AVOID SURGICAL RISKS AND RECOVERY – WHAT A BRIGHT IDEA Origins unveils nature’s alternative to lasers* NEW! Brighter by Nature™ Skin tone correcting serum works well for Peachy Deegan!

Skin tone discolorations are a growing concern.  Environmental stressors, such as accumulated UV exposure, can trigger the production of melanin, which can transform even the healthiest radiant skin into a progression of dark spots and discoloration.  Additional causes of discoloration can be age, hormones and even acne scarring.  



While many are hesitant to turn to surgical procedures, such as laser resurfacing to correct skin tone, but now Origins offers a solution from nature.  By breaking the cycle of darkness and discoloration with plant ingredients NEW! Brighter by Nature™ Skin tone correcting serum returns skin to a clear, bright, even complexion without the possible risks or side effects such as skin crusting, swelling¹, burning, or scarring² that laser resurfacing can cause.  Brighter by Nature™ Skin tone correcting serum can provide immediate improvement in clarity of skin without the recovery period associated with skin resurfacing – laser-treated areas need to be covered with surgical bandages or ointment for several days, they must be protected from sunlight, makeup cannot be worn for up to two weeks, and in some cases, a pink surface color may remain for several days to several months¹.  



“We are excited to enter the brightening category globally by offering customers with skin-discoloration concerns an alternative to surgical procedures,” said Lynn Mazzella, Origins Senior Vice President of Global Product Development and Sustainability.  “This serum contains powerful plant active ingredients that have been clinically proven to help achieve clear, translucent, uniform skin.”



Formulated with a comprehensive network of potent plant actives, this lightweight serum helps naturally eliminate the appearance of past, present and future skin-dulling dark spots and discoloration, which can make skin look older than its years.  Naturally-derived Vitamin C works to help break apart the appearance of stubborn existing discolorations.  Fermented “cluster busters” accelerate brightening action, while Cucumber and Japanese Basil Leaf help intercept irritation that can lead to future spot formation.  Potent retexurizers gently exfoliate to smooth uneven skin tone and help visibly erase dullness, revealing a brighter, more even complexion.

*Results not equal to medical procedures

¹Laser resurfacing information, American Society for Dermatologic Surgery, Rolling Meadows, IL, 2008 
²Laser Skin Resurfacing, Consumer Guide to Plastic Surgery®, Reviewed by Mitchel P. Goldman, MD, June 2008




POWERED BY NATURE, PROVEN BY SCIENCE

Peachy Deegan has been using this daily for the last week and sees visible results in the evening of her skin tone and the overall finish of her skin.  Thank goodness she does not have age spots yet!  But when she gets them she will know what to use!
In recent sensory and clinical studies (completed in November 2008) of women ages 27-73 with dark spot and discoloration concerns, Brighter by Nature™ Skin tone correcting serum provided both immediate and long term results.  

• 73% of sensory participants saw an improvement in the clarity of skin just moments after the first application

• After eight-weeks of Brighter by Nature™ Skin tone correcting serum use, clinical study participants demonstrated a:
• 44% improvement in evening of skin tone
• 42% reduction in appearance of age spots
• 39% improvement in skin brightening

UNDERSTANDING BRIGHTENING AND STRESS 

Origins Brighter by Nature™ Skin tone correcting serum features powerful plant ingredients that target the 6 Stress-Reducing steps needed to achieve clear, translucent, uniform skin.

Step 1 Antioxidant – When skin is exposed to any kind of stress (damaging UV rays; internal stress like fatigue or anxiety), it triggers the release of melanin, a natural defense to protect itself against further damage.  This serum is designed to intercept stress with Rosemary Extract, which inhibits future dark spots from forming. 

Step 2 Anti-irritation– Irritation, which is also triggered by stress, increases melanin production.  Constant low level irritation is an ongoing skin concern.  Japanese Basil Leaf, Peony Root Extract, Burnet Extract, Caffeine and Chamomile helps keep irritation in check so it doesn’t infiltrate the skin and cause discoloration.

Step 3 Break Down - Now that skin has been quieted and de-stressed, what about those existing spots and discoloration?  This serum unlocks the power of nature using the time-tested technique of fermentation with a unique material called Yeast Extract.  This fermented brew accelerates brightening by breaking apart the appearance of pre-formed spots so it is evenly distributed, and therefore less visible. 

Step 4 Blocking - When skin is stressed and melanin product goes haywire, causing dark spots and discoloration, we avert this cellular excess using Scutellaria Root Extract and Apple Extract.

Step 5 Barrier Repair – “Fixing skin’s barrier is simply a good idea for all skin care,” suggests Mazzella.  Sunflower Seed Cake, Cucumber Extract and Barely Extract aid in repairing the skin’s natural protective barrier, locking moisture in, and keeping intruders out that can cause further discoloration.   
Step 6 Desquamation – The final step to brighter skin involves shedding of the surface layer where “old” darkened and dull cells have lingered.  By using a gentle desquamator derived from Salicylic Acid, resurfacing benefits appear and brighter skin is revealed.  


By successfully combining these six steps, Brighter by Nature™ Skin tone correcting serum helps improve the appearance of existing stubborn spots and also helps prevent the formation of future discoloration, keeping the complexion fresh, radiant, and even.

KEY INGREDIENTS:

Yeast Extract A natural ingredient that works to quickly help break up the appearance of existing clusters of dark spots.

Vitamin C Potent antioxidant derived from corn or potato that

(Ascorbyl Glucoside) helps protect skin from free radical damage. 

Perilla Ocymoides Extract  The leaves of the Perilla plant are known to serve as

(Japanese Basil Leaf)  powerful anti-irritants. Native to Asia, the highly-fragrant leaves are also widely recognized for their distinctive taste. 

Cucumber Extract Helps to control the enzyme that triggers discoloration.

Sunflower Seed Cake  Provides barrier repair and long-term moisture.

and Barley Extract

Salicylic Acid Gently weakens cellular bonds to release dead, dull surface cells and assists with the desquamation of dark spots.  

Origins Brighter by Nature™ Skin tone correcting serum will be available August 2009 at Origins Retail Stores, select Department Stores and www.ORIGINS.com.  The suggested retail price is $39.50.


ABOUT ORIGINS

Our mission at Origins is to create high-performance natural skincare that is powered by nature and proven by science. We use potent plants, organic ingredients and 100% natural essential oils. And our long-standing commitment to protect the planet, its resources and all those who populate it is reaffirmed by our earth and animal friendly practices, packaging and policies.  Introduced in the United States in 1990, Origins launched internationally in 1991.  It is currently sold in more than 30 countries and territories including the United Kingdom, Ireland, Canada, France, Spain, Austria, Germany, Switzerland, Norway, Denmark, Sweden, Greece, Japan, Hong Kong, Taiwan, Thailand, Singapore, Malaysia, and Korea.

Origins products are formulated without:

● Parabens  ● Phthalates  ● Propylene Glycol  ● Mineral Oil  ● PABA  ● Petrolatum

● Paraffin ● DEA ● Animal Ingredients

Origins tests its products on volunteer panels. For more information visit: www.origins.com

All existing Origins products are in the process of being reformulated and will begin to phase in as they become available through our standard manufacturing process.