Whom You Know: Big Apple Business: Fame Game

Wednesday, August 26, 2009

Big Apple Business: Fame Game

Fame Theory LLC was founded in 2005 and launched the website www.famegame.com in August 2007. Many sites bring you simple coverage of Manhattan social culture, but Fame Game makes it a science by using proprietary analytics to track, measure, and map New York’s dynamic social scene. Peachy Deegan thinks that if the New York Social Scene was like the SAT, this would be the Math section and Whom You Know would be the Verbal part! Famegame.com is to social capital what Bloomberg.com is to financial capital. Whether you’re a casual visitor or a voracious gawker, Fame Game allows you to see who’s who and how they stack up within the New York cultural economy.

The Fame Game algorithm, calculated each morning from the previous day's information, is comprised of event attendance, news mentions, connections to other people, and general trending (as discerned by google).

Fame Game is an entertainment network that tracks the most visible members of the cultural landscape; currently the site tracks over 200,000 profiles. The website creates public-facing ‘social network’ profiles for influential individuals and organizations based on event photography, news mentions, user generated content, and other offline and online data. Fame Game leverages the content, cultural data, and attention of these individuals and organizations to make high premium PR campaigns thrive online. Uniquely, they promote, track, and analyze the success of branded media campaigns using “social capital” performance metrics (online and offline data).

Fame Game plans to bring these partnerships and success to other influential urban centers in Miami and Los Angeles and they are also poised to build out a client back-end system that will make this data available on a customizable interface using a pay-for-subscription model. Fame Game's goal is to become the most visited online community about movers and shakers and the leading destination to promote society events, arts, culture, and philanthropy. Finally, Fame Game will be the primary resource for marketers seeking this demographic to target their online spends and track their offline event campaigns.

Their business model is based on both branded advertising and paid access to their data. They sell advertisements and branded event campaigns on the site as well as targeted local and national advertising campaigns through their weekly newsletter- Whom You Know readers can find the link to that at the end of this post to sign up. They also provide an event photography and promotion service. Finally, they sell access to their data and custom analytics reports to luxury brands and are currently working on building out an automated system to do this.Fame Game is the only site in the social networking category that is both exclusive and public. First mover advantage: They have accumulated 5+ years worth of data that can’t be replicated. There is currently no one in the marketplace who has a subscription-based product that tracks the PR markets.

Tatiana Platt, CEO, is the brains behind Fame Game. The Internet entrepreneur is a former Chief Trust Officer of AOL and a Mover and Shaker on Whom You Know. Included in her team are Jen Novak, CFO, Ryan Brown, COO, and Tim Schwartz, CTO.

Peachy Deegan interviewed Tatiana Platt for Big Apple Business. She has already been presented as one of our Movers and Shakers:

http://www.whomyouknow.com/2009/08/movers-and-shakers-tatiana-s-platt.html

Peachy Deegan: How do you see Fame Game evolving in the future?
Tatiana Platt: With our expansion to other cities, Fame Game will continue to grow its footprint online and in the media. Just as Wikipedia transformed the way people look up information, Fame Game will become a national social register of sorts.

What criteria must "providers of information" meet to be considered for the mathematical calculation of one's Fame Game Statistic?
They must be "newsworthy", have an Internet presence, and be geographically pertinent. But not all providers are ranked the same. For example, a New York Times article mention has greater value than a mention on a society blog. We primarily look to circulation numbers/audience to assign weighting to news sources.

Are you adding more "providers of information"?
All the time. We are continually adding new feeds from newspapers, magazines, blogs, etc. We also continue to explore photography sources.

What is the benefit for one when he/she claims his/her profile on Fame Game?
When you claim your profile on Fame Game, you have the ability to supplement the information on your profile. You can add additional biographical information, upload photography content, add reference links, etc. Since Fame Game's profile pages are highly indexed, they often return in a person's first page of google search results. By adding to the information in the profile, you can supplement the picture that browsers might have of you.

Although it is fun to compare profiles against one another, how is it important in business?
The Compare Profiles feature is meant as a comparison tool, whether serious or in jest. By comparing two people, you can seek who has a higher attention rank, which translates to a higher profile on the media scene. This is of interest to brands that are seeking spokespeople to represent them with free product.

What percentage of people connected have been photographed together?
Not a number we have available. We would have to run a special data query to answer that.

They are located at:

West Broadway #195

New York, NY 10013

(646) 873-6854

We look forward to tracking their exponential progress!

The link to sign up for the newsletter is: http://visitor.constantcontact.com/manage/optin/ea?v=001XOXiuHMUerQFiDPNm7FTNg%3D%3D

Thank you Tatiana!

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
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“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
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"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

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"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
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Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
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President
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http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/