ROCK YOUR BODY: BVLGARI announces initiative to support Save the Children’s international campaign Rewrite the Future
BVLGARI launches a major fund-raising project for the defense of children’s rights to coincide with the celebration of their 125 year anniversary- Whom You Know is so pleased to kick off our coverage of BVLGARI jewelry!
2009 marks the 125th anniversary of Italian luxury goods company Bulgari. In honor of the year, Bulgari has chosen to support Save the Children’s Rewrite the Future campaign. Save the Children is one of the largest independent international organizations for the defense and championing of children’s rights; they are presently in over 100 countries around the world.
The Rewrite the Future campaign is committed to providing quality education to 8 million children living in conflict-affected areas by the end of 2010. Considerable progress has already been made by rebuilding schools, supplying much needed school supplies, and protecting children from abuse and exploitation -- thus paving the way for a durable change in almost 6 million children’s lives.
Bulgari’s ultimate goal is to raise €10 million for Save the Children by the end of 2009, of which €1 million will be donated in advance to kick off the initiative.
Next they will introduce a new, limited edition ring in Bulgari stores worldwide. The ring is made of silver, in tribute to Sotirio Bulgari, the company’s founder who started as a silversmith in the 19th century. It also features Save the Children’s logo engraved on the inside. Each ring will sell for $290.00, of which $60.00 will be donated to the Rewrite the Future campaign. The ring will be available for purchase from February 1, to December 30, 2009, in Bulgari stores worldwide. It will also be available in select department stores, and on Bulgari’s e-commerce website, active exclusively in the USA.
Finally, Bulgari will auction a collection of one-of-a-kind pieces that have a total value of €3 million. The collection consists of 15 pieces of High Jewelry and 8 luxury, limited edition timepieces. Bulgari will officially present the collection on May 20, 2009, in Rome at a star-studded gala to open their very first retrospective museum exhibition. The exhibition, titled Between Eternity and History, will celebrate 125 years of the Bulgari brand, and will take place at the Palazzo delle Esposizioni, one of Rome’s largest and most prestigious exhibition halls. Following the exhibition, the collection will be presented at high-profile Bulgari events around the world and will ultimately be auctioned in New York in December. All proceeds from the auction will be donated to Save the Children.
The Bulgari Group will not profit from the initiatives connected with this project.
Numerous celebrities from the worlds of film, culture, and music have already agreed to support the initiative. These include: Willem Dafoe, Ellen DeGeneres, Portia De Rossi, Benicio Del Toro, Sally Field, Fiorello, Andy Garcia, Valeria Golino, Jason Lewis, Julianne Moore, Gabriele Muccino, Kimberly Peirce, Isabella Rossellini, Ben Stiller and Sting.
Francesco Trapani, Chief Executive Officer of the Bulgari Group, said this about the initiative: “I am delighted that Bulgari is actively working to make the Rewrite the Future campaign a success. We want to be a part of the history, and at the same time help change it by giving less fortunate people the possibility of a new future. This is the best possible way to celebrate our 125 year anniversary. Bulgari has made it our initiative to, along with Save the Children, promote and develop quality education for children throughout the world. I am convinced that, thanks to the help of both our customers and Save the Children supporters, we will succeed in achieving – and hopefully in exceeding – the ambitious target we have set for ourselves.”
Charlotte Petri Gornitzka, Secretary General of the International Save the Children Alliance commented, “We are very pleased to announce this global partnership with Bulgari. Their commitment and support for education is one of the most valuable ways to make a difference to children's lives in war afflicted countries.”
For over a century, Bulgari has been synonymous with the finest Italian style. Outstanding jewels (in precious and semi precious materials), watches, a vast range of leather goods, silver gifts and perfumes are now coveted by a sophisticated clientele in over 150 countries. Every Bulgari creation is permeated with a spirit of excellence, hence the attention to detail and the research for absolute quality. As an ultimate tribute to the world of luxury, Bulgari opened its first hotel in 2004, Bulgari Hotels & Resorts Milan followed by the opening of the Bulgari Hotels & Resorts Bali in October, 2006. Additional hotels will open across the world's major travel destinations.
Save the Children is the leading organization creating lasting change for children in need around the world. The International Save the Children Alliance is a global network of 28 independent Save the Children organizations working to ensure the well-being and protection of children in more than 120 countries, through health, education and economic opportunities. In times of acute crisis, Save the Children provides rapid lifesaving assistance to help children recover from the effects of war, conflict and natural disasters. For more information, visit www.savethechildren.net.
