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Thursday, September 24, 2009

DAYLIGHT: Whom You Know Meets Living Proof CEO, Rob Robillard

Today Whom You Know was invited along with others to meet Living Proof CEO Rob Robillard in Manhattan. Whom You Know's recommended hair stylist, Erica Bennett, attended along with Peachy Deegan. We have been raving about their products since we knew they existed and were pleased to meet the people behind them today. They cared as much about what we had to say as we did about what they had to say, and about the phenomenal story of this company that is a smashing success when almost nothing is!

Living Proof is committed to these three principles:

Make a Difference

Keep it Real

Show You Care

And the difference is, they do! Service is a priority for Living Proof, and they answer all of their emails within 24 hours of receiving them (Peachy dreams that everyone did! She does too.). With the best product on the market made possible from brilliant MIT scientists that came to this project with a fresh perspective, Living Proof offers a softer caring side as a Corporation. Not to mention their whole point: the softness and control that you will have over your hair when you use the products.

Living Proof is named after the simple fact that anyone that uses it is Living Proof that it works! In the process of creating the brand, over 2,000 names were suggested over a two week period and Living Proof was the winning name. Living Proof is about solving problems for women. They are a solutions company, not a manufacturer. They are real: their transparency is spelled right out on their website and you can see the scientists and marketers that are beyond successful with Living Proof. We love their honesty. They are committed to quality and you KNOW we are all about THAT at Whom You Know. And they do not launch a product season after season just for marketing. They launch when they are good and ready and have something that will be fireworks.

They even have a good healthy attitude. Before their shampoo and conditioner launched, Living Proof would recommend other brands to consumers, to help the consumers.

They are the top launch year to date at Sephora. In this economy, Living Proof is selling at four times the retail expectation.

We know we have readers in Europe, so hold your horses: Living Proof will be there soon. Living Proof will be in Mecca in Australia soon for Paulina, Ed and all of our friends over there. Whom You Know recommends all current products on the market by Living Proof!

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