Whom You Know: NEW YORK CITY SEES DOUBLE PRETTY - Sephora celebrates the opening of it’s second Times Square Store -

Wednesday, July 29, 2009

NEW YORK CITY SEES DOUBLE PRETTY - Sephora celebrates the opening of it’s second Times Square Store -

Who: Taylor Momsen, star of hit series “Gossip Girl,” Adrienne Bailon, actress and singer-songwriter, Alexandra and Theodora Richards, models and rock royalty, Lauren Luke, makeup maven and YouTube glamour gal, the Sephora PRO Beauty Team, along with a who’s who of the beauty, fashion and entertainment worlds, celebrate the grand opening of Sephora 5 Times Square.

What: Get your gorgeous game face on – opening day events will include a Sephora Square Takeover where beauty buffs are invited to participate in two glamorous GUINNESS WORLD RECORDS® taking place.

Whether you want to participate in setting the GUINNESS WORLD RECORD® for the Most Lipstick Applications by an Individual in One Hour, or help break the GUINNESS WORLD RECORD® for the Most Cosmetic Makeovers by a Team of Five in One Hour, stop by the ultimate beauty playground for some fabulous fun.

When: Friday July 31, 2009

Events throughout the day from 9am – 5pm including:

· 9am-9:30am: Ribbon cutting at Sephora 5 Times Square

o Alexandra and Theodora Richards appearance

· 11am-12pm: Sephora Express Services

· 12pm – 1pm: Sephora attempts to set the GUINNESS WORLD RECORD® for the most lipstick applications by one person in one hour

o Adrienne Bailon appearance

· 2pm - 3pm: The BY LAUREN LUKE Challenge

o Lauren Luke appearance

· 3pm – 4pm: Sephora attempts to break the GUINNESS WORLD RECORD® for the most cosmetic makeovers by a team of five in one hour

o Taylor Momsen appearance

· 4pm – 5pm: TEMPTU MAKES NEW YORK BLUSH: Join the AIRbrush Revolution

Where: Sephora Square (Father Duffy Square)

Northern Triangle of Times Square, located between 46th and 47th Streets, Broadway and Seventh Avenue

New York, NY 10036

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