For its latest New York neighborhood, Bond No. 9 turns to London —or more specifically, Harrods—the iconic retail landmark. Have we gone too far?
No, we don't think you have gone too far at Whom You Know. We love London and we love Harrods!
Harrods for Him - we love the scent of this and think you will too.
Harrods, the celebrated London emporium, and Bond No. 9, Lower Manhattan purveyor of New York-centric perfumes, jointly announce what well may be the first British-American fragrance venture in history: the debut, in July 2009, of Harrods for Him eau de parfum, along with its partner scent, Harrods for Her.
It is a tribute to Harrods’ vision and ingenuity that this iconic luxury emporium, the epitome of London shopping—and shopping anywhere, according to many retail connoisseurs—should reach across the Atlantic to New York for its house fragrances. After all, our two cities are attuned as never before. Disdaining comparison with almost all other cities but each other, London and New York are global boom-towns beckoning with excitement. The West End and Broadway offer the greatest theatre in the world. Equally exciting are the restaurants. Likewise, the art, music, and contemporary architecture. What’s more, Wall Street and the City reign as the world’s financial capitals. So when America’s First Lady, Michelle Obama, gave the Queen a protocol-breaking hug during the May 2009 presidential visit to London, we took it as a sign that our two metropolises were ready to unite even further. And how better to accomplish that than with scents?
Harrods for Him
Bond No. 9 Harrods for Him is an elegant male fougère that has been updated with gourmand accent flavors. In it, classic lavender, violet leaf, sandalwood, and musk mingle with rhubarb, star anise, chamomile, and pimento leaves.
About the Bottle
The slender Bond No. 9 superstar bottle displays a festive gold-on-Harrods-green abstracted patterning of the instantly recognized Harrods’ “H,” with the Bond No. 9 token logo superimposed in gold with green lettering.
About Harrods
Founded in 1834 as a wholesale grocery by Charles Henry Harrod, an East London tea merchant, Harrods quickly thrived, moving to fashionable Knightsbridge in the 1850s. There it has remained. In the early 20th century, a monumental Edwardian retail palace containing over a million square feet was built for Harrods, complete with a terracotta tile exterior, swirling Art Nouveau windows, and Baroque dome. Inside Harrods today are 330 departments (including a black marble perfume hall), overseen by a staff of over 5,000 from 50 countries. From a nation of shopkeepers, this is the ultimate shopping experience.
About Bond No. 9
Located in a Second Empire-style cast iron building on NoHo’s historic Bond Street, Bond No. 9 is the purveyor of 36 artisanal New York neighborhood scents—ranging from New Haarlem to Gramercy Park to Coney Island. Available at Harrods, our eaux de parfum became top sellers there in under four years. When we turned to creating Harrods for Her and Harrods for Him, we treated the Knightsbridge store as an ultra-sophisticated neighborhood akin to those in New York—and one that celebrates London and New York’s cultural and commercial ties. (Of note regarding its British connection, Bond No. 9 owns one of the few London taxicabs in New York, which is used—to the fascination of onlookers—to ferry guests around the city.)
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Arriving on counter on July 20th, 2009, Harrods for Him will be sold exclusively at Harrods and at Bond No. 9’s four New York stores and at harrods.com and bondno9.com.
Suggested Retail Price: $230/ £178 for 3.4 ounces; $155/ £100 for 1.7 ounces.
Harrods Swarovski Limited-Edition: $625/£495 for 3.4 ounces.
