Whom You Know: FASHION ALERT: OLIVER PEOPLES ANNOUNCES LIMITED PRE-RELEASE OF ZOOEY DESCHANEL’S COLLABORATIVE SUNGLASS

Wednesday, March 18, 2009

FASHION ALERT: OLIVER PEOPLES ANNOUNCES LIMITED PRE-RELEASE OF ZOOEY DESCHANEL’S COLLABORATIVE SUNGLASS

Oliver Peoples Eyewear is proud to announce the online pre-order of the collaboration sunglass with Hollywood starlet and current face of the 2009 Advertising Campaign, Zooey Deschanel. Whom You Know just loves them!

Her signature style, “Zooey” is now available for limited pre-release purchase at www.oliverpeoples.com. Consumers who take advantage of the exclusive opportunity will be the first to own her special edition frame, even before its release in stores!

The trendsetting opportunity is not the only advantage to ordering online. Oliver Peoples has teamed up with The Jenesse Center, a domestic violence intervention program, who will receive a portion of the pre-order proceeds. The foundation, chosen by Deschanel, is committed to providing a comprehensive base of support and to changing the pattern of abuse in the lives of women and children.

“We are thrilled to be supporting a charity that empowers the community and aids in the fight against abuse,” says Michelle Walnum, Senior Director of Brand Image and Communication. “To tie in that aspect with our first ever online pre-release, makes this collaboration style even more special.”

Deschanel’s signature style is smart, sassy and sophisticated. Available as optical eyewear or a sunglass, it features a retro shape and custom vintage-inspired metal plaques. The Zooey Sun includes a one-of-a-kind breath logo on the lens in the shape of her kissing lips, which is also featured on the ‘cocktail napkin’ cleaning cloth included with purchase. The playful style is sure to be a must-have accessory for the 2009 Summer season!

The “Zooey” will be available for online pre-sale ordering from February 15, 2009 – March15, 2009. For more information about the Jenesse Center, please visit www.jenesse.org.

About Oliver Peoples, Inc.

Headquartered in West Hollywood, CA, Oliver Peoples Inc. was co-founded in 1986 by eyewear visionary and designer Larry Leight. Through the years, Oliver Peoples has built a loyal following through marketing and sales strategies unique in the eyewear industry. The company currently has distribution in more than 60 countries worldwide and operates 9 retail stores located in New York (3 stores), Los Angeles (2 stores), Malibu, Costa Mesa, Vegas (February 2009), and Tokyo. The Oliver Peoples brand is worn by many of the world’s most progressive and influential professionals, including many in the entertainment industry. In addition to the Oliver Peoples brand, the Company also has the Global rights to market and distribute Paul Smith eyewear which was launched in 1994. This collection includes prescription eyewear and sunglasses featuring whimsical yet classic designs and attention to detail synonymous with Britain’s leading fashion designer, Paul Smith. Most recently, the Company launched Mosley Tribes - a street luxury brand inspired by remixed classics. To view select Oliver Peoples styles online, please visit www.oliverpeoples.com

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