Whom You Know: NIGHTLIGHT: LA PERLA BLACK LABEL SPRING 2009 CELEBRATION & GENEVIEVE JONES FALL 2009 COLLECTION PREVIEW

Tuesday, March 31, 2009

NIGHTLIGHT: LA PERLA BLACK LABEL SPRING 2009 CELEBRATION & GENEVIEVE JONES FALL 2009 COLLECTION PREVIEW

LA PERLA BLACK LABEL SPRING 2009 CELEBRATION & GENEVIEVE JONES FALL 2009 COLLECTION PREVIEW

Hosted by: SUZY BISZANTZ, CEO, LA PERLA North America

GENEVIEVE JONES *wearing LA PERLA corset, Zac Posen skirt, Genevieve Jones jewelry

GUESTS INCLUDED: ZAC POSEN, JULIA RESTOIN-ROITFELD, ELISE OVERLAND, BONNIE MORRISON, SOPHIA HESKETH, PRABAL GURUNG

WHEN: Tuesday, March 24, 2009, 7PM to 9PM

WHERE: LA PERLA BLACK LABEL Boutique

425 West 14th Street

New York City

WHY: LA PERLA hosted an intimate shopping party with GENEVIEVE JONES at the Black Label boutique in the Meatpacking District. Celebrating LA PERLA’s Spring 2009 Black Label collection consisting of lingerie, swimwear and ready-to-wear, guests were also able to preview/pre-order GENEVIEVE JONES’ new Fall 2009 jewelry collection. Whom You Know thought it was a lovely evening!

During the evening, attendees enjoyed 25% off their LA PERLA purchases and were treated to cocktails provided by SKYY Infusions. Although scheduled to be in attendance, Suzy Biszantz was not present.

ABOUT SUZY BISZANTZ AND LA PERLA:

Suzy Biszantz was hired by LA PERLA SrL as Chief Executive Officer of North America in May of 2008. Founded in 1954, LA PERLA is a leading Italian-based designer and multi-channel global marketer of luxury intimate apparel, beachwear and prêt a porter. In addition to overseeing all wholesale operations for the North American territory, Biszantz is responsible for LA PERLA’s retail and outlet stores. The company's elegant and sophisticated lingerie is sold through an international network of company-owned boutiques, prestige department stores, high-end shops and online at www.laperlausa.com

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