along with more than 550 retail buyers and access to 15 million followers through the inaugural Wild Reach Program. Education Day on August 19 gives specialty retailers hands-on workshops through the Retailer Playbook Lab, in addition to Industry Day, an afternoon with programs presenting key business data and trends on topics including AI, new buying behaviors, and wearable tech.

“We’ve added a number of initiatives giving exhibitors and attendees increased ROI,” said Matthew Mathiasen, group show director for Outdoor Retailer. “Wild Reach brings creators directly onto the show floor to connect with brands, a program that would otherwise require significant investment. Through our partnership with Explore Minnesota and Meet Minneapolis, we’re providing attendees opportunities to experience our new backyard every morning in close proximity to the convention center. We’re proud to connect our community through intentional moments, because that moves the industry forward.”

A Marketplace Built Around Discovery

The 2026 show floor brings established brands including Backcountry, Body Glove, Red Wing Shoe Co., and Wenonah Canoe together with emerging companies such as ALPAKA, Bowl & Kettle, NAVEE and Wolfpack.

More than 70 young brands will participate through the Ascent Program, connecting new brands with retailers and media, while Garage Grown Gear and Founded Outdoors bring additional independent, retail-ready brands to the show floor. REI’s Path Ahead Ventures (PAV) is collaborating with Outdoor Retailer to showcase products from more than 25 founder-led brands near the registration area. Attendees can vote for one brand to receive a complimentary booth at OR 2027 to share their founder story and products.

“Having a prominent presence on the show floor signals the key role these young brands are playing in the outdoor community,” said Lloyd Vogel, founder of Garage Grown Gear. “Small and independent brands built this industry. Centering them in the middle of the show, instead of a back corner, is exactly where they belong. We’ve seen firsthand how a single conversation on the floor can change the trajectory of a brand’s entire year.”

“REI Co-op Path Ahead Ventures exists to accelerate the success of founders of color in the outdoor industry,” said Keenan Corrigan, managing director, Path Ahead Ventures. “By showcasing products from founder-led brands in our community, we’re helping increase visibility for emerging businesses, creating opportunities for retail buyers to discover innovative products, and highlighting the entrepreneurs helping strengthen and expand our industry.”

Wild Reach Brings Creators Directly into the Show

Wild Reach, Outdoor Retailer’s creator program powered by Popfly, embeds more than 150 curated photographers, filmmakers, athletes and digital storytellers directly into the show floor, surpassing 15 million in combined audience reach, well above its original goal of 10 million. The program is a fundamental shift in how consumers discover and trust new products: they don’t respond to banner ads or brand-written copy the way they respond to creators that share their interests, buy gear like they do and provide honest, unfiltered reactions.

Outdoor Retailer built Wild Reach as launch infrastructure, giving exhibiting brands a structured, show-floor system demonstrating real consumer demand to the retailers writing orders and to tell their story in an amplified, authentic voice. Rather than leaving brands to navigate the creator economy alone, Wild Reach connects them with credentialed outdoor creators, generates documented engagement through Popfly’s tracking tools and delivers a content library brands can deploy long after the show closes.

More Value for Independent Specialty Retailers

More than 550 retail buyers and retail organizations are expected, representing specialty retailers, regional chains, international retailers and ecommerce businesses. Retailers include: Academy Sports, Alpenglow, Appalachian Outfitters, Camping World, Cape Union Mart, Gearhead Outfitters, MEC, REI, River Sports Outfitters, Runnings, Sunlight Sports, The Sportsman’s Guide, The Trail Head, and Westerlind Outdoors, among others. Outdoor Retailer’s Outdoor Specialty Scholarship and Hosted Buyer Program are providing travel support for qualifying retailers.

Keynote sessions will address retail strategy, technology and the future of outdoor participation, featuring speakers including Eoin Comerford, former CEO of Moosejaw and host of the Outdoor Unfiltered podcast, and endurance athlete, author and advocate Mirna Valerio.

Taking the Show Outside

Outdoor Retailer is expanding the experience beyond the convention center, giving attendees opportunities to discover Minneapolis’ vibrant outdoor culture through hiking, trail running and paddling. On Friday, August 21 a special orienteering adventure race is being hosted by 57hours, with $10,000 in prizes with the grand prize being a trip to Greenland. Activities are all hosted at Theodore Wirth Park, minutes from the Minneapolis Convention Center.

“Outdoor Retailer 2026 is about meaningful change,” says Lindsay Hubley, senior vice president, Sports and Outdoor Division. “We’re meeting the industry where it is today, investing in real launch infrastructure for new and discovery brands, strengthening the independent specialty community that has always been the backbone of this industry, and doing it in a timeframe where buyers arrive with clarity and a real need to find the outdoor industry’s next top seller. We are fueling the future.”

About Outdoor Retailer

Outdoor Retailer is where the outdoor industry comes together to move the business of the outdoors forward. Designed in collaboration with brands, retailers, and industry leaders, the event creates space for connection, practical education, and the discovery of innovative products shaping the future of outdoor recreation. Outdoor Retailer is where the outdoor industry gathers to connect, collaborate, and take ownership of what comes next – #MakeItYours. Learn more about and #MakeItYours at outdoorretailer.com

Boston Pickle Club Announces New Indoor Pickleball Facility Coming to Windsor, Connecticut

The premier New England pickleball brand brings its largest location to Greater Hartford: 12 courts, two floors, a full bar and mezzanine, and year-round programming opening in October 2026.

The Greater Hartford community welcomes Boston Pickle Club Windsor, located at 20 Day Hill Road. At 37,000 square feet, the facility will be the largest Boston Pickle Club location and a premier indoor pickleball destination.

The two-floor club will feature 12 Cushion X courts, 20 ft+ ceilings, a bar and outdoor patio, a mezzanine overlooking the courts, a pro shop, locker rooms with showers, and a dedicated event space. With 1.2 million residents within driving distance, BPC Windsor will serve the Greater Hartford and Springfield markets.

Boston Pickle Club was co-founded by ATP professional and six-time national Platform Tennis champion Johan du Randt, three-time national champion Stephen Mitchell, and entrepreneur Steve Hauck. Windsor will be the company’s third location, following Hyde Park, MA, which opened in May 2024, and Norwell, MA, which opened in December 2024. The two clubs have over 1,300 active members, 4,000+ weekly visits, and an NPS of 55.

"Windsor just felt like the right next step for Boston Pickle Club," said Mike Wilmot, Chief Growth Officer. "The Greater Hartford and Springfield area has an incredible pickleball community, but it's been missing a premium indoor destination. We're taking everything we've learned from Hyde Park and Norwell and raising the bar higher with 12 indoor courts, year-round programming, and a space to play, connect, and build community.”

BPC Windsor will offer leagues, tournaments, clinics, private instruction, DUPR-based open play, youth and community programming, social events, corporate outings, and private events, and corporate sponsorship opportunities for local partners. Members will have access to all Boston Pickle Club locations.

The facility is scheduled to open in October 2026, with discounted early membership promotions available later this month.

About Boston Pickle Club

Boston Pickle Club is New England's premium indoor pickleball network, with locations in Hyde Park, MA, Norwell, MA, and Windsor, CT, opening in October 2026. Co-founded by Johan du Randt, Stephen Mitchell, and Steven Hauck, BPC offers premium courts, instruction, programming, and network-wide membership access. Learn more and sign up for updates at bostonpickleclub.com/location-windsor

#CulinaryCourant #NewYorkStatePeachy 800 Pounds of Butter Arrive as Beloved New York State Fair Tradition Takes Shape Construction of the 58th Annual Butter Sculpture at the New York State Fairgrounds is Underway

One of the first signs that The Great New York State Fair is just around the corner has arrived: 800 pounds of butter have been delivered to the Dairy Products Building, where sculptors are transforming it into the 58th Annual American Dairy Association North East Butter Sculpture, sponsored by Wegmans.

Returning for their 24th consecutive butter sculpture, renowned sculptors Jim Victor and Marie Pelton have unpacked their tools, settled into their refrigerated studio and begun carving this year’s secret design. The sculpture will take approximately 11 days onsite to complete and will remain under wraps until its official unveiling, setting the stage for one of The New York State Fair's most anticipated annual attractions.

"The butter sculpture has become one of The New York State Fair's most cherished traditions because it tells the story of our state's dairy farm families in a way that's both creative and memorable," said John Chrisman, CEO of American Dairy Association North East. "While fairgoers come to see an incredible work of art, the butter sculpture is really about the people behind it – our dairy farmers, whose hard work brings wholesome, nutritious dairy foods from their farms to families across New York.”

The butter used for the sculpture comes from O-AT-KA Milk Products in Batavia, N.Y., and is out of specification for retail sale for a variety of reasons, so American Dairy Association North East works with the sculptors to put it to good use by creating a beautiful piece of art.

After delighting fairgoers for 13 days, the butter's story doesn't end.

Once The Fair concludes, the butter returns to Western New York, where Noblehurst Farms in Pavilion recycles it through an anaerobic digester that converts waste into renewable energy. This marks the 11th consecutive year the farm has given the butter a sustainable second life, preventing it from ending up in a landfill. Noblehurst Farms' vast recycling program turns over 500 tons of food waste from supermarkets, universities and schools each month into enough energy to power the farm and over 300 local homes. Specifically, the butter from the Butter Sculpture alone will be able to power one house for three days.

American Dairy Association North East will unveil the 58th Annual Butter Sculpture to members of the media - and live on its Facebook page - on Tuesday, August 25, one day before The Fair officially opens. The sculpture will remain on display in the Dairy Products Building throughout The Fair.

Wednesday, August 19, 2026

#FashionAlert #HigherEducation Stitch Fix Introduces the 41 Hawthorn Capsule Collection for Teachers Our Coverage Sponsored by Hallak Cleaners the Couture Cleaner @hallakcleaners @hallakcouturecleaner

For sixty years, Hallak Cleaners the Couture Cleaner has been entrusted with Manhattan’s finest wardrobes. The official cleaner of Whom You Know since 2012, Hallak is the only cleaner Peachy Deegan would ever use and we are honored to work with them. New York’s fashion boutiques have been recommending Hallak to their loyal customers for years. They understand the importance of quality fabric care and protecting their client’s investment. While Hallak is known for their expert handling of couture and other precious items, they also make it a point to give your more casual garments the same level of attention. Their representatives are always on the look out for the hard-to-notice stains, loose seams, missing buttons, etc. You can trust Hallak Cleaners with your entire wardrobe and then some. A sample of some of their specialized services:

Tables & Bed Linens

Suede, Leather & Furs

Couture & Casual Wear

Custom Interior Services

Designer Handbag & Purse Cleaning

Interior Cleaning Services by Hallak

Wedding Gown Preservation & Bridal Services

Expert tailoring department located at both locations.

Complimentary Pick Up and Delivery Service 6 Days a Week.

Hallak Cleaners

1232 Second Avenue (near 65th)

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If you have any questions or would like to schedule a pick up, please feel free to email us at info@hallak.com

Informed directly by teacher feedback, the collection features comfortable, practical pieces designed to mix and match

Stitch Fix, the leading online personal styling service, today announced the launch of an exclusive capsule collection for teachers from 41 Hawthorn, one of Stitch Fix’s private label brands for women. The collection provides teachers with versatile, classroom-ready styles designed around their workwear needs.

In preparation for the new school year, Stitch Fix analyzed thousands of teaching-related client requests to better understand what styles teachers were looking for when getting dressed for the classroom. Nearly 65% of these requests mentioned comfort, while 57% included at least one practical requirement related to movement, coverage, stretch or pockets. In addition, more than one-third (35%) of requests asked for outfits, coordinated pieces, capsules or mix-and-match options.

“We know teachers want to look and feel their best in the classroom, and we created this collection to help them do just that,” said Amy Sullivan, Vice President of Buying and Private Brands at Stitch Fix. “As we looked at what teachers were asking of us, the feedback was clear: too often, comfortable pieces don’t feel polished enough, while professional styles aren’t designed for the realities of a busy school day. Our new 41 Hawthorn capsule collection was designed to fill that gap.”

The collection includes versatile tops, pants, skirts, outerwear and a tote designed to mix and match. Details like three-quarter-length sleeves to help prevent marker stains when writing on the whiteboard, along with practical layers for changing classroom temperatures, reflect the everyday needs teachers shared with Stitch Fix. The collection is available in sizes 0–3X, including petite.

Through September 8, Stitch Fix has also launched a special offer for verified teachers to receive $40 off their first Fix. Educators can sign up, complete their Style Quiz and verify their status through ID.me when placing their first order. To learn more, visit www.stitchfix.com/community/teachers.

About Stitch Fix, Inc.

Stitch Fix (NASDAQ: SFIX) is the leading online personal styling service that helps people discover the styles they will love that fit perfectly so they always look – and feel – their best. Few things are more personal than getting dressed, but finding clothing that fits and looks great can be a challenge. Stitch Fix solves that problem. By pairing expert Stylists with best-in-class AI and recommendation algorithms, the company leverages its assortment of exclusive and national brands to meet each client’s individual tastes and needs, making it convenient for clients to express their personal style without having to spend hours in stores or sifting through endless choices online. Stitch Fix, which was founded in 2011, is headquartered in San Francisco.