Whom You Know: PRODUCT ALERT: Introducing the Fekkai Essential Brush Collection

Thursday, July 2, 2009

PRODUCT ALERT: Introducing the Fekkai Essential Brush Collection

“As I tend to the hair of many of my clients, the eternal question I’m asked is, ‘What kind of brush should I use?’ So I set out to design a line of brushes that would simplify things.”

The result of seven years of research and testing is The Frédéric Fekkai Essential Brush Collection, an exquisite array of brushes made in France exactly to Frédéric’s specifications. Peachy Deegan is so pleased to announce Whom You Know's first coverage of Frédéric Fekkai. Crafted from the highest quality materials, including European olive wood and the finest faux tortoise shell, each piece is elegant, easy-to-use, effective, and highly durable. Featuring signature, ergonomically designed handles specially created to fit comfortably in the palm of the hand without slipping. Whom You Know has seen these at Sephora, one of our favorite shops.

“The right tools are essential to creating a great hair style. A perfectly designed brush can help keep hair in shape by preventing breakage, reducing static and adding vibrant shine and volume. Used several times throughout the day, it will invigorate the scalp and help restore health to the hair.”

The Frédéric Fekkai Essential Brush Collection offers two elegant faux tortoise shell flat brushes. These smooth the hair, leaving it shiny and free of fly-aways. A mix of natural board bristles and plastic picots in a 100% natural rubber-cushioned, or pneumatic base, enable this brush to penetrate even the thickest hair. The result: A stimulated scalp and reduced static. Peachy Deegan could not be more pleased! Her fabulous hair, done by Erica Bennett, is maintained daily with these equally fabulous brushes! The Classic Brush is perfect for everyday use, the Mini Travel Brush is perfect for your bag for during-the-day touch ups or of course, for TRAVEL..., and the Large Round Brush is perfect for getting your hair styled.

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Classic Brush, pictured above, is Perfect for all hair lengths, this large flat brush with a grip-control handle is ideal for basic daily hair care. Its elegant design makes it the ultimate accessory for an armoire or night table.

Suggested Retail Price $95.00.

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Mini Travel Brush is a small, portable flat brush is just the right size to fit into an evening bag, briefcase or gym tote.

Suggested Retail Price $55.00.

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Frédéric’s Brushing Tips:

+ To detangle hair without breakage, gently brush hair in steps, starting at the ends and working up to the roots.
+ For extra volume, toss head over and brush hair thoroughly from scalp to ends.

Crafted from the finest European olivewood, Frédéric Fekkai’s round brush features an exclusively designed signature handle with three-point silhouette for a comfortable, non-slip grip and excellent styling control. The ideal tool for blow-drying, this brush features graduated bristles of 100% natural boar to provide optimum styling and flexibility with virtually no static.

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LARGE ROUND BRUSH (diameter 21mm/22mm bristle length)

la grande

The essential styling brush for shoulder-length and longer hair, this straightens and smoothes hair without tangling.

Suggested Retail Price $65.00.

Frédéric’s Styling Tips:

+ To prevent tangles, do not wind hair around a round brush.
+ Blow-dry hair in sections, always moving from roots to ends.
+ Always direct heat down towards the floor to help smooth hair and avoid frizzies.
+ Finish blow-drying with a blast of cold air to set hair and make it shiny.

Available at Frédéric Fekkai Salons and select Neiman Marcus, Sephora and Saks Fifth Avenue stores.

About Frédéric Fekkai & Co.

Frédéric Fekkai & Co. is a leader in luxury hair care, offering a complete range of innovative products and exclusive, full-service salons. The Company is dedicated to creating a unique portrait of style for each individual. Fekkai products are distributed through the finest beauty retailers around the world and, of course, in the world famous Frédéric Fekkai Salons.

For more information visit: www.fekkai.com

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