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Thursday, February 12, 2009

NIGHTLIGHT: SONY UNVEils WORLD’s Lightest 8-inch notebook February 11 launch!!!





Last night, Peachy Deegan attended Sony's introduction of the SONY VAIO LIFESTYLE PC hosted by PAPER MAGAZINE at the Sony flagship store on 55th and Madison. Nearly every piece of electronic equipment Peachy owns is Sony, just like her friend Garrett, and in 1993 she saved all of her babysitting money to buy her SONY stereo which still works. So you can be assured this is a GENUINE endorsement.

This party celebrated the world’s lightest 8-inch notebook— the new VAIO® P Series Lifestyle PC. About the size of a business envelope and roughly as thin as a cell phone, the VAIO Lifestyle PC weighs just 1.4 pounds and is small enough to slip into a jacket pocket or handbag while integrating full-PC features. Stylish enough to take anywhere, the unit is available in an array of eye-catching colors, including garnet red, emerald green, onyx black, crystal white and classic black. Matching carrying cases and Bluetooth® color-coordinated mice are available to complete the look. Peachy liked the dark emerald green version the best! (what do you expect from an Irish girl.)

Sony made a fabulous presentation complete with models that portrayed robotic Mannequins. On the televisions videos of the Mannequins were shown in cool places like Grand Central to introduce the new product. Fabulous shrimp lollipops were served along with chicken h'ors doerves that were shaped like fortune cookies-super cute!-see in the above photo. White cosmopolitans and white wine made the night complete from an edible standpoint.

The model incorporates a high-resolution, 1600 x 768, LED backlit 8-inch ultra-wide display (diagonal), making it easy to view everything from entire spreadsheets to full web pages— no side-to-side scrolling necessary. It also incorporates Sony’s XBRITE-ECO™ LCD technology, producing images in brilliant detail for razor-sharp viewing on-the-go. Engineered to provide the feel of a larger notebook, the VAIO Lifestyle PC provides a convenient typing experience by extending the keyboard to the perimeters of the chassis maximizing the typing area. The spacing between keys has also been engineered to help reduce typing mistakes making it perfect for long fingernails.
The notebook incorporates built-in wireless WAN 3G Mobile Broadband, 802.11n wi-fi and Bluetooth technologies. Users can toggle among various wireless options for the most efficient connection – wi-fi for working at a coffee shop; Bluetooth for peripherals; and Mobile Broadband service on the Verizon Wireless nationwide network when traveling outside the reach of hotspots (subscription required).

The unit features up to four hours of battery life with the included standard capacity battery and eight hours with the large capacity battery (sold separate).

It also incorporates real-time GPS functionality, making it easy to find restaurants, hotels or special sites of interest. Destinations can be found by simply typing in an address or keyword and then following the turn-by-turn directions. The Lifestyle PC even includes estimated drive times to let you know how far you are from a destination. No Internet connection is required in the United States or Canada.

The unit also has an instant-mode option that launches directly into Sony’s Xross Media Bar™ interface, so you can rapidly boot up and access music, video, photos and the Web. A built-in webcam lets you video chat with family, friends and colleagues. A third-party service is required.

The PC comes with the Windows Vista® operating system, supporting office applications and all the software programs routinely found in full-size notebooks. A windows arrangement utility has been added to easily organize all open documents or websites with one touch, positioning them neatly along side each other on a single screen.

Overall the night was a huge success to the credit of Xavier Lauwaert, Product Manager VAIO Product Marketing, and Alexandra Laurelli Withrow, Tyler Pennock, Richard Funess and Caitlin McCabe of Ruder Finn.

The VAIO P Series Lifestyle PC will retail for about $900. It will is available at www.sony.com/pr/pseries.
For additional information about VAIO computer products, consumers can call (888) 315-SONY or visit Sony’s web site at: www.sony.com/vaio. For complete specifications and digital images, members of the news media are invited to visit Sony Electronics’ news and information web site at www.sony.com/news.

Peachy cannot wait to try out the new VAIO® P Series Lifestyle PC!!!

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