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Thursday, August 20, 2009

Spectacular Spectacles: Modo

Modo brings a new vision of luxury, by combining a selection of brands beyond the obvious and products of uncompromising craftsmanship.


Some advantages:
*They combine the inspiration, independence and attention to detail of a boutique company with the logistical efficiency of a larger organization
*They are a one-stop shop: a selection of brands with different style statements, but
all based on the same philosophy of bringing different to a market dominated by the obvious


1990s:
 ‘Eyewear for the Individual’ - Modo is founded in Soho, New York
 Global Expansion: Europe and Asia

2000s:
 Luxury Partnerships: Derek Lam, 3.1 Phillip Lim, Fabien Baron, NetJets
 Press recognition: Vogue, Time, Harpers’ Bazaar, Wallpaper, Whom You Know
 Retail: first store opening in Nolita, New York
 ‘One Frame, One Tree’ Initiative


Celebrities wearing Modo:

Kate Moss, Model – Fabien Baron 015
Eva Mendes, Actress – Fabien Baron 015
Liv Tyler, Actress – Derek Lam Olivia
John Mayer, Musician – Fabien Baron 007
Rachel Zoe, Stylist – Derek Lam Gemma
Leighton Meister, Actress – 3.1 Phillip Lim Marceau
Mandy Moore, Actress - 3.1 Phillip Lim Chloris
…and many more...
Could Peachy Deegan be next?

Handcrafted in Japan under the highest quality standards.
3 sub-collections:
 Retro - past and present
 Linea - design, color
 Classic - high quality core

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