Whom You Know: EXCLUSIVE BEAUTY MARKET RESEARCH & CONSUMER INSIGHT PRESENTED AT HBA GLOBAL EXPO

Friday, August 28, 2009

EXCLUSIVE BEAUTY MARKET RESEARCH & CONSUMER INSIGHT PRESENTED AT HBA GLOBAL EXPO

Trend Data from The NPD Group & HBA will Help Brand Manufacturers

Formulate Product Development Plans

(New York, NY, August 2009)—This September at HBA Global Expo, Karen Grant, the Global Beauty Industry Expert at The NPD Group will present a custom HBA Survey identifying key consumer findings on what is happening in the cosmetics, skincare and fragrance marketplace and its affect on product development plans. Her session is the kick-off to the Trends Conference taking place Tuesday, September 15th at the Javits Center in New York during HBA Global Expo & Conference, September 15-17. HBA is the largest product development event in the cosmetics, fragrance, personal care and well-being industries.

In this special session, Ms. Grant will provide an overview of the beauty industry and provide current data on how the economy has affected the beauty sector and consumer buying behavior. Also discussed will be what beauty channels have been impacted the most, and the difference ethnicity and geography may have on purchasing decisions and patterns.

She will then present exclusive HBA research that delves into who is currently using and not using beauty products including make-up, skin care and fragrance. The data will unveil how these findings differ by age, region, income and ethnic group. Compelling insight on why consumers have never used or stopped using beauty products in the past two years will also be discussed.

The HBA research will also analyze the length of time consumers will try a product before deciding if it is effective and their reasons for not purchasing the product again. The overall shopping experience will also come into play as well as what other products consumers buy when shopping for beauty.

“Now more than ever, companies need strategic insight on emerging market trends, brand and sector vulnerabilities, and new opportunities for growth. This custom HBA research will provide attendees with meaningful data that will help them compete during these challenging business times and provide a stronger foundation for future developments,” said Karen Grant, Vice President, NPD Beauty.

The Trends Conference at HBA will also have sessions on “How to Market the Recessionista" with leading experts from Bliss, Oasis Day Spa, Red Door Spa and CO Bigelow; “Inspirational Colors for 2010” with trend watchers from Pantone and Ampacet, and “How to Attract and Engage Beauty Customers During the Recession,” presented by Allure Magazine.

In addition to the Trends Conference, HBA will also provide educational programming tracks on Green Business, Private Label and CoPack, X-Ceuticals, and the HBA Marketing and Technical Conference. There will also be three workshops on Medical Sourcing; Anti-Aging & Stem Cells; and BioActives Influence on Skin Function & Appearance.

HBA Global Expo will open with a Keynote Address by organic and naturals pioneer and advocate, Horst Rechelbacher, Founder of Intelligent Nutrients and Aveda followed by a special presentation of the “Positively Beautiful” award by Lisa Price of Carol’s Daughter.

Complementing the educational agenda is an exhibit floor showcasing a full spectrum of products and services, including: private label, contract manufacturing, prestige and mass market packaging components, delivery systems, design houses, raw material and ingredient suppliers.

The HBA New Products Innovation and Innovating Trends Showcase by Mintel will highlight this year’s hottest announcements and products and the Beauty Innovations Theater will offer a full program of concise, ready-to-implement solutions. In addition, HBA attendees will be able to visit the Spa & Resort/Medical Aesthetics Expo taking place upstairs in the Galleria on September 15th & 16th. To register in advance for the HBA Global Expo & Conference go to www.hbaexpo.com or call 212-600-3085.

About HBA Global Expo
HBA Global Expo, produced by UBM International Media, is the most important product development event and educational forum in the industry for the beauty, health and wellness industries. Showcasing everything from formula to finish, HBA attracts beauty and personal care professionals from all over the world. Both the exhibition and educational program focuses on key areas of business including packaging innovations, marketing, technical advancements, trends, private label, sustainability, and the X-Ceutical market. The 17th Annual HBA Global Expo & Conference will take place September 15-17, at the Jacob K. Javits Convention Center in New York. For more information on the HBA events go to www.hbaexpo.com. For year-round access to industry suppliers go to www.hba365.com and for honest beauty tips visit the HBA blog at www.hbaexpo.com/blog.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/