Whom You Know: The launch of Sports OPTYX by gruen at the 2009 US Open Nike Booth

Monday, August 31, 2009

The launch of Sports OPTYX by gruen at the 2009 US Open Nike Booth

We love our Mover and Shaker, Jon Gruen!

http://www.whomyouknow.com/2009/08/movers-and-shakers-jon-gruen-optyx-by.html

OPTYX by gruen has once again revolutionized the eyewear industry with its latest venture: Sports OPTYX by gruen. Granting athletes a competitive edge – sharp, total vision – Sports OPTYX by gruen is a collaborative effort between PrescripSun™ by Carl Zeiss and Nike Vision Lens Technology, which has produced state-of-the-art athletic performance frames. Visitors to the 2009 U.S. Open will have the opportunity to test and purchase these innovative frames. While there, guests will be given a certificate for 20% off of prescription lenses— ideal for athletes who opt to purchase the high-tech frames but require them to be fit with customized prescription lenses, or those seeking a new pair of eyewear for their fall wardrobe. Certificate-holders will be able to redeem their savings at any OPTYX by gruen location in New York City, the Hamptons or Greenwich, CT.

Nike Max Optics delivers precise vision at all angles, while Nike Max Tints enhance critical visual details, providing the ideal amount of light and the optimal spectrum of color for the sport. In order to guarantee maximum performance, athletes must have a clear view in all directions— the Nike Max Optics’ patented performance design have been crafted to allow the clearest view over the widest angle, granting precise peripheral vision.

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Nike Max Golf Tint

Grass reflects green and red, while golf balls reflect blue— the colors of these critical details transmit through the lens, reducing eye fatigue and improving visual clarity. Avid golfers, these glasses will assist in lowering your handicap— the contour of the green is easier to read, as the ball ‘pops’ against the grass, sand trap or sky.

Nike Max Hi-Vis Tint

In low light, significant details such as rocks, shadows and curves are difficult to see. As the human eye is highly sensitive to the color yellow, the lens allows more of it to transmit through the lens. The tint delivers increased contrast on a foggy morning, an overcast afternoon or while the sun is setting— perfect for cyclists.

Nike Max Speed Tint

A significant development for athletes such as long-distance runners, the tint is designed for endurance, reducing the glare that reflects off asphalt, relaxes eyes and enhances visual clarity.

Nike Max Polarized

When sunlight hits a flat, reflective surface, glare is generated. The Nike Max Polarized neutralizes the reflective light waves, granting a range of athletes that includes skiers and rowers the ability to see through glare.

Nike MaxAdapt

The photochromic lens darkens or lightens to adapt, automatically, to the level of ultraviolet light in the environment, from sunrise to sunset, sunny to cloudy.

When: Monday, August 31, 2009 to Sunday, September, 13, 2009

Where: U.S. Open 2009

Arthur Ashe Stadium

Flushing, NY

About OPTYX by gruen: Jon Gruen, founder of OPTYX by gruen, the premium eyewear retailer, continues to reinvent the eyewear business, with his innovative theory that eyeglasses can and should be one of the client’s most important fashion accessories. OPTYX by gruen is the newest expansion of grueneyes and offers the most high-end collection of designer eyewear. Their highly experienced and trained staff of opticians focuses on giving customers the opportunity to find the perfect style, while providing quality and friendly service. OPTYX by gruen prides itself in offering clients top optometrists to give them the finest eye examinations. OPTYX by gruen presents the latest retail style by providing the hottest looks in eyewear and the best service in eye care in one location.

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