Whom You Know: FASHION ALERT: Marlies Dekkers at the Plaza

Saturday, February 28, 2009

FASHION ALERT: Marlies Dekkers at the Plaza

‘ Your body, my canvas…’
Marlies Dekkers’ lingerie designs are seen internationally as pioneering, trendsetting and innovative. The traditional romantic lace and ribbon make way for a strong ensemble of lines, layers and subtle cut-outs in unexpected places. The undressed lingerie collection, the sundressed swimwear range and the nightdressed nightwear range are famous for their expression of strength and self-confidence. Marlies Dekkers designs lingerie to please women, and now you can find her designs at the Plaza Hotel in Manhattan!

Marlies Dekkers (1965) graduated from the Academy of Art with distinction in 1991. With the aid of a government grant, she launched her undressed lingerie collection two years later. With her modern vision on lingerie, she started a small lingerie revolution in The Netherlands and later throughout the rest of Europe. Marlies Dekkers designs from her own vision of life and aims to accentuate women’s self-confidence. Her motto is “Dare to be”. She considers the woman’s body as her canvas and embraces its beautiful parts with the modern straps in her designs.

As early as 1994, she was awarded the Dutch Bodyfashion Award for her collections. In 1997 she received museological recognition with a solo exhibition in the Rotterdam Art Hall. Her work was crowned by ELLE Magazine’s Innovator of the Year Award in 2004. In 2007 the designer felt honored to be awarded the Prix Veuve Clicquot Business woman of the Year Award and to win the New York CILA Award for ‘Best Fashion Lingerie’. 2008 started off with the Parisian Creator of the Year Award, followed by a second New York CILA Award for ‘Best Maternity collection’. The year ended in style with the Prix Marie Claire for ‘Best Fashion Entrepreneur’. On January 20th 2009 she won the Dutch BID LEF Award as ‘The Most Daring Entrepreneur with an Innovative Business Approach’. This award perfectly matches the company motto ‘Dare to be’ and is a promising start of 2009.

marlies|dekkers has grown into an established brand with 1000 points of sale worldwide and stores in cities like Amsterdam, Rotterdam, Antwerp, Paris, Bangkok, Berlin and Cologne. marlies|dekkers store number 13 opened its doors during the end of 2008 in the renovated New York Plaza.

Marlies Dekkers does not believe in consumer groups. She designs for all women in all their unique shapes and sizes. She compares the creation of the perfect bra to pure mathematics for which she found her own perfect formula. Whom You Know loves smart women engineers of all kinds who love math- whether they are structuring bonds or garments!

New Collection:

Marlies Dekkers explores the theme of balance in her new give and take collection. A geometric tile print is placed symmetrically on both cups, while fine elastic cord is caught with equal tension between bra cups or across a racer back. All in tones of black, this subtle geometric patchwork print, reminiscent of Dutch tiles, appears matt against the high-shine microfibre.

The print appears on the cups of the three styles of bra; padded plunge and balcony shape, plus an unpadded version. The black underband and straps perfectly match the styles. The fine black elastic cord is designed to frame the cups, emphasising the curve of the breasts. These cords also work their magic on the highly sensuous area of the back between the shoulders. Three styles of tile print brief are included, as is a black viscose long-sleeve jersey top with V-neckline and tie waist.

Marlies Dekkers has not forgotten the curvier girls and has included a new special size range, entitled billet doux, or love letters in her spring summer part 1 collection. Marlies has picked out lines from the poem Passion, from her book 33 Propositions, such as ‘He lives in her imagination…She in his…Maybe that’s the secret of being in love’ and printed them in white onto black elastic. All the lingerie pieces are in black microfibre and are decoratively trimmed with the printed elastic.

There are three bras, three briefs and a knitted cardigan top in black combed cotton with fine white stripes in viscose on one side of the front and back; lines of poetry in white embroidery run around the hem. The bras are available from 70 to 90 in D and E cup and 70 to 85 in F cup.

Retail prices range from $135 to $179 for a bra, $79 to $99 for a brief and $29 to $339 for the coordinating suspender belt, corset, camisole, knitted/jersey tops and stockings.

For further information,
www.marliesdekkers.com

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