Whom You Know: FASHION ALERT: HBO Shop® Introduces “Alabama Chanin for HBO” Limited-Edition Collection T-Shirts

Monday, April 6, 2009

FASHION ALERT: HBO Shop® Introduces “Alabama Chanin for HBO” Limited-Edition Collection T-Shirts

New York, NY (April 7, 2009) – The HBO Shop in New York City has commissioned Natalie Chanin, designer and founder of clothing label Alabama Chanin, to design a special collection of “Alabama Chanin for HBO” limited-edition, embellished t-shirts. Whom You Know is looking forward to seeing them in person tomorrow! Peachy Deegan wants to know though - will Mr. Big be there???

Each design will be one-of-a-kind, hand-made and recycled from previous HBO® collections featuring logos and key themes from hit programs like Entourage®, True BloodSM, Flight of the ConchordsSM, Sex & the City® and The Sopranos®. The collection includes men’s and women’s t-shirts with Natalie’s signature hand-stitching, embroidery and appliqué details.

Alabama Chanin is a lifestyle company that creates an array of unique, limited-edition clothing, jewelry, furnishings and textiles using a combination of organic and recycled materials that are sourced locally. Natalie Chanin launched the brand in 2006 in an effort to preserve American craft traditions and a community-based culture. Each piece is hand-crafted by local artisans who live and work in communities in and around Florence, Alabama. A 2005 CFDA/Vogue Fashion Fund Awards nominee, Chanin has been featured in WWD magazine and recently showed her 2009 fall collection in New York City during Mercedes-Benz Fashion Week. In addition to the HBO Shop, her clothes can also be found at Barneys New York. Whom You Know just LOVES Barney's!

The Alabama Chanin for HBO collection will be available in April at the HBO Shop in New York City (1100 6th Ave. at 42nd St), (212) 512-SHOP and www.HBO.com/store. The t-shirts will retail between $65 and $85.

Dedicated to developing innovative product lines, the HBO Shop offers visitors the opportunity to purchase an array of quality branded merchandise inspired by HBO’s award-winning programs. The groundbreaking HBO retail hub first introduced earth-friendly products last year with a collection of popular organic travel accessories.

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Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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