Nespresso®, IN PARTNERSHIP WITH SUR LA TABLE AND FOOD & WINE, LAUNCHES CITIZ, HIGH DESIGN BY NESPRESSO, WITH AN EXCLUSIVE EVENT
Nespresso®, IN PARTNERSHIP WITH SUR LA TABLE AND FOOD & WINE, LAUNCHES CITIZ, HIGH DESIGN BY NESPRESSO, WITH AN EXCLUSIVE EVENT FEATURING NESPRESSO TASTINGS INTERPRETED BY NEW YORK’S FINEST CELEBRITY CHEFS
Hosted by:
FOOD & WINE AND TOP CHEF JUDGE GAIL SIMMONS
Featuring:
“Top Chef Masters” contestant, Aureole’s Christopher Lee
James Bear Award Winner, Brad Thompson
“Top Chef” Season One Winner, Perilla’s Harold Dieterle
“Top Chef” Contestant, Nikki Cascone
Chef prodigy, Greg Grossman
Nespresso President of North America, Frederic Levy
Sur La Table CEO, Jack Schwefel
Fern Mallis, Food Bank of New York
When:
Thursday, July 30, 2009
7:30 – 10:30 PM
Where:
The Tent at Sur La Table
75 Spring Street (at Crosby)
New York, NY
Each chef created a culinary masterpiece using one of their preferred 16 Nespresso Grand Crus coffee blends for guests to taste at last night's soiree that Peachy Deegan attended, dressed in Tibi! It was a lovely night and guests were treated to everything from lamb meatballs to oysters to a duck specialty, and the night was topped off with cotton candy. Nespresso did a wonderful job with the flawlessly-executed event. A photo booth inside the store also delighted guests as they posed with their favorite Nespresso-infused smile. The event celebrated the introduction of Nespresso’s new, urban-inspired CitiZ machine available exclusively at Sur La Table for the month of August and in leading department stores, gourmet kitchen stores, specialty stores and Nespresso Boutiques nationwide in September.
For more on this fabulous new machine and all else Nespresso that we love, see our column "Gotham Gadgets."
About Nestlé Nespresso SA
Nestlé Nespresso SA, the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduced consumers to the very highest quality Grands Crus to be enjoyed in the comfort of their own homes, as well as to be savoured at locations outside the home, such as gourmet restaurants, upscale hotels, luxury outlets and offices. What transpired was the creation of the unique Nespresso trilogy, a unique combination of the world’s highest-quality Grands Crus coffees, smart and stylish coffee machines and exceptional customer service. The culmination of these three elements came to be known as the Nespresso Ultimate Coffee Experience. Headquartered in Paudex, Switzerland with more than 2,500 employees, Nestlé Nespresso SA sells products in more than 50 countries directly to its customers and at the end of 2007 operated more than 117 prestigious boutiques in key cities around the world. For the second year in a row, it was named the fastest growing company within the Nestlé Group and one of its "billionaire brands," having achieved a growth rate of more than 40 percent in 2007. For more information, visit www.nespresso.com.