BIG APPLE BUSINESS: Agraria
Many AGRARIA fans have fond memories dating back to 1970 of discovering the Taylor Street boutique on Nob Hill with its eclectic mix of country English and French antiques, books on California wines, recording of pianist Peter Mintun and of course of signature Bitter Orange Potpourri and original Balsam Candle. Soon AGRARIA was also prominently featured at the new Stanford Court Hotel and the flagship I. Magnin store in Union Square.
When Henri Bendel’s legendary director, Geraldine Stutz, was given her first box of Bitter Orange potpourri, she immediately smelled success and invited AGRARIA’S founders to showcase AGRARIA at the front door of Bendel’s “Scentiments” shop. The New York Times reported that “the woodsy blend from San Francisco called AGRARIA turned up in half the living rooms on Park Avenue.”
Often called the best kept secret among the international jet set. In the early day our luxury potpourri and perfumed candles were only available at the AGRARIA shop in San Francisco, Bendel’s and Bergdorf Goodman in New York, and Harrods’s in London. Today, AGRARIA luxury home fragrances are available to our large and loyal following at Gump’s in San Francisco, Bergdorf Goodman in New York, Saks Fifth Avenue and Neiman Marcus stores; also specialty home furnishings and antique stores throughout the world.
Well-known architects and interior designers that use AGRARIA home fragrance products for their clients and themselves are Michael S Smith, John Saladino, David Phoenix, Charlotte Moss and Nina Campbell. Other celebrity clients include Carolina Herrera, Meryl Streep, Ralph Lauren, Susan Sarandon, Giorgio Armani and Hubert de Givenchy.
