Whom You Know: MARIA SHARAPOVA TO LAUNCH HER OWN COLLECTION BY COLE HAAN

Tuesday, August 25, 2009

MARIA SHARAPOVA TO LAUNCH HER OWN COLLECTION BY COLE HAAN

Maria Sharapova has added designer to her list of accomplishments by creating a capsule collection for Cole Haan’s Fall/Winter 2009 line. The Maria Sharapova by Cole Haan collection refl ects who the 22-year-old tennis sensation really is – both on and off the court.

For over 80 years Cole Haan has represented classic Americana heritage, a commitment
to quality craftsmanship, and simple sophistication. The Maria Sharapova capsule collection is an unprecedented collaboration for Cole Haan. With this partnership Cole Haan branches out to a previously untapped market, offering fashion forward designs with edgier silhouettes and unique embellishments.

By bringing a fun, youthful perspective to handbags and footwear, the Maria Collection is expanding the brand’s consumer demographic to include a younger segment. It’s for the girl who works hard and plays harder. She goes from day-to-night and is all about effortless transition. She, like Maria, uses her wardrobe to express herself but doesn’t take herself too seriously.

Maria’s on-the-go, international lifestyle inspired her chic collection of handbags and footwear. Through working with Cole Haan’s design team, Maria was able to infuse
aspects of her playful personality into the line. This personal joi de vivre can be seen in the details- from the buckles of the shoes, to the chain straps of the bags. Maria has also subtly stamped her signature by coloring the exterior soles of her footwear in blue- her favorite color.

Highlights of the handbag offering include a small frame clutch, a black lambskin hobo, and Maria’s signature chain link satchel in eye-catching colors. Each silhouette is characterized by an oversized pleating detail, creating a luxe, yet casual vibe in each color way offered. Prices range from $248 for a soft gold convertible clutch to $428 for the black lambskin hobo.

A key attribute of Maria’s footwear is that it features Nike Air technology. This Cole Haan innovation- combined with Maria’s high fashion sensibility, synergize into a stylish and comfortable line of footwear. The collection includes a casual ballet fl at, a laced stiletto, two fl at, tall boot options, an ankle boot with a unique buckle detail and a strappy, platform sandal. With prices ranging from $138-$328, the collection offers luxe options at an attainable level. The six silhouettes are versatile and appeal from day to night- a functionality derived from Maria’s on-the go- lifestyle, as well as many young women around the globe.

Maria Sharapova by Cole Haan will be sold at Cole Haan retail locations worldwide,

http://www.colehaan.com/colehaan/home.jsp

Endless.com and PiperLime.com beginning this Fall.

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