Whom You Know: theSet NYC

Wednesday, March 18, 2009

theSet NYC

theSet NYC is more than just an engaging variety show with rising entertainers. theSet NYC started from an idea. Personally witnessing that rising talent in New York City lacked a supportive network and structure, theSet NYC was founded by R. Lai, L. Mordis, R. Taliver, and Pim in February 2008 to build a positive community. theSet has achieved this goal by providing these creative personalities a platform for promotion, a relaxed and unique atmosphere to showcase talent, and entertaining productions to build connections within the industry.

Since its founding, theSet has quickly gained popularity through its emphasis on professionalism. Each production has been well received by both the talent community and audience members, which usually number from 70 to 100, are young professionals, and range from ages 21 to 35. As theSet continues to grow, we welcome new collaborations to continue to build this positive community.

ABOUT THE PRODUCERS
Ron Lai (ron@thesetnyc.com) – Ron brings experiences in event management and fund raising. He rose over $50,000 from corporations to support non profit organizations and diversity initiatives. He has managed the development of national conferences that have spanned multiple days, generate interest by 2,000+ attendees and attract prominent national speakers. Furthermore, Ron has performed in large crowd environments such as theatre, presentations and sporting events.

Leo Mordis (leo@thesetnyc.com) – Leo brings experiences in marketing and advertising. He has handled major accounts including Parsons and Project Runway and built marketing campaigns in print, online, and media collaborating with industry leaders such as the New York Times, MySpace and Bravo TV. Furthermore, Leo has developed expertise in planning, photography and graphic design through continuing education at the New School.

Pim Shih (pim@thesetnyc.com) –Pim is a rising comedian who brings relationship management experience. After training in comedy at the New School, Pim performed in prestigious venues throughout New York City such as the Gotham Comedy Club, Comic Strip Live, New York Comedy Club, Stand Up New York, Magnet Theater, Comedy Village, and the PIT. Pim has developed his relationship management skills through sales experiences working with major Fortune 500 companies worldwide.

Robert Taliver (robert@thesetnyc.com) – Robert brings experience in production and talent management. His production experiences range from the world of entertainment such as the successful Missouri Black Expo in St. Louis to the world of high fashion in locations such as Las Vegas. He has collaborated with high profile artists including Russell Simmons, Brain McKnight, En Vogue, and Nelly, maintains a portfolio of successful model clients, and has served as the casting direction for music videos.

THESET NYC MARCHES ON WITH THE 2009 SEASON, WEDNESDAY MARCH 25

New York, March 3, 2009–theSet NYC marches on with year 2009 with a two hour talent showcase featuring the city’s fastest rising comedians, musicians and other unique talents like hypnotists, contortionist, magicians, dancers, and spoken word poets.

theSet NYC holds monthly events in New York City and wows audiences with performances from talented individuals. We welcome media correspondence and potential partnerships to the New World Stages’ Time Out New York Lounge (340 West 50th Street) on March 25, 2009 evening beginning 7:30 PM.

The performers for our next production include:
Kai Raziq, Host, St. Louis MO
Liz Miele, Comedian, Pennington NJ
Rob O’Reilly, Comedian, New York NY

ABOUT THESET NYC

theSet NYC was founded by R.Lai, L.Mordis, R.Taliver, and Pim in February 2008 and has produced shows on a monthly basis. theSet builds a positive community for artists by providing performance platforms for promotion, venue to showcase talent, relaxing and unique atmosphere, and scheduled productions to allow artists to build connections within the industry.

Since its founding, theSet has quickly gained popularity through its emphasis on professionalism. Each production has been well received by both the talent community and audience members, which usually number from 70 to 100, are young professionals, and range from ages 21 to 35. theSet continues to welcome new collaborations to continue providing this positive community for talented individuals. For more information, visit www.thesetnyc.com.

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