Whom You Know: April 3, 4, 5 Friday 3pm-7pm; Sat & Sun 12pm-5pm

Wednesday, April 1, 2009

April 3, 4, 5 Friday 3pm-7pm; Sat & Sun 12pm-5pm

UPSCALE RESIDENTIAL REAL ESTATE AND PRESTIGIOUS FASHION BRANDS CREATE A TRUE “FIRST” WITH INGENIOUS POP-UP PARTNERSHIP

515 E 72nd St|Miraval Living Partners with Bottomless Closet, M Missoni, Lancôme and Others Launch NEW Evolution in Pop-Up Shopping with First-Ever “Retail Therapy” Event

New York, NY (March, 2009) – 515 E72nd St|Miraval Living and a selection of established and emerging fashion brands have built a creative alliance, pioneering a one-of-a-kind high-style event that is set to excite and reenergize consumers. By working in tandem with Nancy Berger of Grace Group/Pop-Up Tart Productions and in partnership with the charity Bottomless Closet, Miraval Living has created “Retail Therapy”: a carefully curated limited-edition fashion retail event.

The Miraval Living residential experience was created to help simplify and enrich the lives of its residents, foster a true community environment and nurture a lifestyle that harmonizes spa-like relaxation with the action and excitement of New York City living. Miraval Living provides everything one might ever wish for in a home with unique, resident-only amenities such as a 20,000 sq ft park with garden café and outdoor yoga pavilion, full-service spa, fitness center with squash/half basketball court, competitive-sized saline swimming pool with two jacuzzis, demonstration kitchen, rock-climbing wall, creative arts studio and an array of other fitness, health & wellness classes to cultivate mind-body balance. In keeping with this manifesto of superb quality and ease of living, Miraval Living has extended the concept to the fashion world. Taking place in the building’s lobby and six stunning apartments that make up the designer Model Residence Collection on the 28th floor, Retail Therapy will offer over 8000 sq ft of exclusive high rise shopping.

“515 East 72nd Street|Miraval Living is delighted to be hosting this unique and creative collaboration between the real estate and fashion industries, while giving back to the community through our partnership with Bottomless Closet,” said Elaine Diratz, managing director of Corcoran Sunshine. “The building's exquisite lobby and Model Residence Collection featuring designers Bonetti/Kozerski Studio, Campion Platt and Sue Firestone are the perfect setting for this event -- it's an innovative way to invite new people to Miraval Living and inject a little fun and excitement back into both industries.”

Pop-up shops and events are a thriving trend; they not only excite and engage the consumer with the promise of exclusive access and special deals, but also give brands that don’t have their own stores a public forum. Pop-ups are set to become a permanent fixture on the retail landscape and in fact could be the future of retail as we know it, but never before has it been taken to this level.

“The times are challenging for everyone right now but for real estate and fashion retail especially. Brands need to find innovative channels not only to drive business but to engage spend-shy customers who are constantly looking for a fresh way to access fashion,” said Nancy Berger of Grace Group/Pop-up Tart Productions. “This distinctive marriage between residential real estate and pop-up fashion retail here at 515 E72nd St|Miraval Living is ground-breaking. Not only has it never been done before but it allows a disconnected retail customer to get excited about shopping again and indulge in a little voyeurism by getting a sneak peek into one of the city’s most beautiful residences. This is retail therapy at its best!"

The Model Residence Collection on the 28th floor of Miraval Living – designed by Bonetti/Kozerski Studio, Sue Firestone and Campion Platt – will be transformed into unique boutiques, affording an exclusive “come to our house” vibe to the shopping experience. The event will be open to the public from Friday, April 3rd – Sunday, April 5th, with Thursday, April 2nd to serve as media preview and Friends & Family night. A special broker’s preview will run early Friday afternoon before opening to the public. Entry is gained through a donation to Bottomless Closet of new or gently-worn shoes, handbags, jewelry, scarves or accessories.

At Retail Therapy, guests will enter the lobby of Miraval Living where they will check-in and make their donations to Bottomless Closet. All guests are eligible to enter a daily raffle to win a trip for two to Miraval Resort & Spa in Tucson, AZ. Positioned on the upper level of the bi-level lobby will be the Nespresso Pop-up Café where guests can grab a cappuccino before heading up to the shopping floor. Once on the 28th floor guests are invited to shop designer “boutiques” such as M Missoni, JBM Vintage, Haute Hippie and Lancôme, who will be offering complimentary consultations and make-overs to guests. Positioned at either end of the floor, two of the larger model units will feature a multi-brand concept with designers such as Phillip Bloch for Emma & Posh, Emma & Posh Collection, AKA New York, Alex Elliot, Be & D, Brette Sandler, DANNIJO, flutter by Jill Golden, Hooch Bags, Jamin Puech, Leslie Greene, Monalda4, nathan & moe, and ViX. The event is fully catered with signature “100 calorie cocktails” by TYKU Liqueur, non-alcoholic lo-cal refreshments by Hint Water and tasty passed hors d’ouvres by Corner Café.

# # # #

About 515 E72nd St|Miraval Living

Situated in a prime Upper East Side neighborhood, 515 E72nd Street|Miraval Living provides residents and their families with all they need to live and feel better, making their home their everyday getaway. Residents have privileged access to Miraval’s 40,000 square feet of amenity space, including its award-winning spa, state-of-the-art fitness center, indoor all-purpose court, competition-sized swimming pool, creative arts studio, 20,000 square foot park and Garden Café, as well as complimentary access to Miraval’s world renowned programs, designed to encourage families to find ways to practice living in balance.

www.515e72.com

About Grace Group/Pop-up Tart Productions

Grace Group is a multi-dimensional branding business that focuses on creating individual branding and experiential corporate branding campaigns. It is comprised of two divisions, Grace Group Personal Branding and Pop-Up Tart Productions. Grace Group/Pop-Up Tart Productions is the leader in the conception and production of Pop-Up Retail events and stores. Although Pop-Up Tart Productions does work with established lifestyle brands to create mono-brand stores, its main focus is to assist emerging and semi-emerged brands directly engage the consumer and the press via MULTI-BRAND shopping showcases.

www.gracegroup.biz

About Bottomless Closet

The mission of Bottomless Closet is to promote economic self–sufficiency by providing interview skills, business clothing, and ongoing career development and support programs to economically disadvantaged New York City women. By enhancing their self-confidence and self-esteem, we enable them to enter and succeed in the workforce and transform the vision for their lives. Founded in 1999, Bottomless Closet offers career, financial and personal development workshops and supports more than 1,000 women a year. Partnering with over 70 referral organizations we provide work-readiness and skills building training to clients. Bottomless Closet is a 501 (c) (3) nonprofit organization.

www.bottomlessclosetnyc.org

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/