Whom You Know: Newly Restaged Résistance Collection First-Ever Collection to Feature Internal and External Double Reconstruction Treatments for Weakened and Damage

Saturday, August 15, 2009

Newly Restaged Résistance Collection First-Ever Collection to Feature Internal and External Double Reconstruction Treatments for Weakened and Damage

Kérastase Paris, the worldwide leader in professional luxury haircare, is proud to unveil the newly redesigned Résistance Collection and Whom You Know has tried it and recommends it.

With this range, for the first-time ever, Kérastase Paris offers an entire line of treatment and styling products featuring internal and external double reconstruction properties designed to rebuild and strengthen the hair. A frontrunner in providing consumers with cutting-edge product technology, Kérastase Paris has updated the best-selling Résistance Collection, which targets and repairs weakened and damaged hair. Peachy Deegan loves what this is doing to her hair in these tough summer months!

The new Résistance Collection continues to restore hair from within and now includes a revolutionary ingredient complex that ensures hair’s protection from the outside as well. Complete with seven optimal formulations that cleanse, treat and protect, the Résistance Collection affirms the dedication of Kérastase Paris to offering a 360° approach to haircare with products designed to leave hair healthy and beautiful from the inside out.

TARGET CLIENT
The hair can become weakened through various forms of aggression such as brushing, heat styling and chemical processing, resulting in breakage, dryness and lifelessness. To treat these problems, hair fibers need not only internal repair (remedied by the original Résistance Collection), but external protection as well. Kérastase Paris identified this need and addressed it with the debut of their hero treatment/styling product, Ciment Thermique. They are excited to now infuse this cutting-edge technology, developed exclusively by La Recherche Avancée L’Oréal, into an entirely new and reformulated:

Résistance COLLECTION

TECHNOLOGY
VITA-CIMENT® TOPSEAL – a highly innovative, dual-action formula that combines Vita-Ciment® and Vita-Topseal to reconstruct and reinforce the hair structure from the inside out. The end result is hair that is strengthened, refined and radiant, without the loss of fluidity or softness.

VITA-CIMENT® (Internal) mimics the intercellular cement to reconstruct and fortify the hair’s internal structure
VITA-TOPSEAL (External) refinishes and reinforces the hair fiber’s natural external layer with “topseal” protection

BENEFITS
Hair fiber is strengthened from within
External layer of the hair fiber is reinforced by “topseal” protection
Hair is left smooth, supple, and visibly shiny

THE RANGE
In-Salon:

Concentré VITA-CIMENT™ EXPRESS RITUAL: Instantly strengthens the hair fiber from within, leaving hair feeling more substantial, supple and visibly shinier.
SRP: $35
DOUBLE RECONSTRUCTION SIGNATURE RITUAL: A dual component reconstructing service which includes application of strengthening Concentré VITA-CIMENT™ followed by external reinforcement and protection with NEW Concentré VITA-TOPSEAL. Combined, these two technologies provide a total restoring and refinishing system that treats hair from the inside out.
SRP: $75

At-Home:

Cleanse

Bain de Force ~NEW FORMULA~
Gently cleanses hair while its revolutionary ingredient complexes revitalize and fortify hair from within while offering ongoing, external protection.

SRP: $32

Treat

Ciment Anti-Usure ~NEW FORMULA~
A lightweight, rinse-out conditioner that treats and fortifies from within while coating hair fibers with a protective topseal.

SRP: $36
Forcintense ~NEW FORMULA~
A progressive, 3-week reconstruction program that helps hair regain health, strength and elasticity through concentrated fortifying treatments for the interior and exterior of the hair fiber. This two-step regimen, Forcinterne (step 1) and Forcexterne (step 2), provides restoration and protection from the inside out.

SRP: $36
Substance Constructive
Fortifying leave-in care for the most vulnerable areas of desensitized hair. Offers incremental rebuilding properties while protecting the hair from breakage.

SRP: $26

Protect

Ciment Thermique
A heat-activated reconstructing milk that provides styling benefits and thermo-protection for weakened hair.

SRP: $34
Expanseur Extra Corps ~NEW FORMULA~
A fortifying treatment product that infuses volume and texture into fine, fragile hair. Now featuring a more fluid formula, with the same outstanding benefits and a softer, more light-weight feel.

SRP: $29
Double Force Hair Spray: This multi-protective spray rebuilds and fortifies from within.
SRP: $34
The Résistance Collection is available at Kérastase Consultant Salons.

Call (877) 748-8357 or visit www.kerastase.com.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

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-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

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http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
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President
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http://www.intelexusallc.com/

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-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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http://cosmopolitandental.com/