Whom You Know: BVLGARI presents BLV Eau de Parfum II

Saturday, September 12, 2009

BVLGARI presents BLV Eau de Parfum II - Recommended By Whom You Know

Intense accords and glowing lightness: BLV Eau de Parfum II is the latest woman’s fragrance by Bulgari, expression of a new naturalness. It is what Peachy Deegan is wearing to all the fashion shows today because your look is not complete without the right perfume! Whom You Know historically has loved and endorsed BVLGARI so it comes as no surprise that we are in love with this latest launch. The fresh, clear, sophisticated scent and lovely presentation enticed us!

BLV Eau de Parfum II is inspired by a modern vision of the colour blue that suggests the extremely natural character of the fragrance and at the same time reveals its intense, sophisticated side. It is simple yet complex and this shade of blue gives one a sense of clarity that you need in the craziness of the world today.

The name - BLV Eau de Parfum II – conveys both conceptual and formal richness, capturing the evocative power of the Bulgari brand and becoming an ideal anagram of the essence of the contemporary jeweller. Plus, we really like roman numerals!

The blue of BLV Eau de Parfum II represents still unexplored space and is tinged with distinctive, luminous nuances that allude to spatial and temporal infinity – a breath of eternity in a place where everything is possible. This precious colour is dedicated to the spirit of energetic, charismatic beauty.

BLV Eau de Parfum II interprets the essence of a woman with vivacious femininity and irresistible magnetism. Her harmonious gestures are innately graceful, and her intense gaze is enticing and seductive.

An icon of luminous modern elegance, she loves sophisticated yet natural essences that are the perfect synthesis of intensity and transparency, just like her fragrance BLV Eau de Parfum II.

BLV Eau de Parfum II inaugurates a new concept of essentiality where the intensity of the most sophisticated accords is enhanced by delicate nuances full of energy and vitality, evoking the absolute purity of the blue chromatic universe.

Whom You Know recommends BLV Eau de Parfum II and we cannot think of a better way to endorse it than by wearing it! Every woman in Manhattan needs this for her perfume collection.

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The inspiration
“For me, the universe of BLV Eau de Parfum II is the universe of matter in transparency”, declares the Master Perfumer Jacques Cavallier, “in creating this new fragrance, I wanted to make a great perfume; one not inspired by the transparency of the 1990s, but which embodied matter in the Bulgari style, with richness, presence and a great sophistication. This is a positive, reassuring fragrance, able to bring opposites together: freshness and naturalness on the one side, and a highly intense perfuming effect on the other. Since the beginning of this project, I wanted to embody a form of tenderness appealing to all women, one which also has the eternal feminine about it, and I did it with amber, with the element I call ‘amber sand’, and musk. Then I wanted to add a little light with star anise, fresh violets and some moist elements; these elements bring a breath of freshness, creating the contrast and bringing the whole fragrance to life. While creating, I was thinking of the Little Prince, who always runs after the simplest things, but things that are in fact very real and essential. I wanted a fragrance that would bring us all back to fundamental values, something the perfume sector has rather lost today, and I wanted a different outlook...So this creation is based on essential things, on the foundation stones of perfumery: amber, iris, musks, wood, patchouli flowers, violets. All major elements of perfumery which, for the occasion, have been processed differently thanks to new forms of technology, and thanks also to all the heritage of the past 20 years, in terms of transparency, the lightning inspiration of each new debut and the work done also on naturalness. The work of a naturalist and of an expert at the same time: this is the approach I adopted to transform nature into fragrance and thence – for Bulgari – into an elegant and sophisticated scent.”

The fragrance
BLV Eau de Parfum II unfolds with the vibrant head notes of luminous violet delicately blended with subtle, airy hints of star anise and liquorice and brightened by fresh, light, frosty mandarin.
The heart notes conceal an unexpected soul - iris absolute, an exclusive floral touch – blended with a warm, woody base enhanced by Haitian vetiver, which gives BLV Eau de Parfum II an elegant exotic touch. Before evolving into the base notes, the fragrance is enriched with intense patchouli flower, an original diversion that accompanies the final moments of the essence.

BLV Eau de Parfum II culminates with an unusual sensual accord of three amber notes, where the sensuous caress of benzoin blends with the suggestive intensity of ambergris and the cistus flower and ends with the velvety tones of musk, the last irresistible sensation.

The bottle
BLV Eau de Parfum II comes in an extraordinary bottle, a genuine design object that is the result of sophisticated stylistic research. Peachy Deegan thinks it is absolutely stunning and unique among her perfume collection.

Its striking design alternates geometric shapes and curvy surfaces to evoke the idea of a modern temple combining austere classicism and sinuous, daring contemporary style. The choice of materials reflects the distinctive qualities of the fragrance: glass represents its pure, genuine character while silver embodies its luminosity and intensity.

The cap is engraved with the unmistakable Bulgari – Bulgari double logo with an elegant new twist, which marks the beginning of a precious new modern aesthetic code.

Available in 30 ml, 50 ml, and 75 ml versions, BLV Eau de Parfum II is also accompanied by a refined bath line that includes a Bath & Shower Gel (200 ml) and Body Lotion (200 ml)

Advertising Campaign

Model: Laetitia Casta

Photographers: Mert Alas and Marcus Piggott

Stylist: George Cortina

Location: Miami
Laetitia Casta wears a “Sassi” necklace from the High Jewellery Collection, with approximately 1,800 carats of blue topazes, 1,000 carats of fancy-shaped rock crystals, and 277 carats of blue sapphire beads alternating with 50 white gold and diamond elements.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/