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Wednesday, August 12, 2009

SOLEIL BRUME NUIT The First Overnight Leave-In Treatment for Repairing UV Damage to Hair & Scalp-Peachy Recommends It

After a fun weekend in the sun, Peachy Deegan has kept her hair in tip-top shape with Soleil Brume Nuit by Kerastase. With all of the elements (sun, sand, salt water, chlorine!) wrecking havoc on Peachy's tresses, we are so pleased that we have found a product that can stand up to our active lifestyle and we recommend this effective leave-in conditioner.

Particularly for hair that is long and also colored, maintaining a healthy mane is essential and Kerastase has not disappointed us one bit! Kérastase Paris, the worldwide leader in professional luxury haircare, remains at the forefront of the industry through precise hair diagnosis and the development of advanced technologies to treat specific concerns of the hair and scalp. Committed to providing a 360-degree approach to haircare, Kérastase is now proud to introduce SOLEIL BRUME NUIT – the first-ever overnight leave-in treatment for repairing UV damage to the hair and scalp.

Kérastase Paris remains an industry pioneer in the sun-care category through its SOLEIL COLLECTION offering personalized protection and repair indexes, according to the hair’s level of sun exposure and damage. The 3-step customized haircare system (protect, repair and enhance) prevents damage, repairs the fiber’s internal structure and enhances the radiance of sun-exposed hair. To complement the existing range, Kérastase Paris has drawn advanced technologies from La Recherche Avanceé L’Oréal and now offers an overnight suncare treatment which features customized actions that target scalp and hair concerns at night – the ideal time for intense repair.

TARGET CLIENT
SOLEIL BRUME NUIT is designed for anyone with direct exposure to sun and protects against sunburned, irritated scalp, color-fade and UV damage. Intended to complement a daily sun-care ritual, SOLEIL BRUME NUIT, provides damage protection while soothing the scalp and nourishing hair’s fibers.
SCALP: Sunburned scalp is more than just a minor irritation. Scalp burn can damage the hair follicles and result in compromised hair health. Research shows that those who suffer from sun-exposed scalps are currently forced to find overnight relief with products not intended for use on hair and scalp.

HAIR: Hair health is severely compromised by UV exposure. The sun’s rays produce free radicals, which attack the hair fiber and cause irreversible damage. Without protection, all hair types including color-treated, weakened and dry hair are susceptible to these harmful effects.

Here at Whom You Know we pack this in our overnight bag with the same importance that sunscreen goes in our beach bag! We recommend that you do the same as well. After your hair is clean after an active summer day, spray this onto towel-dried hair to hydrate and sooth the scalp during the night, from roots to ends. The stay-in conditioner will keep your hair healthy and when you awake, although you may be making your morning Nespresso your hair will look like it is in top form ready for the style of the day!

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