Whom You Know: Gotham Gadgets: SHINY, SLIM AND SEXY – AND OF COURSE, SUBLIME COFFEE New Nespresso® CitiZ Range Delivers on All Fronts

Friday, July 31, 2009

Gotham Gadgets: SHINY, SLIM AND SEXY – AND OF COURSE, SUBLIME COFFEE New Nespresso® CitiZ Range Delivers on All Fronts

Gleaming red fire trucks, statuesque buildings with industrial steel gray finishes, sleek black limousines, white sports cars, and the “clickity clack” of a woman’s patent leather high heels are just some of the delightful sights and sounds of cities around the world.

The new Nespresso CitiZ machine range takes its inspiration from the streets – literally – of major cities around the globe. The colors of well-known focal points and objects, the design and shapes of buildings and landmarks, and the urban vibe and attitude of cities led Nespresso designers to create a new generation of Nespresso machines.

For the first time in the company’s history, Nespresso is launching a range of three machines simultaneously, which include:

* Nespresso CitiZ – a single-head automatic espresso machine
* Nespresso CitiZ & Milk – a single-head automatic espresso machine with a built-in fresh milk frother
* Nespresso CitiZ & Co. (not available in North America) – the first-ever double-head machine designed for at-home use

Besides being able to prepare the perfect Nespresso coffee that the company is so well known for, the colors and design of the machines are the stand-out difference, setting this range apart from the machines already available. Designed in a slim format to easily fit into smaller urban spaces, the machines evoke a downtown vibe and have a daring style. They were designed in two styles, both retro and high tech, to give design-loving coffee aficionados more choices:

* Modern and retro style is available in 60’s White and Limousine Black
* High-tech style is available in Fire Engine Red and Steel Gray

The CitiZ range was developed by Nespresso and designed by Nespresso’s long-time design partner, Antoine Cahen, designer from Les Ateliers du Nord in Lausanne, Switzerland.

Cahen expresses his viewpoint on the CitiZ range: “In naming the series, we always had the entire collection on the table, sometimes arranged in different ways. To me they looked like buildings, which make up an entire city. The Nespresso Machine Marketing team then came up with the name CitiZ, which I think is a good reflection of the range. It has a strong personality.”

Like all Nespresso machines, the range contains the technologically advanced and patented Nespresso extraction and brewing system, which controls all of the elements needed to create the perfect coffee. The entire CitiZ range is equipped with an automatic power-save mode to reduce energy consumption.

The new Nespresso CitiZ range (SRP from $279 to $349) will be available beginning August 1, 2009 exclusively at Sur La Table and September 1, 2009 in leading department stores, gourmet kitchen stores, specialty stores, Nespresso Boutiques in New York, Boston and Montréal, Nespresso Boutique-in-Shop locations (Bloomingdale’s in SoHo, Chevy Chase, Md., Costa Mesa, Calif., and Chicago, and the Bay in Toronto and Vancouver), and through the Nespresso Club (1.800.562.1465 or www.nespresso.com).

Features:

* Nespresso exclusive brewing unit
* 19-bar high-pressure pump
* Automatic power-save mode reduces energy consumption
* Easy capsule insertion and ejection
* Removable 34-ounce/1-liter water container
* Size: CitiZ – 5.1 x 10.9 x 14.6 in / 13 x 27.8 x 37.2 cm (W x H x D)
* Size: CitiZ & Milk – 9.3 x 10.9 x 14.6 in / 23.7 x 27.8 x 37.2 cm (W x H x D)

Colors and Suggested Retail Price:

* Modern and retro style – 60’s White or Limousine Black
* High-Tech style – Fire Engine Red or Steel Gray (shown)
* $279 for CitiZ and $349 for CitiZ & Milk

Availability:

Fall 2009 in leading department stores, gourmet kitchen stores, specialty stores, Nespresso Boutiques in New York, Boston and Montréal, Nespresso Boutique-in-Shop locations (Bloomingdale’s in SoHo, Chevy Chase, Md., Costa Mesa, Calif., and Chicago, and the Bay in Toronto and Vancouver), and through the Nespresso Club (1.800.562.1465 or www.nespresso.com).

For More Information: 1.800.562.1465 or www.nespresso.com

About Nestlé Nespresso SA

Nestlé Nespresso S.A., the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduces consumers to the world’s finest Grand Cru coffees to be enjoyed in the comfort of their own homes and savoured outside the home, in locations such as gourmet restaurants, upscale hotels, luxury outlets and offices. The Nespresso offer focuses on its unique Trilogy, the unmatched combination of exceptional coffee, smart and stylish coffee machines and personalized customer service. Together, these three elements deliver moments of pure indulgence - the Nespresso Ultimate Coffee Experience. Headquartered in Paudex, Switzerland with more than 3,900 employees, Nestlé Nespresso S.A. sells products in more than 50 countries directly to its customers. At the end of 2008, it operated a global retail network of more than 157 exclusive boutiques in key cities around the world. For a third year, it was named the fastest growing brand within the Nestlé Group and one of its "billionaire brands", achieving in 2008 revenue surpassing CHF 2 billion for the first time and maintaining an annual growth rate of more than 30 percent since 2000. For more information, visit www.nespresso.com.

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