Whom You Know: Sniffapalooza!!!! Peachy smells something nice...

Tuesday, January 27, 2009

Sniffapalooza!!!! Peachy smells something nice...

Sniffapalooza is an event-based group of fragrance aficionados that originated in New York City and now unites perfume passionatas from around the world. What started as a small group of women getting together to shop and share their enthusiasm for fragrance, has grown into a phenomenon that has attained international recognition through TIME Magazine, Forbes.com, CBS MarketWatch, The Wall Street Journal, The New York Times, Women's Wear Daily, ELLE, Allure, Glamour, Brigitte (Germany), Fragrance Forum, WWD BeautyBiz, and many others.

Karen Dubin is the founder and Director of Sniffapalooza, an international event-based organization for fragrance enthusiasts. Sniffapalooza celebrates fragrance as an art, and perfumers are considered to be artists.

Ms. Dubin created Sniffapalooza six years ago because she wanted to meet others who loved fragrance as much as she did. In 2004 she was joined by Karen Adams, who she met at a Sniffapalooza event, as Executive Operations Manager.

Sniffapalooza occurs several times a year and draws hundreds of kindred spirits, both men and women, and spans an age range of 17 – 78. The current network reaches over 500,000, and their website, www.sniffapalooza.com, gets 18,000 hits daily. Ms. Dubin and Ms. Adams also oversee an online fragrance magazine, Sniffapalooza Magazine, which has become a respected fragrance journalistic publication.

Past Sniffapalooza events have been held in New York, Los Angeles, and Paris, and Florence. Stores that have participated in Sniffapalooza events include Bergdorf Goodman, Henri Bendel, Apothia at Fred Segal, Le Labo, Bond No. 9, Lafco NY, Aedes de Venustas, Caron Boutique, Palmetto, Barneys New York, L’Artisan Parfumeur, Takashimaya, The Different Company, Salons Shiseido - Serge Lutens, Parfums Rosine, CB I Hate Perfume, Bloomingdales, Saks Fifth Avenue, bluemercury Spa, Guerlain Boutique, and Etat Libre fd’Orange. Creed, Guerlain, Annick Goutal, YSL, L’Artisan Parfumeur, Cartier, Molton Brown,
and Chanel have held special Master Classes for Sniffapalooza, and world-renowned perfumers Yosh Han and Lorenzo Villorresi and fragrance house Memoire Liquide have created bespoke fragrances in honor of Sniffapalooza.

Ms. Dubin lives in New York City, where she works for Merkley and Partners Advertising casting televison commercials for Mercedes-Benz. She is married with a 12-year-old daughter who is already passionate about scent and the olfactory world!

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/