Whom You Know: PUMA® Wants You to Give Us Your Shoes

Thursday, June 18, 2009

PUMA® Wants You to Give Us Your Shoes

PUMA® Wants You to Give Us Your Shoes
The Brand Partners with Soles4Souls for Special Shoe Donation Program

Sportslifestyle brand PUMA® has once again teamed up with Soles4Souls, an organization that provides footwear to those in need around the globe, to encourage people across America to turn in their old shoes and donate them to the charity.

From June 15th to July 12th, PUMA will be collecting slightly worn shoes at every one of their stores across the country. In return, PUMA will give the generous donors 30% off a new pair of kicks in hopes of rallying people to give back to those in need. During this time period, consumers will also be able to make a monetary donation to the cause at all PUMA store locations.

In addition to collecting shoes in-store, PUMA and Soles4Souls are encouraging people to take action and literally give the shoes off of their feet. At two exclusive locations this summer, a larger-than-life PUMA Red drop box will be on-hand ready for footwear donations. On June 15th in New York City’s Union Square, and on June 23rd on the Santa Monica Pier, donors can turn in their shoes on the spot by tossing them in a giant 10 foot tall donation box. Soles4Souls flip flops and a coupon for 30% off a new pair at the PUMA store will be given to participants. The oversized drop boxes will only be on-hand for one day in each city from 11 am to 7 pm.

This is the second initiative that PUMA and Soles4Souls have worked together. Earlier this year, the sportlifestyle brand collaborated with the non-profit organization on a special program at the Sundance Film Festival where Soles4Souls auctioned a giant PUMA Clyde sneaker which PUMA had signed by attending celebrities and special guests.

PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com

About Soles4Souls
Nashville-based Soles4Souls™ facilitates the donations of both new and used shoes, which are used to aid the hurting worldwide. Soles4Souls has distributed more than 5 million pairs (currently donating one pair every 13 seconds) to people in over 125 countries, including Honduras, Uganda, Romania, and the United States. The charity has been featured in Runner's World and the Green Guide by National Geographic. It has also appeared on CNN, NBC, ABC, FOX, CBS, BBC and hundreds of regional outlets around North America. Soles4Souls is a 501(c)(3) recognized by the IRS; donating parties are eligible for tax advantages. Visit www.giveshoes.org for more information.

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