Whom You Know: PRODUCT ALERT: Badgley Mischka Couture

Tuesday, March 3, 2009

PRODUCT ALERT: Badgley Mischka Couture

Mark Badgley and James Mischka have been design partners for more than two decades – together building a heritage of designing exquisite and luxurious gowns. Their glamorous history and heralded collections inspired the team’s newest fragrance, Badgley Mischka Couture. There was a launch event recently at Elizabeth Arden on Fifth Avenue.

Badgley Mischka Couture is a welcome addition to the Badgley Mischka fragrance portfolio, and is especially appropriate as the Badgley Mischka brand is celebrating its 20th Anniversary in the Spring of 2009. Women enjoy wearing a wardrobe of Badgley Mischka designs – they deserve a fragrance wardrobe as well.

“Our new fragrance, Badgley Mischka Couture, embodies our passion for making women feel beautiful”.

– Mark Badgley and James Mischka

Mark Badgley and James Mischka worked with perfumer Caroline Sabas of Givaudan Fragrances to create Badgley Mischka Couture.

“Badgley Mischka Couture is a journey of intricacies – It is exclusively designed for the sophisticated woman looking for a couture fragrance experience.”

– Caroline Sabas

THE INSPIRATION

The moment a woman slips into a couture gown, she is transformed. She immediately feels sexy, confident and alluring. Badgley Mischka Couture was created to give every woman that magical feeling.

The fragrance was designed to be worn in the same way as a couture gown, enveloping its wearer in luxury – Badgley Mischka Couture is for every woman who wants a touch of luxury in her life. Whenever she wants it – day or night.

“Couture gowns are at the heart of our design aesthetic – creating them has been our passion for twenty years. For a woman, there is almost nothing more luxurious and satisfying than wearing a gown designed just for her. We wanted to create a fragrance that captured that essence - the feeling of luxurious fabric against skin and the radiating confidence a woman feels when she wears Couture.”

– Mark Badgley and James Mischka

A floriental woody scent, Badgley Mischka Couture is feminine and sexy. A luxurious blend of rich, sensual fruits joined with exquisite feminine florals and seductive musks.

Sultry
Badgley Mischka Couture opens with accents of rich, sensual Purple Plum and Blackberry, with a touch of fresh Pear Nectar.

Alluring
Creamy notes of lush Jasmine, voluptuous Gardenia and Violet are woven through the fragrance to create a feminine, floral blend.

Luxurious
Sensual Musks, and Creamy Woods leave a lasting, indulgent impression.

A new interpretation of the iconic Badgley Mischka fragrance bottle, which was inspired by the designers’ love of fine crystal. The Badgley Mischka Couture bottle is truly worthy of the Couture label - accessorized with luxurious metallic gold on each panel and with openings at each corner to let the beautiful fragrance shine through.

True masters of their craft, Mark Badgley and James Mischka have been designing unique fashions for 20 years. On this landmark anniversary, the remarkable team continues to introduce innovative designs, living up to Vogue’s designation of the company as one of the Top 10 American Designers and the darlings of the young Hollywood set. Badgley Mischka’s signature style is simple, streamlined, and thoroughly elegant. Their designs are constructed from the finest fabrics with superior craftsmanship. There is always an element of intrigue, either in the silhouette or in luxurious detail.

"One zip and you're glamorous!" says Badgley. “We like to keep things simple. It's fabulous if you can spend hours getting ready, but a woman should also be able to bring a dress to work and change there for an evening out."

Attracting a younger, more modern couture customer, Badgley Mischka does not forsake women of any age. Remaining true to their design philosophy, Badgley Mischka works with many of the top retailers and influencers in today’s culture, creating sophisticated, elegant looks that push them to the forefront of fashion. Their timeless designs appeal to a range of women, including celebrities such as Madonna, Catherine Zeta-Jones, Sarah Jessica Parker, Carrie Underwood, and Eva Longoria Parker.

There is a unique synergy in the talented duo. They met while studying at Parsons School of Design in New York and share a similar aesthetic about clothes and the way people dress. Both men spent time designing for leading names – Badgley for Donna Karan, Mischka for the men's collection of WilliWear WilliSmith – before starting their own line. In 1993, after a quick rise to fashion fame, Badgley Mischka joined forces with Escada to build a successful global business, expand into new areas, and elevate their company to the next level.

In October 2004, Candies, Inc., now known as Iconix Brand Group, acquired the Badgley Mischka brand from Escada, its parent company. With Iconix’s financial and marketing support, the Badgley Mischka label has flourished and become a true lifestyle brand, introducing a fine jewelry collection, watch collection and home collection in 2008.

With such an esteemed fashion history behind it, Badgley Mischka now celebrates its 20th anniversary by partnering with Elizabeth Arden to create a fragrance new Badgley Mischka Couture. A true homage to the core of the brand, glamour and luxury, Badgley Mischka Couture is for every woman who wants a touch of luxury in her life.

Through their 20 years in the business, Badgley Mischka has never stopped adapting, while staying true to its original vision. “We started off with a rack of little black dresses (and one red one). Badgley Mischka has evolved into a brand that addresses many aspects of a woman’s life, always from a point of view of glamour and luxury.” Badgley concludes, “We have seen trends come and go, but the one thing that remains is that, at the end of the day, women want to feel beautiful. Glamour always works.”

Badgley Mischka is sold in the most prestigious stores in the world including
Neiman Marcus and Nordstrom.

Whom You Know will be reviewing this! Peachy Deegan is looking forward to it!

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/