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Wednesday, February 11, 2009

JCPenney's Spring Fashions at ESPACE February 10


On Tuesday night, Peachy Deegan attended:
"STYLE YOUR SPRING" by JCPENNEY at ESPACE's fashion show featuring a colorful spring collection!!! It included a showcase of its designer partners Kimora Lee Simmons, Nicole Miller, Charlotte Ronson, Allen B. Schwartz and Michele Bohbot. It is time to ditch the wool, fur and bundles of clothing and celebrate spring!


JCPenney Stepped Up Its Style as 40 Models strutted down the Runway to Showcase Exciting Designer Brands made by these designers. There was a lot of emphasis on color and larger prints and surely such energy inspired even the weather to turn to spring yesterday. The styles were fresh, young and fun.
Celebrity guests included: Djimon Hounsou starring in the newly released movie Push; Minka Kelly of Friday Night Lights; star of Lipstick Jungle Lindsay Price; Christina Hendricks from Mad Men; model Lauren Bush; Tamara Braun of All My Children and Davida Williams from As the World Turns.

Hosted by JCPenney Chairman and CEO Myron E. (Mike) Ullman III who was quite pleasant to Peachy before the show started, the event highlighted two new collections that should be successful based on what Peachy saw in the show- Allen B. by Allen B. Schwartz and I ♥ Ronson by Charlotte Ronson.

JCPenney has significantly stepped up its style over the last few years, with a portfolio that now includes new designers Allen B. Schwartz and Charlotte Ronson as well as Nicole Miller, Michele Bohbot and Kimora Lee Simmons. Surely Peachy was the only fashion writer there that also has traded JCPenney corporate bonds on a proprietary firm basis and she is familiar with the company's story as when she traded, she'd be on those quarterly conference calls. M Booth & Associates did a great job of running the event and Whom You Know had positive interaction with Kimberly Persad of that firm in attending the soiree. Champagne flowed and crabcakes and milkshakes (chocolate better than vanilla) were served. There was even carrot cake (for those that know the real Peachy you will find the humor in this!!!). Espace is a great event place, although very far west....time to begin your spring shopping!

Happy Fashion Week! -Peachy Deegan

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