Whom You Know: FASHION ALERT & TASTY TIDBITS: Bloomingdale’s 59th Street Has Debuted New Restaurant—FLIP; Newly Renovated Men’s Lower Level Continues to Evolve

Friday, April 10, 2009

FASHION ALERT & TASTY TIDBITS: Bloomingdale’s 59th Street Has Debuted New Restaurant—FLIP; Newly Renovated Men’s Lower Level Continues to Evolve

Bloomingdale’s 59th Street has Debuted New Restaurant—FLIP

Newly Renovated Men’s Lower Level Continues to Evolve

Bloomingdale’s 59th Street has opened its newest gourmet dining establishment, Flip. Partnering with Pat La Frieda, Il Forno Italico Organic Bakers, Max and Mina’s Ice Cream, and Sweet Revenge Cupcakes, Flip will harmoniously blend Bloomingdale’s customers’ two great loves—fashion and food. Whom You Know just loves the combination of our two columns-Fashion Alert and Tasty Tibits-and we LOVE Bloomies!

Flip will cater to burger fanatics with a more sophisticated palette, offering a variety of three premium beef blends from Pat La Frieda, best known for their revolutionary style of making burgers. For a refined flavor, the all-Wagyu beef burger will be sure to indulge even the most discerning meat connoisseur. A mixed brisket burger will offer a sweet and savory taste. Finally, the short rib blend creates a hearty, meat-lovers burger. For a more exotic taste, there will be a lamb and Merquez sausage blend on the menu. Turkey and tuna burgers will offer a more conventional approach, while veggie burgers, Portobello mushroom sandwiches, and a variety of salads will allow vegetarians to indulge their taste buds as well. With create-your-own burger prices starting at $12 to $15, and expertly arranged signature platters including sides and toppings priced at $18-$23, Flip will offer a flavorful meal to fit all budgets.

“In a city that prides itself on the quality of its burgers, Bloomingdale’s 59th Street is excited to enter the mix with its own innovative beef blends,” said Frank Berman, senior vice president of marketing and restaurants at Bloomingdale’s. “With stellar meat, sides, dessert and drinks, foodies of all kinds will find something to love at Flip.”

The newly renovated Men’s Lower Level at Bloomingdale’s 59th Street has undergone many updates in the past several months, including an improved layout that allows for a convenient and contemporary design aesthetic. To be decorated in light wood, utilizing a modern Scandinavian influence, the 50-seat Flip will take the minimalist approach to design, and allow the food and beverage take the lead.

“Combining designer shops and incredible food enhances the overall shopping dynamic and allows our customers to fully indulge in a premier, all-encompassing experience,” says Jack Hruska, executive vice president of creative services for Bloomingdale’s. “The addition of Flip to the floor will be another step in offering Bloomingdale’s customers the ultimate shopping destination.”

Menu side orders will range from a variety of fries including skinny, chubby, sweet potato and steak fries, to savory macaroni & cheese. Much of the bread used for buns and sandwiches will be organic. Flip will also offer eight kinds of refreshing beer on tap and an additional twelve bottled brews. Diners will also be able to enjoy their premium burger with a glass of wine or champagne. Top shelf liquor will also be on the menu, and among the choices is Crop, a new organic vodka in flavors including tomato and cucumber.

To finish off a hearty, delightful meal, guests will be able to tickle their taste buds with a gourmet Sweet Revenge cupcake or a few scoops of Max and Mina’s Ice Cream. Both local New York City establishments have been recognized for their outstanding taste and dedication to excellence. Max and Mina’s Ice Cream offers bold and daring flavors such as merlot and corn on the cob. Each month, in addition to vanilla, coffee and chocolate, Flip will offer a custom Max and Mina’s Ice Cream flavor.

For those who choose to forgo the dining-in option, orders will be available for pick-up packaged in environmentally friendly containers. Flip will open at 11:00 a.m. every day and close one hour before the store’s closing time for the day. This burger haven will be in good company as it joins existing Bloomingdale’s 59th Street restaurants Forty Carrots, B Café, Le Train Bleu and David Burke at Bloomingdale’s.

Bloomingdale’s is America’s only nationwide, full-line, upscale department store; and a division of Macy’s, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California. For more information, or to shop any time, visit www.bloomingdales.com.

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