KATRINA BOWDEN, STAR OF NBC’S “30 ROCK,” TO KICK-OFF DAFFY’S SUMMER PROMOTION ON THURSDAY, JULY 23
Daffy’s Offers a Once In a Lifetime Discount for One Lucky Winner to Live in a Luxurious NYC Apartment at a Fraction of the Cost
Daffy’s is extending their discounts beyond fashion – this time to New York real estate with an incredible summer promotion designed to appeal to shoppers in the current economy. Beginning July 23, consumers can enter for a chance to win a rental lease for a West Village luxury furnished apartment that normally costs $7,000/month in rent, but their amazing Daffy’s discount is $700/month.
Katrina Bowden, star of NBC’s “30 Rock,” will be on hand to kick off the contest for consumers at the Daffy’s SoHo store, located at 462 Broadway at 3:00 pm on Thursday, July 23. A native of Wycoff, New Jersey, Katrina currently films her hit NBC show in Manhattan and is always fashion forward on the red carpet.
Daffy’s will hold auditions for consumers, who must submit a thirty second video at Daffy’s store locations about why he or she deserves to win “The Daffy’s Apartment.” Consumers will have the chance to meet Katrina, who will demonstrate the video entry at the kick off event and meet and greet fans. The entry period will last through August 14. Five finalists will be chosen by Daffy’s and their videos will be voted on by the public at Daffys.com from September 7 through September 16. The winner will be announced by October 1, when he or she is expected to move in to the luxury apartment. Consumers can go to Daffys.com to find out when and where to enter.
During the contest period, Daffy's will also open a temporary pop-up store on the ground level of The Daffy's Apartment building. One Seventh Avenue South (http://oneseventh.com) is a provocative building in the heart of the West Village managed by REcap Partners. The building’s innovative design is the only full-floor triangular residential building ever built.